Rahul Hrishikesh’s Post

📢 Embracing the Era of Corporate Influencers in Branding The landscape of communication in the workplace is evolving alongside a significant trend: corporate influencers. 🌍✨ Companies like #Deloitte are setting the pace by empowering their employees to be the voice of the organisation, exemplified by individuals like Lara Sophie Bothur, a dedicated corporate influencer at Deloitte, who has garnered an impressive 400 million impressions on LinkedIn. 🎯🚀 Why is this movement gaining traction? 💡 1️⃣ Authenticity Prevails: Audiences gravitate towards real individuals rather than faceless brands, finding genuine experiences and perspectives more relatable. 2️⃣ Gen Z Impact: The emphasis on transparency and personal branding by the Gen Z cohort merges professional values with authentic storytelling. 3️⃣ Scalable Engagement: Corporate influencers forge stronger relationships with stakeholders, expanding their reach and influence. For companies, the surge of corporate influencers signifies not just a passing trend but a forward-looking strategy. By empowering employees with the necessary tools, trust, and a platform to express themselves, organizations can cultivate brand loyalty while showcasing their ethos and principles. 💡 Professional Insight: If your company endorses employee advocacy, seize the opportunity! Share your expertise, narrate your professional journey, and contribute to broader dialogues. Your voice holds significance. 🌟 How do you perceive this shift towards employee-driven branding? Is this trend apparent in your industry? Share your thoughts below! ⬇️ #CorporateInfluencers #EmployeeAdvocacy #PersonalBranding #LinkedInTrends #FutureOfWork

The Rise of Corporate Influencers: A Gen Z Revolution in Branding Gone are the days when a corporate logo was the sole voice of a brand. Today, individual voices are louder, more authentic, and far more impactful. Enter the era of corporate influencers, where employees and professionals become the face of the company they represent. Why is this the future of branding? Authenticity Wins: People trust people. A genuine voice from within the company connects better than polished PR campaigns. Gen Z Leading the Charge: This generation values transparency and purpose-driven messaging, making them ideal for building personal brands that amplify company values. Real Engagement: Did you know employee-generated content gets 8x more engagement than posts from corporate accounts? Take the example of Lara Sophie Bothur at Deloitte, whose posts have reached 400M+ impressions! That’s the power of turning employees into influencers. What can companies do to stay ahead? 1) Invest in employee branding and training for social media. 2) Empower employees to share their authentic work-life experiences. 3) Encourage storytelling that aligns with company values while celebrating individuality. Let’s redefine how brands connect in the digital age. #CorporateInfluencers #PersonalBranding #FutureOfWork #EmployeeBranding #EmployeeAdvocacy

Why Gen Z Corporate Influencers Are Changing the Game 💡 Have you noticed how LinkedIn is starting to feel more… personal? That’s because a new wave of corporate influencers—especially Gen Z professionals—are reshaping how companies connect with their audiences. Take Deloitte, for example. They’ve embraced this trend by hiring full-time influencers like Lara Sophie Bothur. Her posts about "tech for good" consistently outperform corporate content because people connect with authentic, human voices—not logos. This isn’t just a trend—it’s a powerful strategy. Companies are realizing that when employees share their stories, insights, and passions, it builds trust and strengthens the brand. ✨ Why this matters: It shows that storytelling drives deeper connections. It highlights the shift from corporate narratives to personal, relatable content. It reminds us that empowering employees to be authentic benefits everyone. The takeaway? Foster a culture where individuals can shine. Trust your team to represent your brand authentically. The result is stronger engagement, greater innovation, and a workplace that feels truly human. What are your thoughts on this shift? Are we moving toward a more personal, employee-driven brand strategy? #Authenticity #GenZInfluence #CorporateBranding #Leadership #Storytelling

🔹 The Rise of Corporate Influencers: A Game-Changer for Brands 🔹 Gone are the days when traditional corporate accounts were the only voice of a brand. Enter Corporate Influencers—employees who use their personal LinkedIn profiles to authentically share company stories, promote products, and foster trust. Why does this matter? ✅ Authenticity Wins: People trust people. When employees share genuine insights about their work and company culture, it resonates more than polished corporate posts. ✅ Wider Reach: A single employee post often garners more views and engagement than a company page. ✅ Humanized Branding: Corporate influencers put a face to the brand, making it relatable and approachable. Here’s why companies are embracing this trend: ✨ Gen Z Power: The younger workforce thrives on social media. They’re natural storytellers and bring fresh perspectives. ✨ Employee Advocacy: Empowering employees to share their experiences strengthens company culture and boosts recruitment efforts. 🚀 Pro Tip for Brands: Encourage your team to share their authentic voices. Provide resources, but let their creativity shine. After all, your people are your greatest asset—and now, your most valuable influencers. What’s your take on corporate influencers? Are you leveraging this trend? Share your thoughts! 💬 #CorporateInfluencers #EmployeeAdvocacy #BrandAuthenticity #SocialMediaStrategy #LinkedIn

