Riterz’s Post

Being in Austin for the US Grand Prix made one thing very clear to me…   Formula 1’s sponsorship game is stronger than it ever has been, with activations happening at every turn — from the paddock to the circuit and throughout the host city.   This is a subject I discussed with Autosport Business for an article on the evolution of sponsorship in F1.   There’s no doubt the sport has come a long way since cars were seen as mere fast-moving billboards 🏎   While this is exciting for brands, it does also mean they need to work harder to generate value in an increasingly crowded field.   So, what’s the winning formula? For me, the partnerships that have the most impact are those that seamlessly weave the brand narrative into the F1 story. Sponsors that immerse themselves into the team or championship will see the greatest returns 📈   If your product or service can help a team to become more efficient or competitive then that's content gold.   You'll gain strong storylines that deliver social engagement, generate media buzz, and ultimately drive sales 🏆   https://lnkd.in/eY7YBYmz

🚨 New Blog Post Alert: The Evolution of F1 Sponsorships 🏎️💼 From the iconic tobacco deals of the '70s to the tech and luxury partnerships we see today, the business of F1 sponsorship has come a long way! 🌍✨ In my latest blog post on Medium, I dive into how F1 has adapted to shifting cultural, regulatory, and technological landscapes. From the rise of tech giants to sustainability-focused sponsors, this piece explores how the sport’s commercial backbone has evolved with the times. Whether you’re a motorsports fan or interested in the business of sponsorships, you won’t want to miss this! 🚀🔍 👉 Check it out here: https://lnkd.in/eV4-MCtP #Formula1 #Sponsorship #BusinessOfMotorsports #SportsMarketing #TechInF1 #Sustainability #F1

Typically, the longer a partnership lasts, the deeper the brand associations become. For instance, whenever I see a can of Carlsberg Group, I can’t help but think of Liverpool FC—which might explain why I haven’t touched one in nearly 20 years! However, Santander has decided to end its long-standing sponsorship of the Scuderia Ferrari F1 team. Rumours suggest that the Spanish bank will partner with the Williams Racing F1 team next season following Carlos Sainz’s move from Ferrari to Williams. This move challenges the narrative that longer partnerships yield greater benefits for the sponsoring brand. New activations that engage audiences are typically key to keeping a sponsorship fresh. However, when mass brand exposure is the primary goal, achieved mainly through logo placement, a change of scenery might be a smart move. Switching from Ferrari to Williams presents a fresh narrative for the Santander brand. It allows the bank to stay connected to Formula 1's global audience while generating new headlines and content. In this latest article from The Sponsor , we explore the benefits of maintaining long-standing sponsorships versus the burst of exposure that can come from forming a new partnership. #Formula1sponsorship #F1 #Sponsorship #motorracing #motorsports #brandpartnerships #loyalty #brandalignment #sportssponsorship #ferrari #williams #Santander https://lnkd.in/e93uUxiA

ANNOUNCEMENT FOR 2025!!! I am pleased to announce that I have linked up with #BTCC team Un-Limited Motorsport for the 2025 season. We are excited to announce that we are planning to participate in the 2025 Legends Championship, a premier motorsport series that brings together the best racing drivers, fans, and brands in a high-energy, competitive environment. This is your chance to align your brand with excellence, passion, and the spirit of competition! By becoming a partner, your brand will gain exposure to a dedicated audience of motorsports enthusiasts, and media right across the globe. Why Sponsor Un-Limited Motorsport in the 2025 Legends Championship? • Brand Exposure: Get your brand in front of millions of attendees, viewers, and social media followers. • Networking: Connect with other key industry players and build long-term partnerships to grow your business and brand. • Custom Packages: Tailored sponsorship and partnership opportunities to fit your brand’s goals and budget. Partnership Packages Include: • Branding Opportunities: Logo placement on our Legend race car and also link in with the BTCC side of the team, commercial materials, digital promotions, and live TV + streaming broadcasts. • VIP Access: Premium access to Legends/BTCC events throughout the 2025 season, networking events, and behind-the-scenes access. • Product Integration: Showcase your products or services directly to attendees and participants. • Exclusive Naming Rights: Be the title sponsor of our Legends team for the 2025 season. Don’t miss this opportunity to elevate your brand and be part of a legendary season! Contact Us Today! For sponsorship enquiries, package details, or custom requests, please reach out to [email/phone] or DM either myself, Bob Sharpless or UN-LIMITED MOTORSPORT Commercial Partnerships. Together, let’s make the 2025 Legends Championship an unforgettable season! #motorsport #motorsportsponsorship #motorsportadvertising #motorsports #sponsorship #sportsbusiness #sportsmarketing #legendracing #b2b #b2bmarketing #b2bsales #haulage #logistics #branding #brand #lubricants #marketing

