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Google loses in local search to Instagram, TikTok among Gen Z https://lnkd.in/dXyKr6TA Instagram at 67%)and TikTok at62%)are preferred among Gen Z, Google ranks third at 61%

Exciting News! Gen Z has spoken and Google has been dethroned as the go-to platform for finding local businesses. According to a recent report from SOCi, Instagram (67%) and TikTok (62%) are now the top choices for Gen Z when it comes to discovering local shops and stores to visit in-person. But fear not, Google still maintains a strong hold as the preferred local search engine among older generations. It's fascinating to see how social media is reshaping the way we explore and choose businesses in our local communities. #SocialMediaTrends #GenZPower #Instagram #TikTok #socialmedia #GenZDiscoveries #SocialMediaChoices

Gen Z's browsing habits are different than those of us born before. We've known this for a while, but there's consistently surveys and studies coming out that sheds light on how the younger generation searches differently than us and our older relatives. About a year ago, I read how it was estimated that maybe 60% of Gen Z used Google as their primary search engine. Now, and for the first time, it's no longer a majority of Gen Zers who opt for Google as their first pick when it comes to search. According to an Axios study, only 46% of 18–24-year-olds use Google as their primary / first choice of search engine. While Google is still the largest platform by market share, the platform that takes up the biggest chunk after that is TikTok at 21%. While the numbers for Instagram weren't listed, I feel pretty confident that it's also up there eating away a chunk of search real estate. Why is this interesting? 1. For a lot of us in marketing, it might be tempting to think that the search tools and habits that we have are the same for our younger audiences. That's increasingly becoming not the case. 2. I'm certain that a ton of businesses see SEM as being exclusively about Google. But if they market to younger audiences only on that platform, they're likely missing more than 50% of their audience in early touch points. 3. This makes things in the search space really interesting and possibly volatile, considering the ongoing possibility of TikTok being banned in much of North America. Is it worth investing in TikTok knowing this? Probably – as that’s where the people currently are (and may continue to be, depending on how things go). Source of the Axios study: https://lnkd.in/eH355arK

More than 50% of Gen Z uses TikTok as its go-to #SearchEngine, but Baby Boomers are still team Google 🔎 The way your audience searches and consumes content is only going to keep changing. So, how can you adapt your strategy to meet their needs?  Find the answers in our latest blog: https://bit.ly/3wxqO3S  

🚨 Wall Street is watching, and the stakes are high! 🚨 Reddit, Inc.'s increasing reliance on Google traffic has caught the attention of investors, and the pressure is on. As the digital landscape evolves, platforms that can master audience engagement and diversification will thrive, while others might struggle to keep up. 🔍 How are you preparing for the changes in your audience strategy? Let's talk! #MarketingStrategy #AudienceEngagement #DigitalTransformation #Amsive https://lnkd.in/diM_qzEr

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🔍🚀 Exciting news from the digital frontier! Reddit, the vibrant online community known for its engaging discussions, is now eyeing the potential in search ads following significant traffic gains from Google. Ever wondered how this could change the dynamics of online advertising? Well, it's time to explore new possibilities! Reddit's move towards search ads is a clear indication of the platform's growth and its commitment to creating more opportunities for businesses to connect with their audience. This is a game-changer for digital marketers and businesses who are always on the hunt for innovative ways to reach their target audience. Are you ready to tap into this potential and leverage the power of Reddit's thriving community? Let's discuss the opportunities and challenges this move could bring. Join the conversation below! 👇 #Reddit #DigitalMarketing #SearchAds #OnlineAdvertising #GoogleTraffic

Breaking News: 67% of Gen Z Prefers Instagram Over Google, Leaving CMOs Scrambling for Dance Lessons A recent study reveal that nearly half of young adults are swiping past Google and heading straight to IG and TikTok for their search needs. Key findings: • 67% of Gen Z prefer Instagram for search over Google • TikTok is a close second at 62% preference • Google is frantically adding more visual features to compete, presumably while muttering "kids these days" under its breath • Bing still only has about 3.3% of global search volume Read more from Forbes: https://lnkd.in/eFpmUm4e #TikTokMarketing #GenZ #DigitalEvolution 

Hello, online advertisers! This week we're offering a spotlight on Reddit, Inc. with a couple of updates regarding new advertising options, blocking of Bing browser and increased time spent on the platform. 📣 On July 25th, Reddit announced on their Reddit for Business blog that a new advertising format, Lead Generation Ads is now in public beta and will be available for all advertisers globally working directly with the platform. The format, coupled with Reddit's integration with Zapier, is said to "empower businesses to collect high-quality leads from Reddit's engaged and high-intent users more efficiently than ever before". During beta tests, one of the advertisers saw a 30% decrease in cost per lead and a 25% increase in lead submission rates compared to their previous conversion campaigns on the platform. 🔎 On July 1st Reddit has updated its robots.txt file, preventing many search engines and AI tools from crawling the site. While this change has not affected Google, a Microsoft representative confirmed that “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site”. Reddit and Google's cooperation seems to be tightening as earlier this year, Reddit struck a content licensing deal with a major AI company (later revealed to be Google) for training the search giant's AI models with the content of the platform. Reddit's ratings in Google Search also increased significantly over the course of last year, as according to Semrush data, the number of URLs ranking in Google jumped from 22 million between May 2023 and 41.1 million in February 2024. 📈 Reddit's platform improvements and partnerships secured to boost ad revenue have resulted in increased platform popularity. According to eMarketer's June 2024 forecast, Reddit has seen the biggest growth of average time spent per day by US active users among social networks. Reddit users will increase their time spent on the platform by an average of 11.0% in 2024, averaging 31 minutes (up from 28 minutes last year). Reddit’s US ad revenue is forcasted to grow by 27.9%, reaching $741.2 million. Are you taking full advantage of Reddit's potential or plan to do so in the future? #DigitalMarketingTrends #OnlineAdvertising #Reddit #SocialAdvertising #SearchEngineMarketing #AgencyTrends

📈 Wondering what's trending on Reddit and how it impacts advertisers? Check out Laurie Sullivan’s latest article, "What Reddit Trending Search Terms Tell Advertisers" on MediaPost featuring insights powered by our clickstream data! 🔗 Dive into the surge in user engagement and the expanding advertising opportunities on Reddit, Inc. Discover which topics gain the most attention and how advertisers can leverage this information to maximize their reach: https://hubs.li/Q02wNqvx0 #AltData #ClickstreamData #RedditTrends #DataAnalysis #MarketingStrategy