Retail Huddle’s Post

Regular events complement industry seasonality as recurring, short-term sales periods.🌼Hosting these events engages customers and can influence their purchasing habits. Effective event management requires careful planning for unique content, precise campaign execution, and timely implementation. Monitoring local shopping centers for event marketing strategies helps businesses prepare campaigns in advance, ready to capitalize on emerging trends.📅 #Maralytics #RegularEvents #EventMarketing #SeasonalSales #CustomerEngagement #CampaignPlanning #BusinessStrategy

"Conferences are hit or miss" The truth is, you're probably just not doing it right. Here’s how we make every conference a goldmine for sales and partnerships: Define Your Mission: Don't just show up—have a plan. Whether it's networking, learning, or finding new business opportunities, know your goals before you walk through the door. Do Your Homework: Know who will be there. Research speakers and attendees, and connect with key players before the event. Set up meetings with anyone you think is relevant. Get Involved: Stop being a spectator. Ask tough questions, engage in discussions, and share your insights. Your active participation can set you apart from the crowd. Network Like a Pro: Focus on quality over quantity. Build genuine connections with people who matter, and follow up to keep those relationships alive. Take Action: Don’t let your insights gather dust. Reflect on what you've learned, share it with your team, and implement the best ideas immediately. Our team at Shoplazza will be crushing it in POS and Ecommerce at eTail next week - see you at booth 403 #etail #etailboston #ecommerce

If you are the founder of a product brand, you might just be juggling too many balls to look up once in a while to actually work ON your business. 👍 Your day-to-day is led by your amazing vision and a great marketing plan, but in reality you’re too busy to stop and think about the foundations you need to support your growth, build agility and continue to innovate to stay ahead of the competition. I created the Retail Huddle; Elevate Your Retail Game event because I have noticed over the years that most ‘small-business’ events aren't tailored to the intricacies and unique challenges of starting and growing a product-based business. ✅ It's time to change the game, and that's exactly why I'm hosting an event that will serve only retail product-based businesses where you can connect and network with people in your own industry. 🤩 We will focus on breaking down the overwhelm of the BIG stuff which you need to know about, but in a way that empowers you, not overwhelms you. The event aims to empower, educate, inspire BIG thinking and open your minds to the ‘art of the possible’ in your product business so that you can navigate the dynamic and ever-evolving retail landscape. 👏 Spaces are limited get your tickets here >>> https://lnkd.in/ecKexyYq #resetwithreelschallenge #businesssecretsclub

Strategies to engage Grocery Buyers are evolving rapidly, and in-person trade shows are playing a much larger role than they did pre-covid. How are you adapting your buyer engagement tactics?

On Tuesday, I was lucky enough to attend Product Guru to sell three fabulous brands sponsored by International Trade Centre I was worried before the event at the challenge of presenting to 21 buyers in 8 minutes, back to back, through the day. How would I be able to make that many pitches, effectively and best sell the brands? Certainly never done it before I need not have worried - it really was the best event and the best bit? The buyers were totally engaged, interested and there to buy So, what did I learn in case iyou are thinking of doing something like this? 1. Ask questions - my good friend Gavin McLean recommended this that in this situation, you have to find out what they want before they start selling and this was the best piece of advice for this type of event. The open questions that worked the best were ❓tell me about your business (if I genuinely didn't know) ❓what are you looking for at the show ❓who is your target audience I think a few of the buyers were surprised to be asked rather than being sold to and it actually saved time as I could then tailor my pitch to their requirements or even agree that it wasnt right which leads me 2. Agree when the brand isn't right - there were a couple of companies at the show for whom, we were just not a good fit. For example, where they were looking for locally sourced, British products - there were three of those. In those cases, by establishing very quickly, there was no fit, we could have a pleasant remainder of the 8 minutes just chatting about business and life!! 2. Be flexible - some of the buyers I was expecting didn't turn up and some new ones did!! So much as I love to prepare and profile, I found myself winging it completely which takes some experience but also really really knowing the product and brand attributes and how to tailor them to a situation And was it a success? Well I have only just got back to the office but we have 14 interested companies who genuinely want samples, proposals and follow up meetings...compare that to your average exhibition (which takes 2-3 days!) and honestly I think the guys at Product Guru are onto something. Massive thanks to Josh Purdie Simon Coyle Christopher Costello and the rest of the team who did such an amazing job of organisation on the day #ukretail #gifting #exhibitions

Top sales tips on how to do a Product Guru huddle

A hot topic that gets discussed often is the best way to engage grocery buyers and get back into a cadence of in-person meetings, like it was pre-covid. I don’t think buyer engagement is going to look like never-ending 30-minute in-person meetings again.   I’ve been thinking about this a lot while enjoying the Expo West show in Anaheim this week. Almost every grocery buyer is here, and they are excited to be here. The show floor is packed and loud. Restaurants, bars, hotels, park benches, empty booths, meeting rooms: all packed. There is so much interaction that people can’t find spaces to stand and talk. The outcome: manufactures are raving about great meetings and interactions.   I contend that the in-person events, especially trade shows, are the best forum to engage grocery buyers with new ideas. Meaningful connections, inspired discussions, and rich conversations drive businesses forward. National Restaurant Association Show, NACS Shows 2024 (when its in Vegas), National Retail Federation, Grocerytalk, PLMA - Private Label Manufacturers Association have all been amazing shows post-pandemic because everyone is ready to engage.   Well-run, in-person trade shows feature speakers, panels, and discussions that encourage industry engagement and spark new ideas. Its no wonder these shows are a fountain of creativity, strategy, and discussion.   Buyers and manufactures: grab breakfast together, grab a drink at a happy hour, or just share a bench for lunch. It seems like it’s time to rethink what we define a successful meeting.   From a buyer’s perspective, why would they ever want to return to back-to-back thirty-minute in-person meetings in a windowless conference room to then trudge back to their desk to see how far behind you are on email. I lived that life for 15 years, it’s not exciting.    As our recent Drive Wheel LLC peer groups have discussed, now is a great time to reimagine buyer/manufacturer interactions.  Think about what needs to happen in-person at trade shows and facility tours (strategy), online (operational details), or on email (everything else).   What do you think?  How do you think buyer/manufacture relationships will evolve in the future? #expowest #groceryindustry #buyerengagement

