Koshy Mammoottill Mathew’s Post

📢 Embracing the Era of Corporate Influencers in Branding The landscape of communication in the workplace is evolving alongside a significant trend: corporate influencers. 🌍✨ Companies like #Deloitte are setting the pace by empowering their employees to be the voice of the organisation, exemplified by individuals like Lara Sophie Bothur, a dedicated corporate influencer at Deloitte, who has garnered an impressive 400 million impressions on LinkedIn. 🎯🚀 Why is this movement gaining traction? 💡 1️⃣ Authenticity Prevails: Audiences gravitate towards real individuals rather than faceless brands, finding genuine experiences and perspectives more relatable. 2️⃣ Gen Z Impact: The emphasis on transparency and personal branding by the Gen Z cohort merges professional values with authentic storytelling. 3️⃣ Scalable Engagement: Corporate influencers forge stronger relationships with stakeholders, expanding their reach and influence. For companies, the surge of corporate influencers signifies not just a passing trend but a forward-looking strategy. By empowering employees with the necessary tools, trust, and a platform to express themselves, organizations can cultivate brand loyalty while showcasing their ethos and principles. 💡 Professional Insight: If your company endorses employee advocacy, seize the opportunity! Share your expertise, narrate your professional journey, and contribute to broader dialogues. Your voice holds significance. 🌟 How do you perceive this shift towards employee-driven branding? Is this trend apparent in your industry? Share your thoughts below! ⬇️ #CorporateInfluencers #EmployeeAdvocacy #PersonalBranding #LinkedInTrends #FutureOfWork

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐌𝐨𝐝𝐞𝐫𝐧 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 A new trend is redefining how businesses connect with their audiences—corporate influencers. Companies are empowering employees to share genuine stories about their workplace, creating trust and building stronger connections. For example, Deloitte recently hired a full-time corporate influencer, leading to millions of impressions on LinkedIn and showcasing the power of employee advocacy. But what does this mean for us as professionals? How can we align personal branding with our organization’s mission? Are we using our voice to amplify the values of the companies we represent? Personal branding isn’t just a tool; it’s an opportunity to make a meaningful impact for yourself and your organization. What are your thoughts on this growing trend? Are you ready to embrace it? Let’s discuss!

The Rise of Corporate Influencers: Bridging Personal Branding and Company Success In today’s connected world, employees are becoming the face of organizations by building their personal brands. These corporate influencers don’t just represent the company—they humanize it, creating deeper trust and engagement with audiences. Imagine an employee who regularly shares insights, tips, and experiences from their work on social media. Their authentic content inspires others, attracts talent, and promotes the company’s culture. Over time, they grow as a trusted voice while boosting the organization’s visibility. Key Takeaways: • Authenticity Matters: Personal stories connect with audiences more than formal corporate content. • Shared Growth: Employees enhance their individual profiles, and organizations benefit from greater reach. • Support Counts: Encouraging employees to share their perspectives fosters trust and engagement. Do you think personal branding is an essential part of professional growth? Share your thoughts in the comments! #personalbranding #management #corporate

The Rise of Corporate Influencers: A Game Changer for Brands In today’s evolving digital landscape, employees are becoming some of the most influential voices in brand storytelling. Enter the corporate influencer — a new breed of professional who leverages personal branding to amplify their company’s message. Unlike traditional influencers, corporate influencers operate from within organizations, blending their unique perspectives with their employer’s values. This approach fosters trust, authenticity, and engagement that no polished marketing campaign can replicate. Why It Matters: Authenticity Wins: People trust people more than logos. Corporate influencers bring a human face to brands. Enhanced Employer Branding: A strong personal brand often boosts the organization’s reputation in return. Audience Expansion: Employees expand the reach of corporate messaging, often to networks that traditional marketing can’t penetrate. Engagement Rates Soar: Employee posts on platforms like LinkedIn typically see higher engagement than official company posts. The Challenge: While many companies are embracing this trend, others stifle employees’ voices with overly restrictive social media policies, fearing reputational risks. Ironically, this approach can hinder innovation, limit brand visibility, and create a culture of distrust. When employees feel empowered to share their expertise and perspectives online, they become genuine advocates for their organizations. How to Strike the Balance: ✅ Craft social media guidelines that encourage creativity while maintaining professionalism. ✅ Build trust with employees by allowing them to own their personal brands. ✅ Celebrate employee contributions rather than suppress them. ✅ Offer training on how to align personal content with company values. Gen Z and Millennials, in particular, are leading this shift, proving that the intersection of personal and professional branding is not just a possibility — it’s the future. It’s time for companies to ask themselves: Are we amplifying or silencing our greatest brand advocates? #CorporateInfluencers #EmployeeAdvocacy #PersonalBranding #Leadership #DigitalTransformation #SocialMediaPolicy

