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The topic of #health and wellness is complex and doesn’t have a one-size-fits-all definition. Health is personal to each consumer, and they justify and rationalize their own behavior. So how should brands respond? By changing the health conversation to understand how your consumers define health and where they make trade-offs. Explore this edition of the Kearney Consumer Institute’s quarterly briefing: https://bit.ly/4dVQg3o Author: Katie Thomas

Do you have a clear understanding of the needs and motivations of today’s health and wellness consumers? Watch our free, on-demand webinar, developed and hosted by our own experts at Parallel Path: John Kadlic, CEO, and Amanda Williams, Senior Director of Client Experience and Integrated Strategy, along with our esteemed research partner, Susan Baier. This session offers direct insights into what your consumers want from health and wellness brands, helping you to connect with them more effectively. https://lnkd.in/gdiDQ_wu #ParallelPath #ConsumerMotivation #MarketingInsights #Webinar

📢 NEW REPORT OUT! Our latest #WhoCaresWhoDoes Health report reveals significant challenges and exciting opportunities for brands in the consumer health sector. While many aspire to improve their wellbeing, barriers like affordability, convenience, transparency, and emotional needs often prevent them from taking action. How can brands make a difference? • By bridging the say-do gap: help consumers achieve their health goals. • Being meaningfully different: Stand out as leaders in health and wellbeing. • Connecting emotionally: Address both functional and emotional needs at key moments in shoppers' lives. Access our new report #DecodingWellness to find out how brands can navigate these challenges and capitalise on opportunities. https://lnkd.in/dyT3k43B Reach out to Lionel Germain for further insights, and don't miss the webinar: https://lnkd.in/d2yhgiKU #WCWDHealth #PanelVoice #ConsumerBehaviour

Register today for the upcoming webinar on beauty, health, and wellness trends at retail!

Australians are thinking more about health. An uptick in run clubs, health retreats, and wellness at work means there is more opportunity and competition within the sector for consumers to sift through. What are the moments that matter to Health product consumers? Introducing our latest research chapter, ‘Moments That Matter: Health’. If you're within the Health sector and want to engage with consumers at the right time, this research is for you. ⬇️ Download the report now - https://lnkd.in/gXKYi-gB #TheGrowthDistillery #MarketingStrategy #CommunicationsStrategy #ConsumerResearch #HealthIndustry

Keeping water balance is super important! having one of the best tap waters in Austria helps

Few industries are more embedded in our daily lives than beauty and personal care. But the impact of this industry goes far beyond the products on the shelf. So what is the #ValueOfBeauty? Follow us here as we share stories, data and more about the significant role Europe's beauty and personal care industry plays in shaping our economy, health & wellbeing, and our society and culture.

Staying hydrated is the number 2 most popular habit to maintain wellbeing, according to our global shoppers. But what’s at number 1? Find out the answer to this, along with other insights into key shopper health segments in our new Who Cares? Who Does? Health Report. To learn more, please visit our Who Cares? Who Does? website: https://lnkd.in/giYARPSV Or contact us at: understand@europanel.com #whocareswhodoes #shopperinsights #health #wcwd #healthtrends Europanel is powered by CPS GfK | YouGov and Kantar

Consumers are proactively steering their health and wellness journey, changing the game for personal care brands. In our latest Circana report, witness how consumers are investing in self-care and how this affects brands. Uncover strategies for growth through wellness and personal care innovation! Get your free copy here: https://lnkd.in/gQViutSZ