Summer Markets are almost here! As you prepare to explore, network, and grow, here's a quick checklist to ensure you're all set: ✅ Register for the Event: Complete your registration online, confirm details via email, and have your digital ticket ready. ✅ Travel & Accommodation: Book your flights and hotel early, and arrange your local transportation. ✅ Market Schedule & Exhibitors: Download the event schedule, identify key seminars, and highlight must-visit booths. ✅ Set Goals & Budget: Define your objectives and budget for product sourcing and expenses. ✅ Vendor Research: Know your must-see vendors, their products, and booth numbers. ✅ Essential Documents: Don’t forget your business documents like tax ID and purchase orders. ✅ Pack Smart: Include comfy clothing, a charger, snacks, and a water bottle. ✅ Itinerary Planning: Organize your daily schedule with time for booth visits and networking. ✅ Appointment with Your and!Sales Rep: Schedule a meeting to discuss your store's needs. Let’s make this Summer Market your most successful yet! #SummerMarketPrep #BusinessGrowth #MarketReady #andmore #andSales https://lnkd.in/gv3c9Xnv

Get your Tickets! LIVE EVENT! Wanna Elevate Your Retail Game in 2024? Then you can’t miss this ⬇️ Are you busy squirrelling away working IN your business everyday? You’re juggling all the balls when you know you need time to work ON your business and just step out of the bubble 🫧 of the day to day of running your business to clear your mind and strategise on all the exciting things you want to do to grow your business?! Join us on 3rd May, Hilton London, Wembley for an insightful day to do just that! Here’s what to expect⬇️ 🎯Structure🎯 The framework of the day will be anchored by a strategic framework of Clarify, Identify, Simplify, and Amplify so that you can apply structure to the ideas you take away from the day to leave you feeling inspired and ready to take the next step in your business. 🤩Inspiration🤩This carefully curated event is packed with valuable insights and inspirational talks from incredible product business founders who have mastered the art of growing and scaling. 💪Empowerment💪The event aims to empower, educate, inspire BIG thinking and open your minds to the ‘art of the possible’ in your product business so that you can navigate the dynamic and ever-evolving retail landscape. Come for the retail insights, workshops, inspirational discussions and networking. ✅ Leave with new connections, light-bulb moments and the foundations of what it takes to Strive & Thrive in the ever-evolving retail landscape. 👏🏼 Comment "HUDDLE" to secure your seat and elevate your retail game in 2024 🌟🚀 Ami x #retailgame #businessstrategy #retailexpert

𝗔 𝗗𝗼𝘀𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 📝 Sharing our founder Gogo Cheng’s article: 𝗠𝗮𝘅𝗶𝗺𝗶𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗼𝗻 𝗮 𝗕𝘂𝗱𝗴𝗲𝘁: 𝗧𝗵𝗿𝗲𝗲 𝗣𝗿𝗼𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀’. The article shared three cost-effective strategies to maximise #CustomerLoyalty: ❤️ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 𝗼𝗳 𝗔𝗰𝗰𝗲𝘀𝘀 ❤️ 𝗖𝗼-𝗛𝗼𝘀𝘁𝗶𝗻𝗴 𝗘𝘃𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 ❤️ 𝗦𝗲𝗻𝗶𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗲𝗲𝘁 𝗮𝗻𝗱 𝗚𝗿𝗲𝗲𝘁 Need a tailored customer strategy be beneficial for your business? We are delighted to offer  “𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 “ consulting service, help you to review the core pillars of your customer acquisition and retention tactics. We support you in developing or fine tuning your customer loyalty strategy rooted in the brand value, business model and unique service positioning.🌟 Click here to view the full article: https://lnkd.in/gw7Zh4sG Share your thoughts in the comments below! 🗣️❤️  𝐽𝑜𝑖𝑛 𝑡ℎ𝑒 𝐺𝐶 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦 𝑣𝑖𝑎 𝑡ℎ𝑒 𝑙𝑖𝑛𝑘 𝑖𝑛 𝑐𝑜𝑚𝑚𝑒𝑛𝑡 𝑡𝑜 𝑔𝑒𝑡 𝑐𝑜𝑚𝑝𝑙𝑖𝑚𝑒𝑛𝑡𝑎𝑟𝑦 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡𝑜 𝑎 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑐𝑜𝑙𝑙𝑒𝑐𝑡𝑖𝑜𝑛 𝑜𝑓 𝑖𝑛𝑠𝑝𝑖𝑟𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑞𝑢𝑜𝑡𝑒𝑠, 𝑝𝑜𝑑𝑐𝑎𝑠𝑡𝑠, 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝑎𝑛𝑑 𝑒𝑥𝑐𝑙𝑢𝑠𝑖𝑣𝑒 𝑒𝑣𝑒𝑛𝑡𝑠. 💫 #GogoChengConsulting #CustomerLoyalty #BusinessSuccess #CustomerExperience #CustomerService #Communication #Strategy #TheArtandScienceofClienteling