R360 Group’s Post

🦄 Redefining Luxury: 3 Ways to Create Customized and Engaging Luxury Experiences for Customer and Employee Events with Limited Resources. 📣 Ask Your Audience: The definition of luxury is evolving. It's crucial to understand how your target participants define luxury today. Is it a 5-star hotel, a chance to disconnect from technology, or time to learn a new skill? Conduct surveys or focus groups to gain insights and customize the event. 🧠 Embrace Experiential Learning: Luxury doesn't always mean expensive. High-dollar hotels, meals, and gifts are giving way to experiential learning opportunities. Many groups now seek to learn craftsmanship, meet local artisans, and support the local community. This approach not only delivers a unique experience but also promotes sustainability. 🔑 Personalization is Key: While true personalization requires time and creativity, it significantly reduces waste and enhances ROI and ROE for any event. By understanding individual preferences and curating experiences accordingly, you can create memorable, impactful events without breaking the bank  🦄 🦄Stay tuned for an exciting new announcement. #unicorn #redefiningluxury #experientiallearning Meetings Today

🛎 𝐓𝐡𝐞 $𝟏.𝟏 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐫𝐞𝐧𝐝 𝐫𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐋𝐮𝐱𝐮𝐫𝐲 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 Luxury concierge services are booming. This market is set to reach $1.1 billion by 2032. Growing at 5.8% each year. 2 main factors: ➡ HNWIs want to outsource non-core tasks and save time. ➡ HNWIs want to invest in memorable experiences and enhance their lives. The range of concierge services is ever-growing, including personal shoppers, travel agents, lifestyle managers, virtual assistants, pet carers, wellness coaches, art consultants… And this convenience is now more valuable than owning Luxury goods. The result? Luxury brands are losing wallet share as their most affluent customers prioritize services. Hence the importance for them to develop their own service offer (VIC/Private Client/Event programmes) and address their customers' needs beyond transactions. It's adapt or become obsolete. 𝐘𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬❓ 𝑆𝑡𝑎𝑡 𝑠𝑜𝑢𝑟𝑐𝑒: 𝐴𝑙𝑙𝑖𝑒𝑑 𝑀𝑎𝑟𝑘𝑒𝑡 𝑅𝑒𝑠𝑒𝑎𝑟𝑐ℎ

𝐖𝐡𝐲 𝐚𝐫𝐞𝐧'𝐭 𝐦𝐨𝐫𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐞𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞'𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 '𝐛𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭'? 🙂 After 6 years, The Loft by Lexus Europe and Brussels Airport still shines 👏👏👏. Yes I'm biased, but it objectively IS the best airport lounge I know. 𝐓𝐡𝐢𝐬 𝐦𝐚𝐤𝐞𝐬 𝐦𝐞 𝐬𝐦𝐢𝐥𝐞, 𝐛𝐮𝐭 𝐢𝐭 𝐚𝐥𝐬𝐨 𝐦𝐚𝐤𝐞𝐬 𝐦𝐞 𝐰𝐨𝐧𝐝𝐞𝐫. 🤔 Why aren't more brands launching permanent experiences and brand utility projects "beyond the product"? I know there are more cases like the one from Lexus, but they are still just 'cases' rather than general practice. 𝐓𝐇𝐈𝐒 𝐖𝐇𝐈𝐋𝐄 𝐆𝐎𝐈𝐍𝐆 '𝐀𝐋𝐋-𝐈𝐍' 𝐎𝐍 𝐁𝐑𝐀𝐍𝐃 𝐔𝐓𝐈𝐋𝐈𝐓𝐘 𝐂𝐀𝐍 𝐃𝐑𝐈𝐕𝐄: 👉 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧: Servicing your customers and prospects where they expect it, won't get you real bonus points. Delighting them where they DON'T expect it, will make you stand out as a 'category of one'. Remember The Loft is the ONLY branded airport lounge at Brussels Airport. 👉 𝐈𝐦𝐩𝐚𝐜𝐭: (immersive) brand utility programmes beat the socks of every campaign. In the case of Lexus this means that business travellers are immersed for an average of 30-45 minutes in the brand values of luxury, craftsmanship and omotenashi. Show me a commercial that can do that? 👉 𝐃𝐚𝐭𝐚: By building a 'usage' relationship outside your existing funnels and touchpoints, you can collect highly detailed audience data which cookieless adverts simply won't give. (To avoid misunderstandings: to my knowledge there is no marketing data collection at The Loft). 𝐅𝐎𝐎𝐃 𝐅𝐎𝐑 𝐓𝐇𝐎𝐔𝐆𝐇𝐓 I've always believed that the best marketing investment a company can make, is to deliver a great customer (service) experience. But I also appreciate that acquisition, and branding require some work to be done 'out there'. So, what if, instead of burning your money on Facebook or on TV, you shifted some of your campaign money in actual brand utility? 𝐘𝐨𝐮 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐝𝐨𝐧'𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐨𝐩𝐞𝐧 𝐚𝐧 𝐚𝐢𝐫𝐩𝐨𝐫𝐭 𝐥𝐨𝐮𝐧𝐠𝐞. 🛫 But if you give it a moment's thought you'll find that your customers are living in a world that is full of experiences waiting to be improved. In eating. In sleeping. In personal care. Childcare. Mobility. Regularly priced espresso. In short,... life! WHAT IF: you could transform everyday moments in your customer's life into extraordinary experiences connected to your brand? What would you do? 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭. 𝘗𝘚. 𝘋𝘰 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘯𝘰 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳 𝘤𝘢𝘯 𝘮𝘢𝘵𝘤𝘩? 𝘎𝘦𝘵 𝘪𝘯 𝘵𝘰𝘶𝘤𝘩, 𝘢𝘯𝘥 𝘸𝘦'𝘭𝘭 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘰𝘷𝘦𝘳 𝘷𝘪𝘳𝘵𝘶𝘢𝘭 𝘤𝘰𝘧𝘧𝘦𝘦. ☕️ #lexus #brusselsairport #experience #branding #brandutility #marketing https://lnkd.in/gbGdRNnQ

