Chopard: Leading the Way in Sustainable Luxury
Chopard’s incredible success, highlighted in a recent Financial Times article, showcases how this family-owned business continues to stand tall among luxury giants like Rolex and Cartier.
What sets Chopard apart is not just its extraordinary craftsmanship, but its unwavering commitment to sustainable luxury.
One of Chopard’s most iconic partnerships is with the Cannes Film Festival, (Official Partner since 1998) and their bold move when they redesigned the Palme d'Or using ethical gold. This symbolizes their "Journey to Sustainable Luxury," a path they've been passionately pursuing since 2013.
Chopard's dedication to sustainability is evident in several groundbreaking steps. In July 2018, they made a bold move by committing to use 100% responsibly sourced gold in all their jewelry and watches. This leadership position reflects their genuine commitment to ethical practices.
Supporting artisanal mines has been another key focus for Chopard. By joining the Swiss Better Gold Association in 2017, they have significantly contributed to initiatives that improve the lives of artisanal gold miners and increase the volumes of responsibly extracted gold.
In 2023, Chopard announced that their luxury steel watches, including bracelets and cases, will be made from Lucent Steel™ with an 80% recycling rate by the end of the year and a minimum of 90% by 2025. This initiative underscores their forward-thinking approach to sustainable materials.
The “Journey to Sustainable Luxury” is long and complex, but Chopard proves that step-by-step, significant progress can be achieved. Their dedication to sustainability not only sets a high standard in the luxury industry but also inspires others to follow in their footsteps.
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