I feel attacked ... 🤭 A trend that's gaining significant traction is the rise of corporate influencers, particularly among Gen Z professionals 🤳 The Shift: Traditional corporate communication is being complemented by authentic voices from within the organization. Employees, especially from the Gen Z cohort, are building personal brands that align with their company's mission, creating a more relatable and trustworthy image for the business. Why It Matters: Authenticity: Audiences are more likely to engage with content that feels genuine and personal. Reach: Individual posts often garner more engagement than corporate accounts. Trust: Employees as influencers can humanize a brand, building deeper connections with the audience. Real-World Example: Deloitte's initiative in Germany, Australia, and Switzerland exemplifies this trend. They've hired Lara Sophie Bothur as a full-time corporate influencer, whose LinkedIn posts have amassed 400 million impressions, significantly enhancing the company's visibility and engagement. Actionable Steps: Empower Your Team: Encourage employees to share their professional journeys and insights related to your industry. Provide Resources: Offer training on personal branding and social media best practices. Align Values: Ensure that the content shared by employees aligns with the company's mission and values. Recognize Contributions: Acknowledge and reward employees who actively contribute to the company's online presence. By embracing the rise of corporate influencers, businesses can foster a more authentic and engaging online presence, resonating with today's audiences. What do you think? Comment below...🤔 #marketing #branding #millenials #GenZ

It’s a little embarrassing, isn’t it? Your B2B brand has hundreds—maybe thousands—of employees on LinkedIn. Each one connected to decision-makers, influencers, and future customers. And yet, your company page is still doing all the heavy lifting. Celonis flipped it on its head. They turned their employees’ networks into a growth channel—without forced posts or generic corporate nonsense. The results? - More visibility, - More engagement - A brand presence that actually feels human. IF YOU WANT TO FIND OUT: How Celonis built a winning employee advocacy program that connects brand awareness to business impact What types of content inspire employees to share, build credibility, and generate meaningful engagement Tips from a LinkedIn expert on how to position employees as industry thought leaders to humanize your brand This might be the thing that changes everything for you. https://okt.to/Img4Q0

LinkedIn Trends to Watch in 2025 Remaining competitive in the professional landscape requires a keen eye on emerging trends that redefine our networking, communication, and development strategies. Here are the key trends making waves: 💡 Personal Branding: Professionals are showcasing their unique narratives and skills to distinguish themselves. 📖 Storytelling: Authentic narratives hold more sway than ever—connecting through stories, not just data. 🤝 Employee Advocacy: Teams are stepping up as the authentic voice of their organizations, amplifying messages genuinely. 🎙️ LinkedIn Audio Events: Real-time discussions are fostering interactive engagement opportunities. 👩💻 Corporate Influencers: Gen Z is spearheading genuine and relatable brand advocacy. As we navigate these trends, it prompts us to ponder: How can we evolve and innovate to make a lasting impact in our respective fields? Which trend speaks to you the most? Share your insights below! #LinkedInTips #PersonalBranding #Storytelling #EmployeeAdvocacy #DigitalNetworking #ProfessionalGrowth #2025Trends

Are corporate influencers shaping the future of employer branding? Many experts, including LinkedIn, believe they are—and for good reason. LinkedIn's #BigIdeas2025 series predicts that regular employees will become the next wave of influencers for their companies. This idea makes sense when you consider a recent survey (Edelman Trust Barometer 2024), which found that 74% of people trust individuals like themselves as much as they trust experts like scientists. Employees who share their experiences and stories about working at a company build trust with potential candidates and customers. They showcase a real, human side of the brand that’s more relatable than traditional corporate advertising. This authentic representation of company culture can attract top talent and enhance the company’s reputation. In simple terms, happy employees talking about their jobs online might be the best way to grow a brand!

🔹 The Rise of Corporate Influencers: A Game-Changer for Brands 🔹 Gone are the days when traditional corporate accounts were the only voice of a brand. Enter Corporate Influencers—employees who use their personal LinkedIn profiles to authentically share company stories, promote products, and foster trust. Why does this matter? ✅ Authenticity Wins: People trust people. When employees share genuine insights about their work and company culture, it resonates more than polished corporate posts. ✅ Wider Reach: A single employee post often garners more views and engagement than a company page. ✅ Humanized Branding: Corporate influencers put a face to the brand, making it relatable and approachable. Here’s why companies are embracing this trend: ✨ Gen Z Power: The younger workforce thrives on social media. They’re natural storytellers and bring fresh perspectives. ✨ Employee Advocacy: Empowering employees to share their experiences strengthens company culture and boosts recruitment efforts. 🚀 Pro Tip for Brands: Encourage your team to share their authentic voices. Provide resources, but let their creativity shine. After all, your people are your greatest asset—and now, your most valuable influencers. What’s your take on corporate influencers? Are you leveraging this trend? Share your thoughts! 💬 #CorporateInfluencers #EmployeeAdvocacy #BrandAuthenticity #SocialMediaStrategy #LinkedIn

The Rise of Corporate Influencers: A Gen Z Revolution in Branding Gone are the days when a corporate logo was the sole voice of a brand. Today, individual voices are louder, more authentic, and far more impactful. Enter the era of corporate influencers, where employees and professionals become the face of the company they represent. Why is this the future of branding? Authenticity Wins: People trust people. A genuine voice from within the company connects better than polished PR campaigns. Gen Z Leading the Charge: This generation values transparency and purpose-driven messaging, making them ideal for building personal brands that amplify company values. Real Engagement: Did you know employee-generated content gets 8x more engagement than posts from corporate accounts? Take the example of Lara Sophie Bothur at Deloitte, whose posts have reached 400M+ impressions! That’s the power of turning employees into influencers. What can companies do to stay ahead? 1) Invest in employee branding and training for social media. 2) Empower employees to share their authentic work-life experiences. 3) Encourage storytelling that aligns with company values while celebrating individuality. Let’s redefine how brands connect in the digital age. #CorporateInfluencers #PersonalBranding #FutureOfWork #EmployeeBranding #EmployeeAdvocacy