🌟 The Rise of Corporate Influencers: Transforming Workplace Advocacy 🌟 In today’s interconnected world, employees are becoming powerful ambassadors for their organizations. The idea of the corporate influencer—a professional who shares authentic stories and insights about their workplace—has gained incredible momentum. Why It’s a Game-Changer: 💡 People trust people. Personal stories resonate far more than corporate PR campaigns. 💡 When employees share their experiences, they amplify a company’s values, culture, and mission to a wider audience. How Companies Can Foster Corporate Influencers: 1️⃣ Encourage Authenticity: Create a culture where employees feel empowered to share their genuine experiences. 2️⃣ Provide Tools: Offer resources or workshops on personal branding and effective storytelling. 3️⃣ Celebrate Their Voices: Acknowledge and appreciate employees who act as brand advocates—it’s a win-win! The Future of Work: As personal branding becomes a critical skill, the line between individual and organizational success blurs. Companies that support employees in building their influence will stand out in today’s competitive landscape. ✨ When employees thrive as individuals, organizations grow as a whole. ✨ 👉 What’s your take? How can organizations support employees in becoming authentic corporate influencers? Are you using your personal brand to amplify your company’s story? Let’s discuss in the comments below! #WorkplaceCulture #PersonalBranding #EmployeeAdvocacy #FutureOfWork

𝐓𝐇𝐄𝐑𝐄 𝐈𝐒 𝐀𝐔𝐓𝐇𝐄𝐍𝐂𝐈𝐓𝐘 𝐁𝐄𝐂𝐀𝐔𝐒𝐄 𝐓𝐇𝐄𝐑𝐄 𝐈𝐒 𝐀𝐃𝐕𝐎𝐂𝐀𝐂𝐘 To effectively be promoted without the help of ambassadors and influencers, there is a natural way to advertise your brand—brand advocacy. It is a powerful asset that involves customers, employees, and stakeholders to promote your brand by sharing positive experiences and feedback while also recommending your products and services. Nurturing the relationship with your customers through brand advocacy is beneficial and at the same time essential for achieving sustained success in today’s PR landscape, and here are the reasons why: • 𝗩𝗼𝗶𝗰𝗲𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗖𝗮𝗻 𝗧𝗿𝘂𝘀𝘁: The authentic stories and experiences of your customers can create a chain of reaction and powerful connection that helps potential customers to trust your brand. It is important to make satisfied customers as your brand advocates, as they are the ones who genuinely believe in what you offer. • 𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝘀: It is important to identify and nurture your organic advocates by starting to find individuals who can share their experiences on various platforms. By deepening your relationship and earning their trust, you can transform them into even more powerful advocates. Ready to transform your customers into loyal brand advocates? For expert guidance on brand advocacy programs and other customized PR solutions to drive your business forward, contact 𝗡𝗶𝗻𝗲𝘁𝘆 𝗗𝗲𝗴𝗿𝗲𝗲𝘀 𝗣𝗥 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 today! #NinetyDegreesPRSolutions #LinkedInPR #BrandAdvocacy #BrandAdvocates #Authencity #PRTalks #PRSolutions

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐌𝐨𝐝𝐞𝐫𝐧 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 A new trend is redefining how businesses connect with their audiences—corporate influencers. Companies are empowering employees to share genuine stories about their workplace, creating trust and building stronger connections. For example, Deloitte recently hired a full-time corporate influencer, leading to millions of impressions on LinkedIn and showcasing the power of employee advocacy. But what does this mean for us as professionals? How can we align personal branding with our organization’s mission? Are we using our voice to amplify the values of the companies we represent? Personal branding isn’t just a tool; it’s an opportunity to make a meaningful impact for yourself and your organization. What are your thoughts on this growing trend? Are you ready to embrace it? Let’s discuss!

