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I'm particularly interested in Paul Gubbins' answer to the question "is the advertising on CTV innovative enough"? I agree that features such as "shopability" will be additive to both advertiser and consumer, however, the programmatic revolution in CTV is bringing innovation via i) accessibility and ii) addressability. A lot of that innovation drives campaign efficiency, targeting, etc, which is not as obvious as a big new shiny format or a new "interactivity" for consumers. But, ss Gubbins says, "It's television advertising". I remember a Rory Sutherland interview once (i think it was him), where he talked about the missed opportunity of selling early video conferencing solutions. It was marketed as "save money on flights to see your customers, just use this video phone" - so a poor man's airline ticket, rather than a rich man's phone. CTV (particularly programmatic access to advertising) is the rich man's telephone already. There's plenty of work to do, and therefore opportunity, around programmatic CTV buying - particularly with live sports - but the innovation is already here and developing at a massive pace.

What Channel is QVC on Directv? – Best Guide 2023 https://lnkd.in/dQ55z52T #qvc #channel #directv #guide #streaming #services #qvcnetwork #networking

The #TV and #video #streaming landscape has become a lot more complex in the past few years, and it’s easy to get lost in all the acronyms. To help you navigate this space, Ross Benes, Emma Noyes, Suzy Davidkhanian and I put together this simple overview of the key segments. Next time you read about how FAST is taking share from SVOD, we've got your back.

AVOD, FAST, CTV..... what do these terms all mean? Here is a chart to help you understand what the current TV streaming landscape looks like and definitions for these terms. #digitalamarketing #ott #streamingtv #marketing

Here is something you might not know. Keep following us for more interesting facts. #facts #didyouknow #streaming #streamingplatform #broadcast #videoindustry #livestreaming #vod #contentsecurity #streamingindustry #videocrypt

How are ad buyers really thinking about CTV? Publica by IAS VP Strategy & Marketing Paul Gubbins spoke to Minai Bui from Samsung Ads to discuss. If you missed this Q&A, here is another chance to watch their discussion about the evolution of addressable TV. Watch here 🎬 https://lnkd.in/dXVJideN #CTV #AVOD #FAST #Programmatic #Streaming

For the big picture on DIRECTV's small wonder, check out the Gemini review and Gemini videos. It's been such a long time since DIRECTV has had new consumer hardware. Now that Gemini is here, I thought I would go through some of the most common questions that our support technicians are getting. Can I get a Gemini for free? This is the biggest question people ask, obviously. #4ktv #computersandinternet #directv #satellite #streaming

Have you ever searched in frustration for something, only to finally realize that it's in your hand? 😂 That's sort of like marketers looking for business drivers and realizing it's all right there in their customer data. Jake Richardson, Moloco's head of connected TV, shared a number of thoughts about the future of CTV with our friends at Beet.tv. ➡️ https://lnkd.in/d-ZMVGGM #CTV #AVOD #streaming

Have you ever searched in frustration for something, only to finally realize that it's in your hand? 😂 That's sort of like marketers looking for business drivers and realizing it's all right there in their customer data. Jake Richardson, Moloco's head of connected TV, shared a number of thoughts about the future of CTV with our friends at Beet.TV. ➡️ https://lnkd.in/eG_4RPmp #CTV #AVOD #streaming

Another day, another product update ⚡️ We've been keeping the product & dev team busy with some really useful features our customers have been requesting, such as: 🗓️ Release Schedules for VOD ⏰ VOD Event Retention Period 🔓 Privacy functionality for Schedules and VOD modules 🏎️ Better Program Catalog Speed & even more admin UI upgrades Read all about it at: https://lnkd.in/gmN53avN #productupdates #metadata #metadatamanagement #broadcasting #streaming #NEM2024 #Contentwarsaw #Contentwarsaw2024