☕ Grab a coffee and join our VP of Content Partnership Teresa Alonso López as she moderates the iconic Global Fast & Avod Roundtable discussion next week at #MIPTV! Don't miss it!
Vice President, Content Partnerships, whaleOS & rlaxx TV
🌟 Excited to announce that I'll be hosting a table at the legendary Global Fast & Avod Roundtables Discussions at #MIPTV this April 9th!
🚀 Don't miss out! Secure your spot now: https://lnkd.in/e4ZbCTcK
For more details about the event and to learn about my amazing co-hosts, check out: https://lnkd.in/emf4ryw4
Join us for a cup of coffee and bring your appetite for discussion! ☕😉
rlaxx TV#FAST#AVOD#streaming
I'm particularly interested in Paul Gubbins' answer to the question "is the advertising on CTV innovative enough"?
I agree that features such as "shopability" will be additive to both advertiser and consumer, however, the programmatic revolution in CTV is bringing innovation via i) accessibility and ii) addressability. A lot of that innovation drives campaign efficiency, targeting, etc, which is not as obvious as a big new shiny format or a new "interactivity" for consumers.
But, ss Gubbins says, "It's television advertising".
I remember a Rory Sutherland interview once (i think it was him), where he talked about the missed opportunity of selling early video conferencing solutions. It was marketed as "save money on flights to see your customers, just use this video phone" - so a poor man's airline ticket, rather than a rich man's phone. CTV (particularly programmatic access to advertising) is the rich man's telephone already. There's plenty of work to do, and therefore opportunity, around programmatic CTV buying - particularly with live sports - but the innovation is already here and developing at a massive pace.
The #TV and #video#streaming landscape has become a lot more complex in the past few years, and it’s easy to get lost in all the acronyms.
To help you navigate this space, Ross Benes, Emma Noyes, Suzy Davidkhanian and I put together this simple overview of the key segments. Next time you read about how FAST is taking share from SVOD, we've got your back.
AVOD, FAST, CTV..... what do these terms all mean?
Here is a chart to help you understand what the current TV streaming landscape looks like and definitions for these terms.
#digitalamarketing#ott#streamingtv#marketing
The #TV and #video#streaming landscape has become a lot more complex in the past few years, and it’s easy to get lost in all the acronyms.
To help you navigate this space, Ross Benes, Emma Noyes, Suzy Davidkhanian and I put together this simple overview of the key segments. Next time you read about how FAST is taking share from SVOD, we've got your back.
For the big picture on DIRECTV's small wonder, check out the Gemini review and Gemini videos.
It's been such a long time since DIRECTV has had new consumer hardware. Now that Gemini is here, I thought I would go through some of the most common questions that our support technicians are getting.
Can I get a Gemini for free?
This is the biggest question people ask, obviously.
#4ktv#computersandinternet#directv#satellite#streaming
Have you ever searched in frustration for something, only to finally realize that it's in your hand? 😂 That's sort of like marketers looking for business drivers and realizing it's all right there in their customer data. Jake Richardson, Moloco's head of connected TV, shared a number of thoughts about the future of CTV with our friends at Beet.tv.
➡️ https://lnkd.in/d-ZMVGGM#CTV#AVOD#streaming
Have you ever searched in frustration for something, only to finally realize that it's in your hand? 😂 That's sort of like marketers looking for business drivers and realizing it's all right there in their customer data. Jake Richardson, Moloco's head of connected TV, shared a number of thoughts about the future of CTV with our friends at Beet.TV.
➡️ https://lnkd.in/eG_4RPmp#CTV#AVOD#streaming
Head Global Acquisition & Sales Consultant at Global Content | Strategic Partnerships and Licensing | Business Development
4moAwesome Teresa, congrats you get to host this event! Would love to reconnect in the DM.