Crafting experiences vs selling experiential rooms In the hospitality industry, we often talk about providing experiential stays. But are we truly crafting unforgettable experiences, or just selling experiential rooms?Crafting experiences means going beyond the physical space and amenities, focusing on creating memorable moments that resonate with guests long after they've checked out. It's about personalization, anticipating needs, and delivering exceptional service at every touchpoint. Selling experiential rooms, on the other hand, may prioritize the aesthetic appeal or unique features of a property without fully considering the guest journey or emotional connection. As someone passionate about hospitality, I believe in the power of genuine experiences to create lasting impressions. Let's strive to craft experiences that delight, inspire, and leave a lasting impact on our guests' lives. #Hospitality #GuestExperience #ExperientialTravel #travel

Sovereign and Citalia among brands to be sold by Travelopia Travelopia is selling-off multiple brands including Citalia and Sovereign following a strategic review which also sees senior management changes. The group said it was seeking new owners for Citalia, Sovereign & American Holidays, Experience Education, YMT Vacations and Sawadee. MyPlanet has been sold to Scandinavian tour operator Kilroy Group and Gullivers Sports Travel & Events International to Keith Prowse. The remaining disposal programme is on-going, according to Travelopia as it concentrates on experiential brands. The disposals will leave Travelopia with: Enchanting Travels, Europe Express, Exodus Group, Le Boat, Quark Expeditions, TCS World Travel, The Moorings & Sunsail and latest acquisition Kalos Golf. In leadership changes, Quark Expeditions president Andrew White will be retiring at the end of 2024 after 12 years to be succeed by current Exodus managing director Sam Seward. Sally Cowdry will assume responsibility for Exodus Group while continuing as chief customer officer for Travelopia.  A new role of chief sales officer for the group will be assumed by Paul Brousseau, in addition to his current role as chief customer officer at Quark. Chief executive Andy Duncan said: “We wish the teams at MyPlanet, Gullivers & Events International success in their new homes.   “With even more focus as a group going forwards, we have exciting plans for continued growth as the world’s leading experiential travel company, enriching lives through travel.” Travelopia reported strong growth with undisclosed profits (ebidta) up 25% in the year to September 30.

I apparently cannot shut up about things I enjoy. (I was supposed to post it Friday but our Podcast was ready so I bumped it, Humpty Hump style (RIP Shock G)). In "Democratizing the VIP Experience: Making Luxury Accessible," we dive into how technology can elevate the VIP experience for a broader audience. Learn how leveraging smart systems and data analytics can make luxury accessible without compromising on quality. Check out the full article to see how we're using technology to create unforgettable customer experiences: Read the full article here: https://lnkd.in/eer8iD93 #CustomerExperience #TechInnovation #VIPService #Hospitality #PlainSightStrategy #TransformationalExperience

