Rep-Lite®’s Post

So Stef Reid, a Paralympian, wanted to buy Nike shoes. But she only needed one shoe and didn't want to pay just to throw the other one out. Even though Nike has wonderful claims of supporting diversity and inclusion, their actions contradict the beliefs they communicate. While a stated purpose and brand values are important, brands are defined by your actions. And when the actions contradict the stated beliefs, we call it an "Integrity Gap". Now I don't think people should be boycotting Nike and this doesn't make Nike evil. Often Integrity Gaps occur simply because of oversight or because of legacy processes. We certainly need to call attention to the matter. But I think we have to be understanding, too. I love how Stef handled it. As the piece says, "She feels it's not a case of companies being 'intentionally non-inclusive', but more a case of 'nobody's asked the question''. I don't have an expectation that every company is going to cater to me as an amputee, at a financial loss to them. But diverse and inclusive thinking can lead to a better way of doing business." And she's right. What an opportunity! Nike can end waste AND serve diverse athletes by doing direct sales to those with unique needs. H/T Haley Kriksic

You’ve been lied to ❌ Greatness isn’t just for the chosen few. ❌ #Nike proved it with a simple yet powerful story ✅ 👉 In the summer of 2012, while the world’s eyes were glued to the London #Olympics, Adidas took center stage as the official sponsor. 👉 It seemed like they had the upper hand, right? But Nike had a different game plan—one that would not only rival Adidas but redefine what it means to be great. 👉 Nike chose to focus on everyday heroes instead of elite athletes. 👉 They told the story of Nathan Sorrell, a 12-year-old boy from Ohio who was struggling with his weight. 👉 In their campaign, Nathan wasn’t portrayed as a victim or a future champion. He was shown as someone who, like all of us, was simply pushing past his limits. ✅ The message was clear: Greatness is not some rare trait; it’s within reach for everyone willing to push beyond their boundaries. 👉 Nike didn’t just sell shoes—they sold the idea that anyone, anywhere, could be great. ➡️ What’s one challenge you’re ready to tackle? What’s that one thing that’s been holding you back? ➡️ Share it in the comments—let’s inspire each other to take that first step towards our own greatness. #branding #brandmarketing #brandstory #brandpositioning #LinkedInCreator

Demi and Nike I am very proud and honored to have had the opportunity to play an important role in the deal between Nike and Demi. I would like to thank our partners at Nike for their trust and efforts to make this possible and I very much look forward to our collaboration. And also a big thanks to my partners behind the scenes. I am very grateful for your support and encouragement. 🙏🏼 Together, Nike and Demi will be able to inspire and motivate many people to get moving and chase their dreams. This collaboration strengthens women's cycling and women's sports in general. 📈 It is a great example of the many opportunities that exist in women’s sports, certainly also in women’s cycling, both for athletes and brands. Over the past 7 years, I have witnessed the growth of women's cycling and the growth in attention for women's sports in general. Cycling in general is a sport with a wide history and fascinating stories. But in my opinion, for women’s cycling, it has only just begun. Female athletes are very dedicated and committed to their commitments and partnerships and more and more brands are acknowledging that. I am very passionate about working on creating stories and designing deals like this, together with athletes, brands and partners. This work gives me a lot of energy and satisfaction. In the coming years, cycling will travel multiple continents with, for example next year in 2025, the first ever UCI world championships being held on the continent Africa, in Rwanda. 💡 If you are interested in sharing ideas, brainstorming or something else, don’t hesitate to reach out to me. #sportsmanagement #nike #demivollering #sportmarketing #eclipse

The great Nike Swoosh birth story ✔️ Morals of the Story: 1) Heavy investment is not always the starting point. 2) Creativity is unbiased... anyone can have it. 3) Company that operates on Stakeholder Values is undoubtedly go on a long successful RUN (just don't forget your Nike running shoes). #nike #justdoit feel free to add any additional takeaways from this story.

this is how brilliant brands are created.. this is also how big brands make incorrect decisions.. bigger u r, the less emotional u tend to be, if u r not careful... overrationalisation is not always great #communication #brands #branding #women #communication #womenpower ##womenempowerment #simplyb #myriadmusings #asktherightquestions #personal brand #personalbrand #personal branding

