Rendever’s Post

There has never been a more important time to hone your creative edge in this new, complex, digital age. One thing we truly believe in at Hyper Island is the importance of building your Adaptability Quotient, which can be achieved through developing your meta-skills. In a world that demands flexibility, we equip you to excel in the unknown. Visit hyperisland.asia to learn more. #hyperislandAPAC #OwnYourUnknown

Following the success of it’s Great Escape to Oslo: Rescued from Vacayfail, that was featured in a recent Skift article by Dan Peltier, in which the campaign cleverly seeks to rescue visitors from over crowded European destinations. Last week, VisitOSLO released a new destination marketing video that once again offers a tongue and cheek perspective on the Norwegian capital, including its down-to-earth culture and accessibility for everyday visitors. This is destination marketing done right. Out of the box thinking that capitalizes on the unique competitive advantage of a destination and doesn't try to be something it’s not. Interested in learning how Skift Advisory can help you define your unique competitive advantage back by data and insights? Reach out to Joe Naaman or Oliver Martin to find out how Skift Advisory can support your destination to be the next VisitOSLO. https://lnkd.in/ewubzhw7 #Destinationmarketing #Insights #Destinationstrategy

“If you don’t have to stand in line for hours, is it even worth seeing?” 😂   I’ve seen countless tourism ads, but the latest one from VisitOSLO really stands out. They've launched a brilliantly sarcastic campaign to promote their city.    It’s a masterclass in creative marketing! 🤩   In the video ad, an Oslo resident takes you on a tour, highlighting all the reasons you shouldn’t visit:   🇳🇴  “Oslo, is it even a city?” 🙃  “Everything is just so available. There’s no exclusiveness.” 🏊♂️  “I don’t understand why people go swimming in the middle of the city.” 🖼️  “Culture? Eh.. I don’t know.” 🫢  “A city should feel a little hard to get. It’s not supposed to be easy.”    Despite the resident's complaints, the ad cleverly showcases Oslo's charm, accessibility, and vibrant culture.    Personally, I love ads like this. 🫶   They use creativity and humour to highlight the unique appeal of the destination. After watching it, I’m more excited than ever to visit Oslo. 🇳🇴   What about you? Which tourism ads do you find most memorable? // #goodtourism #destinationmarketing #tourismcampaign #videomarketing #responsibletourism #sustainabletourism #successstrategy #visitoslo

Don't play the "we got that too, only better, game." Sameness, is sameness. Differentiation can be quicker by focusing on what you don't have! This tourism spot for Oslo is a brilliant example of that. Watch, and learn. #videomarketing #brandstorytelling #video #tourism #marketing https://lnkd.in/gszUiwPN

At Lasenda, we go beyond individual exploration, forging connections that elevate each participant's quest for personal growth. Hand in hand, we traverse the intricate pathways of self-discovery, creating a tapestry of shared experiences and collective wisdom. In this gathering, mutual support becomes the cornerstone of our shared expedition. Each step is illuminated by the understanding that we are not solitary travelers but companions on a transformative voyage. Together, we cultivate an environment where empathy flourishes, barriers dissolve, and a sense of belonging blooms. No one walks this path alone. The collective energy of our community becomes a source of strength, a reminder that, in unity, we find resilience and inspiration. Through shared challenges and triumphs, we become witnesses to each other's growth, fostering a space where every individual is seen, heard, and celebrated. This collective journey is more than a convergence of paths; it's a commitment to growth, understanding, and the collective elevation of each soul. Join your fellow travellers in experiences which lead you toward the transformative possibilities that await on this journey. Become part of our community today.🩵 #holisticwellnesspractitioner #holisticwellnesstowellbeing #holisticwellnessconsultant #holisticwellnesslife

Have you seen this tourism ad for Oslo? It's a brilliant example of how to capture attention in a crowded market. Oslo recognizes it might not have the same immediate draw as some of Europe’s more famous capitals. Instead of trying to compete directly, they’ve leaned into self-deprecating humor—a refreshing approach that sets them apart. It’s a valuable lesson in differentiation. Check out the ad and consider: How can you make your business stand out by being uniquely different?

Why is this advert so effective? It uses #dryhumour to showcase destination attributes to business and #leisuretourism visitors. Funny how differently we experience a place depending on our mode in it. Context is everything in city stays, and there’s nothing like a seasoned local to point that out. #Oslo shows off the best of its offerings through a very apposite “opposite gaze”. Its clever #campaign attracts visitors who crave what’s perfectly ordinary to someone in the (questionably?) privileged role of (temporary!) resident. Is it even a recommendation? Depends what you’re looking for…but as one viewer commented, "I think this is the best #tourismcommercial I’ve ever seen. And yes, it makes me want to VisitOSLO." Get an overview of #authentic destination storytelling supported by vetted Global Destination Sustainability Index data at our upcoming #FeelingthePulse #webinar: Register for 10 September, 09.00 CET https://lnkd.in/ehXiit8T Register for 11 September, 17.30 CET https://lnkd.in/e5YbskSt * Host - Bella Shahsuvaryan, Relationship Manager, Europe, Middle East, and Africa (EMEA) Region, #GDSmovement Speakers - Betsy Reed, Lead Storyteller, #GDS_Movement - talking about authentic storytelling in the age of #climatechange and #socialinequality. - Jess Henson, Marketing and Communications Manager, Global Destination Sustainability Movement (GDS-Movement) - covering ways that #GDSindex participants can use third-party-vetted, benchmarked data to better leverage their unique #sustainabilitystory. There'll also be an update on EU legislation and compliance around #greenwashing and #greenhushing. #FeelingthePulse #webinar #compellingcampaigns #compellingmessaging #compellingcommunications #authenticmessaging #compliantcampaigns #compliantmessaging #compliantcommunications #destinationstory #destinationstorytelling #inspired #inspiration https://lnkd.in/dghbgnVF

Attractions are a celebration of life! They provide a space for families to connect, for friends to laugh, and for imaginations to soar. Never lose sight of the joy you create. Let your attraction be a place where guests can unwind, connect, and celebrate the simple magic of life. #CelebrationOfLife #AttractionMagic #MakingMemoriesTogether #AttractionSuccess #AttractionIndustry #Attractions #AttractionManagement #AttractionProfessionals #Technology #Innovation #allinone #Attractions #GatemasterTech Follow us for more insights!

Sometimes the most scenic roads in life are the detours you didn’t mean to take. Supported By: Tech Netz 1) #LifeIsARoad 2) #JourneyOfLife 3) #RoadToSuccess 4) #LifeLessons 5) #EndlessPossibilities 6) #FindYourPath 7) #OnTheRightTrack