Want to know a bit more about 'What we do' at For Digital Sakes go and visit our website: www.fordigitalsakes.com You'll find case studies from clients such as: Cotton House Hotel - Autograph Collection 5* The World’s 50 Best Hotels Rosewood Hotels & Resorts InterContinental Hotels & Resorts And many other leading hotels of the world. What do we do differently?  We focus on production of assets for the FULL funnel & the user journey.  With a unique proposition for conversion = room tours Why? Because your prospect guest expects and needs to be exposed to different assets that guide them through the path to purchase. How? We lean into making data led decisions. Ensuring that we start campaigns with a review of the data, understanding what has performed best for your brand. #fullfunnelmarketing #roomtours #TheAgencyForHospitality.  ______________________________________ We are The Agency for Hospitality. | Follow For Digital Sakes| Visit www.fordigitalsakes.com 🎥✨| Set the 🔔 for me in the 🔝 right

📢 𝗦𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆. 🚀🏨 #DigitalTwins are a game-changing technology reshaping the way guests interact with hotels. This cutting-edge solution enables clients to step into a virtual world where every corner, every room, and every breathtaking view is at their fingertips, before setting foot inside the hotel.🧳💫 🌐 In today's era of virtual reality, where the lines between the physical and digital worlds are blurring like never before, the array of options for 3D digital representations seems endless. However, it's crucial to note that not all options provide the same level of value. It's essential for hoteliers to discern the differences and identify the solution that can truly help them set their properties apart. 🏆🌟 👉 Here's why Hotelverse's Digital Twins are in a league of its own: 🛏️ 𝗘𝘅𝗮𝗰𝘁 𝗿𝗼𝗼𝗺 𝗻𝘂𝗺𝗯𝗲𝗿 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: With our Choose Your Room feature, guests can handpick the ideal accommodation for their holidays, through a tailor-made experience. An exclusive offering that is redefining the art of #upselling. 💲 𝗣𝗿𝗶𝗰𝗲 𝗽𝗲𝗿 𝗿𝗼𝗼𝗺 𝗻𝘂𝗺𝗯𝗲𝗿: Our innovative approach allows hotels to customize pricing based on specific room attributes, maximizing revenue potential. 💪 𝗨𝗻𝗺𝗮𝘁𝗰𝗵𝗲𝗱 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆: We create high-quality digital twins tailored to each client’s needs, at a fraction of the market cost. Plus, we can swiftly adjust and update the product, ensuring it always meets the hotel’s evolving requirements. 📈 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Our 3D digital twins seamlessly integrate across multiple platforms, offering flexibility, adaptability, and independence. 📊 𝗘𝘅𝗽𝗲𝗿𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Leveraging our pioneering expertise, we provide in-depth navigation metrics, giving hotels a competitive edge in understanding guest behavior that can help them optimize their marketing spend and skyrocket direct sales figures. 🔍 𝟯𝟲𝟬 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻: We deliver stunning 360-degree views and zoom-in navigation, offering an immersive and comprehensive exploration experience with unparalleled realism. 💡 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝗼𝗻: We don't just work with existing properties; whether it's bringing to life your existing hotel or helping you envision future developments, we can provide you with a tangible view of your project. Hotelverse's Digital Twins are a new channel to communicate experiences directly to your customers. Many industry leaders, such as RIU Hotels & Resorts, NH Hotel Group, Bahia Principe Hotels & Resorts, Barceló Hotel Group, Palladium Hotel Group, Radisson Hotel Group, Hyatt Hotels Corporation and Pestana Hotel Group are currently witnessing firsthand its infinite possibilities. Reach out today to learn more about how our innovative platform can elevate your hospitality business to new heights 📩➡️ hello@hotelverse.tech #Hotelverse #HospitalityInnovation #GuestExperience #DirectBookings #RevenueGrowth

🏨 Exciting Trends in the #Hotels #Market! 🔗 Inquire For More Details: https://lnkd.in/dZKdfE8m 🏨 Dynamic Offerings: Hotels now strive beyond generic services, aiming for personalization. Technologies like AI, smart rooms, and flexible check-in are transforming guest experiences. 🌐 Global Competition: The market is highly competitive globally, with key players employing advanced technologies like AI and machine learning for pricing and revenue management strategies. ✈️ Travel Boom: The exponential growth in the travel and tourism industry, driven by rising consumer purchasing power, digital innovation, and increased internet usage, is a key driver for the hotel market. 🚀 Future Tech Trends: Digital Experiences: Apps and social media influence customer interactions. Metaverse Integration: Virtual reality tours and NFTs offer unique experiences. Chain Dominance: A shift towards chain hotels, leveraging digital tools for streamlined operations. 🔍 Research Insights: The report extensively covers industry dynamics, competitive strategies, and market segmentation, offering a comprehensive outlook for investors and stakeholders. 💡 Key Players: Accor, Marriott International, Hyatt Hotels Corporation, Hilton, InterContinental Hotels & Resorts, and others are driving innovation and growth in the Hotels Market. #HotelsMarket #TravelTech #HospitalityInnovation #BusinessTravel #GlobalTourism