The Rise of Corporate Influencers Among Gen Z Move over traditional influencers Gen Z is reshaping the game as the voice of their brands. Gen Z is rewriting the rulebook on workplace culture, and one of their biggest flexes? Becoming corporate influencers. No, this isn’t about TikTok dance trends in office settings—it’s about employees using their personal brands to amplify their companies’ messages in authentic, impactful ways. Here’s why this trend is taking off: 1. Authenticity Over Ads Traditional ads are losing their appeal. Today’s audiences want real stories, genuine insights, and relatable content. Gen Z employees, with their unique perspectives and strong digital presence, are the perfect fit to humanize corporate brands. 2. Personal Brands = Corporate Growth When employees share content about their companies, it garners 8x more engagement than corporate accounts. Why? People trust people, not logos. 3. A New Kind of Influence Gen Z thrives on platforms like LinkedIn, Instagram, and even TikTok, showcasing thought leadership and workplace experiences. By doing so, they not only elevate their profiles but also act as organic brand ambassadors. How Companies Can Embrace This Trend 1. Empower Your Team: Provide resources like training and tools for employees to share company stories authentically. 2. Celebrate Personal Branding: Encourage employees to post about their achievements, collaborations, and ideas. 3. Leverage Employee Advocacy: Amplify their content through your corporate channels to extend reach. In an era where connection beats perfection, corporate influencers from Gen Z are the bridge between brands and their audiences. Companies that embrace this trend won’t just stay relevant they’ll thrive. #CorporateInfluencers #GenZ #PersonalBranding #EmployeeAdvocacy #DigitalMarketing

🚀 The Rise of Employee-Generated Content (EGC): Are You Leveraging It? Employees are your most authentic influencers! EGC is transforming the way businesses connect with their audiences, making brands more relatable and trustworthy. But are you tapping into this game-changing trend? Here’s why EGC matters: 👉 Authenticity wins: Audiences trust real employee voices over traditional ads. 👉 Stronger engagement: Content shared by employees garners 8x more engagement than company posts. 👉 Culture showcase: Give potential hires a genuine glimpse into your company. 👉 Employee empowerment: Boost morale by spotlighting their unique stories. 💡 Questions to consider: - Are you empowering your employees to become advocates for your brand? - How easy is it for your team to create and share their stories? - What tools do you have in place to streamline EGC efforts? - Our software makes it simple for businesses to create, manage, and share impactful employee-generated content. 🌟 Turn your team into your biggest brand advocates! 🌟 How are you using EGC in your strategy? Drop your thoughts below! 👇 #EmployeeAdvocacy #MarketingInnovation #EGC

🌟 "The Future of Influence is Corporate: Why Personal Branding is the Next Big Business Strategy" 🌟 In today’s fast-paced digital world, the way businesses engage with audiences is evolving and corporate influencers are leading the charge. 📌 What are corporate influencers? They’re employees who combine their personal authenticity with corporate messaging to build powerful relationships with audiences. Think of them as the bridge between brands and people, creating a human connection in a world saturated with traditional marketing. Take Deloitte’s example. They recently appointed Lara Sophie Bothur as their first full-time corporate influencer, and her results speak volumes: 📈 Over 400 million impressions globally. 👀 An average of 840,000 views per post. 🌱 A focus on “tech for good,” resonating deeply with audiences. This isn’t just a one-off success story. It’s the start of a massive shift in how businesses build trust and influence. Studies show: 👉 Content shared via personal profiles generates 3x more impressions and 5x more engagement than company pages. 👉 Audiences respond to authenticity, and employees are becoming the face of that trust. Why is this trend exploding now? 1️⃣ The rise of Gen Z & Millennials in the workforce: These digital natives value transparency and personal connection. 2️⃣ The shift toward value-driven engagement: People don’t just care about products they care about the stories, people, and values behind them. 3️⃣ Empowered employees = stronger brands: Encouraging employees to build their personal brands doesn’t just benefit them it creates ripple effects that amplify the company’s reputation. What does this mean for businesses? If you’re a leader, now’s the time to: ⚡ Invest in employee advocacy programs. ⚡ Empower your team to share their authentic voice. ⚡ Foster a culture of transparency and thought leadership. The result? A brand that feels human, relatable, and trusted qualities that today’s customers value above all else. 🎯 The Bottom Line: The future of influence isn’t about faceless corporations. It’s about people-powered brands. Corporate influencers are more than a trend they’re a strategic necessity for businesses that want to stay ahead. What’s your perspective? Are corporate influencers the next big disruptor in marketing and branding? Let’s discuss in the comments! 👇 #CorporateInfluencers #Leadership #PersonalBranding #DigitalEngagement #FutureOfWork #Innovation #EmployeeAdvocacy