Seeing this tribute to Diana Taurasi brought back a vivid memory from my time at Nike when I was encouraged to “go break some plates.” That phrase wasn’t just about making noise—it was about embracing bold action, pushing limits, and relentlessly driving for excellence. At Nike, I learned firsthand that real progress comes from challenging the status quo and being unafraid to disrupt what’s comfortable. Raising the bar means taking risks, creating a little controlled chaos, and having the courage to break through old ways of thinking. So here’s to Nike’s timeless message—sometimes you need to raise a little hell to elevate the game. Let’s keep pushing boundaries, breaking plates, and reaching new heights. Well done! 💪 #Leadership #Innovation #RaiseTheBar #BreakingPlates #NikeExperience #BoldMoves #GrowthMindset #JustDoIt

ASICS or Nike? 🏃♂️ Last week I completed the Royal Parks Half - London with my baby brother in memory of our lovely Mum 💙 Alexandra Townsend MCIPS I consider myself lucky to work with fellow running enthusiast Paul Patras and today in our weekly update we discussed the merits of different running trainers. We are both fans of ASICS over Nike as a running shoe and equally as a business, don't get me wrong I love Nike and use their running app however as a runner ASICS trainers are a better product, last longer, and perform better. Most runners I know would pick the same even though the Nike brand is undoubtedly stronger. IMHO I prefer them as a business because they have created a brilliant product for runners and have more substance. I prefer substance over style, ergo, I prefer working for these types of businesses although I am sure Nike has more kudos and perks. Where would you rather work? #careers #buildingbusiness https://lnkd.in/ei2PXM5C

Greatness is in everyone! In 2012, Addidas won the exclusivity rights to use elite athletes in the London Olympics while Nike lost out. To counter this and make impact despite its loss, Nike came up with an ad that reasonated with people’s challenges, it was relatable to everyday struggle of many individuals on their personal quest to conquer their fears and issues. They used the story of a 12 year old boy, Nathan Sorrel who was facing personal struggles to showcase that surpassing one’s own limit rather than just athletics ability is Greatness. 📌When we overcome our challenges, we should celebrate our wins! 📌When we achieve our goals, no matter how small or mundane, it should be celebrated! 📌Our uniqueness shows that we can all be Great depending on your situations and personal or professional struggles. 📌Don’t allow other people’s big win to drown your Greatness! 📌It's crucial not to let others' achievements overshadow your own potential for Greatness. 📌Let's embrace and celebrate the distinctive aspects of our growth process. Video credit (The archbishop of banterbury.

#Sports_Apparel Market Expected to Grow at a notable CAGR During 2023–2032 https://lnkd.in/dbYqdQgS #Sports apparel refers to #clothing designed and worn specifically for sports and physical #activities. This #category of clothing is created with the specific needs of athletes and sports #enthusiasts in mind, considering #factors such as comfort, performance, and #style. adidas Nike PUMA Group Under Armour LULULEMON ATHLETICA USA INC Columbia Sportswear Company New Balance Athletics, Inc. Li Ning Company Limited VF Corporation #technologies #marketgrowth #innovationmanagement #consumergoodsandservices #sports

Aston Villa signs kit agreement with Adidas for 2024-25 season: Aston Villa have signed a lucrative new kit agreement with Adidas, taking over from Castore next season. Villa are now in their second season with British company Castore, having signed a multi-year contract in 2022, but will switch to the heavyweight German manufacturer in 2024/25 after reaching a long-term agreement. Adidas will provide uniforms for Villa's men's and women's teams, as well as academy sides, under the terms of the agreement. Villa, whose Egyptian co-owner Nassef Sawiris controls around 7% of Adidas, has been considering ending their relationship with Castore since early in the 2023-24 season. The manufacture swap, arranged by the club's head of commercial operations, Chris Heck, follows reservations from the players over this season's 'wet-look' Castore jersey. Members of Villa's men's and women's teams complained that the jerseys had gotten too heavy during matches, weighting them down and potentially affecting performance. The shirt controversy began in pre-season, when players complained that the jersey, which was comprised of 90% polyester and 10% elastane, was "saturated" and incapable of absorbing perspiration effectively. Last month, Villa took delivery of new shirts from Castore which the manufacturer hoped would not have the same saturation issue. It has been less prevalent as the weather has grown colder. It is unclear whether the contract was originally supposed to expire at the conclusion of the 2023-24 season, or if Villa used a get-out option in the contract, as rival Premier League side Newcastle United did earlier this season. Newcastle have said they will return to Adidas for the 2024-25 season, having previously collaborated with Castore since the start of the 2021-22 season. Aston Villa currently sit third in the Premier League with two points behind leaders Liverpool, their next game will be a home game against Newcastle and will wear the Castore kits for the remainder of the season. The post Aston Villa signs kit agreement with Adidas for 2024-25 season appeared first on Soccerscene. #Football #Soccer #FootballNews