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Chinese Market Research Analyst

Review of the Top Ten #ConsumerInsights in #China for the Past 2023: ▶ Shift in Consumer Mindset: Consumer attitudes have changed, with rational consumption taking the lead. Decision-making factors have diversified, emphasizing cost-effectiveness and alignment with personal needs. Consumers are not necessarily seeking the cheapest option but are aiming to purchase the most suitable product at a reasonable price.   ▶ Emotional Value in Consumption: While pursuing the practical value of products, the younger generation also pays attention to emotional value. The desire to release stress, seek relaxation, and indulge in self-gratification has fueled the growth of outdoor, pet, and holiday economies.   ▶ Rising Appreciation for Local Brands and Traditional Culture: Many young individuals express appreciation and affection for Chinese domestic brands and traditional culture. The stylish integration of high-quality domestic products with traditional cultural elements sparks a profound emotional resonance and aligns closely with the values of young consumer groups.   ▶ Empowered Middle-Aged Consumers: The age groups of 26-35 and 36-45 take the lead in purchasing power and activity, the robust cornerstone of comprehensive consumer strength. Meanwhile, as population structure and consumption attitudes transform, the elderly gradually become a driving force behind consumption patterns.   ▶ Heightened Health Awareness: With increasing health awareness, the health consumer market is witnessing unparalleled opportunities, characterized by trends emphasizing proactivity, normalcy, and refinement.   ▶ Integration of Travel, Culture, Entertainment, and Sports: In 2023, the synergy between travel, culture, entertainment, and sports has intensified, with each element mutually propelling and promoting the others. Large-scale concerts and music festivals have evolved into crucial "attraction" projects, contributing significantly to urban tourism consumption.   ▶ Dopamine and Maillard Color Trends: Dopamine and Maillard color palettes take center stage on social platforms, sparking vibrant waves of color-driven consumer trends.   ▶ Revival of Gold: Young people are breaking the stereotype of gold jewelry being exclusively for weddings. Gold jewelry is making a comeback as the preferred choice for daily wear among the younger generation.   ▶ Youthful Engagement in Senior Lifestyles: Young people are delving into facets of elderly life, embracing varied generational lifestyles. Examples include enjoying affordable meals at senior canteens, learning tea art and flower arranging at senior universities, participating in leisure travel tailored for the elderly and practicing Tai Chi to keep healthy.   ▶ Focus on Comprehensive Enhancement: Young people strongly emphasize enhancing their overall quality of life, enriching their lives and improving skills through night school and reading activities. #ConsumerInsights #China

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