rEvolution’s Post

We've shared a ton of info on our clients Chipotle Mexican Grill ongoing campaign with the fighting game community. With year 2 in full swing and Evolution Championship Series quickly approaching, we're dropping some great results from year 1. From YouGov: -- Chipotle Purchase Intent doubled among US Esports Fans, Age 18-44. After the campaign, 1-in-5 (20%) reported they intended to eat at Chipotle within the next month (1.3x higher than Nat Rep 18-44; 1.8x higher than All US 18+)  -- Consideration of Chipotle among US Esports Fans, age18-44, rose from 28% to 38% (1.2x higher than national average among US 18-44-year-olds;1.6x higher than All US 18+) -- Chipotle’s Overall Brand Impression (sentiment) score among US Esports Fans, age 18-44, rose from 29% to 41% (1.5x higher than national average among US 18-44-year-olds) The results are in, the achievement is unlocked.... Sound strategy, industry expertise, great insights, a client who thrives to find whitespace while focused on adding true value will deliver results. Shout out to all our partners RTS, PlayStation, Capcom, Bandai Namco Entertainment America Inc. and of course our team rEvolution. EVO is right around the corner and we're ready for round 2...see you in Vegas. #gaming #esports #sportsbiz #partnerships

The best part of my job is learning from and collaborating with industry experts like Christopher M.. Congrats to Chipotle Mexican Grill and rEvolution / REV/XP on the success of their multi-pronged approach to showing love and aligning Chipotle's brand with the passions of the international Fighting Game Community (known colloquially as "FGC"). Key findings: As a result of this campaign... - Chipotle Purchase Intent among US FGC's doubled! - Chipotle Brand Consideration among US FGC's rose from 28% to 38%! - US FGCs aged18-44, are 50% more likely to have a Favorable Impression of the Chipotle brand vs All US 18-44s! I'm excited to see what Chris and team have in store for Year 2. Ready... (fuel up with a burrito...) and... FIGHT!! YouGov / YouGov Sport; #esports, #videogames, #datainsights, #brandpartnerships, #sponsorship, #measurement, #businessintelligence; #brandhealth, #burritos

Twitch thinks brands should level up with gamers, and we agree! Video games are crucial to the global cultural conversation, and according to the article, brands of all backgrounds need to understand the importance and opportunity of video gaming as mainstream culture itself. Tapping into the culture of gaming as part of a brand’s strategy could propel your brand to new heights. Read the full article by Adweek:

Welcome to the dynamic world of online gaming, where success is not only measured by jackpot wins but also by a commitment to acquiring licences and maintaining regulatory compliance. Businesses Can Learn from Jackpotjoy In this article, we'll take a closer look at the winning playbook of Jackpotjoy and extract valuable lessons that businesses across industries can apply when navigating the #AcquiringLicences #InvestinCuttingEdgeTechnology #Jackpotjoy #PrioritiseRegulatoryCompliance

For casino operators, understanding the intricacies of slot machine advantage play dynamics is crucial in today's landscape. Join us next Thursday afternoon to gain insights from Tangam Systems SVP of North America, Ari Mizrachi, on how these games, and the players that play them, influence your operation, revenue, and guest experience. Learn more about this pressing issue in the casino industry by registering for the CDC Gaming Webinar: https://lnkd.in/g_payKsc

There's no question that the minimum bet at table games continues to increase, so there's a notable shift towards electronic table games (ETGs) catering to players who want to make smaller bets. At tables, players engage with one another, enriching their overall experience and if they are pushed to ETGs, they'll lose the interpersonal dynamic that makes table games special. Michael Chapman, Gaming Operations Manager, tells URComped CEO, Craig Shacklett, his suggestion for casinos to breathe new life into table games. This is leveraging the "ante" which is common in "class 2" casinos to boost profits or allocate resources towards retaining staff who can oversee lower-stakes tables. By offering games with lower limits, we can broaden opportunities for players at all levels, ensuring their continued presence and engagement on the gaming floor. Link to full interview and podcast in the comments.

Happy #4thofJuly from York Hospitality & Gaming! As we celebrate Independence Day, it's interesting to see how the trends have evolved. From traditional parades and fireworks to backyard BBQs and tech-driven light shows, the ways we celebrate continue to change. What are your thoughts on this year's trends? Share below! #IndependenceDay #Trends #Celebration

Consumers of all kinds have rising expectations when it comes to their digital experiences with a brand. Perhaps nowhere is this more pronounced than in the gaming industry, where player expectations are at an all-time high. Watch digital product expert Manju Palakkat and gaming consulting Kyle Lindsey dive into best practices being deployed in the media and entertainment space and how they can be applied to your organization. https://lnkd.in/g_fjMWPf

Staying ahead in a highly competitive market in the Betting & Gaming industry, especially under stringent licensing regulations, requires a strategic approach. Here's a high-level overview on overcoming some of these challenges: #gamingnews #gamingindustry #gamblingnews #gamblingindustry

Consumers of all kinds have rising expectations when it comes to their digital experiences with a brand. Perhaps nowhere is this more pronounced than in the gaming industry, where player expectations are at an all-time high. Watch digital product expert Manju Palakkat and gaming consulting Kyle Lindsey dive into best practices being deployed in the media and entertainment space and how they can be applied to your organization. https://lnkd.in/gZkgeZU5