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Should early stage SaaS businesses start off sales-led? No, according to Esben, co-founder at Userflow. Let’s dig into his thoughts 👇 Esben prefers opening the floodgates and welcoming in the real customers vs spending too much time with “design partners” who can potentially send you down the wrong path. Real paying customers will gift you with the most valuable insights. → They’re your true north. From a growth perspective, your ultimate goal is to create a product-led motion. → So starting as close to that point as possible is preferable. Watch the clip from our interview to get the full insights. Thanks Esben! p.s. for more insights from Startup Leaders, follow Rewardful! #SaaS #marketingstrategy #growth #entrepreneurship #foundertips

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