💡The world of Formula 1 is witnessing a fascinating trend – the increasing presence of fintech and payment companies as sponsors. These brands are vying for prime real estate on the sleek cars and trackside signage 💡But why is this happening? The answer lies in Liberty Media's strategic acquisition of Formula 1 in 2017. They recognized the need to captivate younger audiences and transformed F1 into an entertainment brand. Improved marketing, relaxed content sharing rules, and the wildly popular Netflix series "Drive to Survive" all contributed to F1's resurgence 💡Here's why F1 sponsorships are the perfect nitro boost for these innovative brands: 🔦𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡 & 𝐏𝐫𝐞𝐬𝐭𝐢𝐠𝐞: F1 boasts a massive, affluent audience across the globe. Fintech companies leverage this reach to build brand awareness and tap into new markets. 🔦𝐒𝐩𝐞𝐞𝐝 & 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: The fast-paced, tech-driven nature of F1 aligns perfectly with the dynamic spirit of fintech and payments companies. 🔦𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐈𝐦𝐚𝐠𝐞: Association with a prestigious sporting event like F1 elevates brand perception and positions these companies as cutting-edge players. 🔦𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Sponsorships unlock creative ways to engage fans. Imagine interactive payment experiences at the racetrack! 💡The benefits extend further than brand awareness. F1 sponsorships can: 🔦𝐃𝐫𝐢𝐯𝐞 𝐔𝐬𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧: Engage fans with special promotions or exclusive content, encouraging them to explore fintech services. 🔦𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: F1 provides a platform for fintech companies to demonstrate their cutting-edge solutions to a tech-savvy audience. 🔦𝐃𝐚𝐭𝐚 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐆𝐨𝐥𝐝𝐦𝐢𝐧𝐞: F1 sponsors gain access to valuable fan data, allowing for targeted marketing campaigns and product development. 💡As the 2024 season roars to life, keep an eye on the cars and trackside for the latest fintech and payment brands vying for your attention. It's a trend that's only set to accelerate as these industries continue their global expansion Interested in learning more about F1 sponsorships, reach out! #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #sportspartnerships #partnerships #fintech #payments #innovation #speed #content #audience #fanengagement SportQuake

Formula 1 is a unique platform for more than 100 of the world’s most successful brands, all of whom have forged partnerships with the sport and its teams. As new brands across multiple sectors join the party for the 2024 season, in this article we explore five reasons why the sport continues to be such a lucrative global marketing platform. Read below! #sportsmarketing #sportsbusiness #sportsbiz #sportsponsorship #partnerships #formula1 #f1

While some may view it as cluttered, Formula 1 offers unparalleled opportunities that set it apart from any other sport! As the Formula 1 season flags off today, SportQuake looks at the key reasons why brands have splurged the cash on the sport: #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #partnership #sportspartnerships #brand #strategy

From my blog post today for TicketManager: "And there lies the dichotomy that all sponsored properties—but the Olympic Games most of all—must live with. Where do you draw the line between a) ensuring your multimillion-dollar sponsors can effectively activate their partnerships and b) limiting such activities to preserve the character and exclusivity of a one-of-a-kind event?" Big #sponsorship questions with no easy answers. #sportsmarketing #sportsbusiness

🏎️Formula 1 has seen unprecedented growth in new markets in recent years, leading to a dramatic rise in #sponsorship deals. As the #F1 new season starts, we outline how #brands can connect with a global audience in this increasingly competitive landscape. https://hubs.la/Q02nfrL60

Interesting discussion about how sponsors should activate at live events. #eventmarketing #experiential #experientialmarketing #events #eventlife #brandactivation #brandstrategy #storytelling #consumerengagement #fanengagement #sponsorships #partnerships #agencylife #sportsbiz #entertainment #tourism