How did Elisa Masters Espoo 2023 go? It went really well! Elisa Masters Espoo 2023 was nominated for the 2023 CS:GO/CS2 event of the year at the prestigious HLTV.org awards gala.
At the three-day event on-site, there were 8,000 visitors, with an impressive average age of 26.81 years, and 76% of them came from outside Espoo. There were 7% international visitors at the event, some coming from as far as Brazil.
Tourists spent an average of €92.98 per day in Espoo on food, drinks, and merchandise. Additionally, Espoo-based fans and the organization operations of the event brought revenue to Espoo. In total, about €933,000 was spent in Espoo.
The feedback was predominantly very , and visitors enjoyed the event. There was a desire for more side activities and a supplementary program. Special praise was given to the production level Elisa Esports
The viewership numbers were simply magical. They had to be checked several times due to the significant growth from last year. In total, 33.1 million unique viewers/devices watched the broadcast for a total of 657 million minutes. It's important to note that a large part of this is explained by Brazilian viewers, who boosted the Brazilian team FURIAs matches to be the most watched of the entire tournament.
Additionally, we investigated the ecological impact of the attendees. The average distance to the event was 239 km, with an estimated carbon footprint of 0.107 kgCO2e/km. People primarily traveled to Espoo by train, car, and plane, but mainly used public transportation within Espoo.
Improvements for next time:
🥁 Local activation (more visible local promotion before the event)
🌍 Attract more international tourists
🎮 Convince more partners that e-sports and gaming really matter.
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