Robin F. David’s Post

You heard it here first: Penny Black has been a true "game changer" for Shakeup Cosmetics | B Corp™. 🔥 Together, we've transformed the beauty brand's unboxing moment, making it hyper-personalised and unforgettable (even to potential investors) – ultimately, boosting their average order value by 27%. Discover how by reading the full case study here: https://bit.ly/3AeO7Be

Originally, a California cosmetics manufacturer described themselves with "Creating quality products with first-class care"—a statement too generic, fitting any number of industries. My team and I shifted gears, crafting a unique, five-word sentence that encapsulates their ethos and process distinctly. Now, these five words don't just live on their website; they echo through sales conversations and across conferences nationwide, truly setting the brand apart. This is more than just a first sentence —it's their identity. #BrandTransformation #MessagingClarity #CosmeticsInnovation #firstSentence

The amazing Ainsley Waller and I were just talking about how much we love this campaign. For both of us, it’s so exciting to see a well-known, much-loved brand like E.L.F. BEAUTY move towards imagery and product names that set it apart from drugstore compatriots and align it with what you might see from excellent smaller brands like kimchichicbeauty or Trixie Cosmetics. What do you think, #namers and #artdirectors? How are niche beauty brands influencing the mainstream space?

Investing in the #CosmeticsIndustry offers more than just #beauty—it's a lucrative opportunity to tap into a thriving market with endless possibilities for growth. Did you know that the global cosmetics market is projected to reach over $800 billion by 2025? Innovative and successful brands like Fenty Beauty, Glossier, and Kylie Cosmetics have revolutionised the industry, showcasing the potential for bold ideas and creative marketing strategies to capture consumer attention. With increasing demand for natural, #sustainable, and #inclusive products, there's never been a better time to explore #BusinessOpportunities in this dynamic sector. Opportunities await you below ✨ https://lnkd.in/e26dzRUH #BusinessesForSale #BeatuyIndustry #InvestmentOpportunity

In this episode, immerse yourself in the story of Colorbar Cosmetics Pvt. Ltd., a brand synonymous with quality and innovation. Discover the CX strategies that have propelled the brand to new heights and how Samir K Modi's vision has cultivated a beauty brand that truly understands and caters to its customers. #MastersofCX #ETCXPlus #CXLeadership #CXStrategy #InnovationInCX #CXNetworking

Mastering the Market with Maybelline New York 's Strategies Uplift your beauty brand with insights from Maybelline, a global leader in cosmetics. Here’s how they dominate the market: Follow me for more actionable marketing strategies to boost your brand! #BeautyMarketing #InfluencerMarketing #DigitalCampaigns #ProductInnovation #SocialMediaStrategy #BrandStrategy

We’ve seen in the beauty press that E.L.F. BEAUTY are set to raise awareness and grow the brand in their first ever UK campaign. The campaign has landed and in my opinion it is truly wonderful on many levels and for many reasons; The content: 💄it’s busts the myth that consumers may have heard of the brand but not known what it stands for 💫 with humour showcasing the many facets of what beauty means to different people 💄 showcases the benefits of the brand and builds the emotional connection on how it can make users feel The execution: 💫 it’s bold, bright and moves with pace 💫 products are front and centre to showcase the brand essence 💫 it truly is a beauty add - the make up is front and centre on the cast - which, it’s important to note is truly representative of cosmetics users transcending multiple boundaries traditionally held (e.g. gender, age etc) So, that’s the mental availability on the rise, what’s next for the brand? I’m excited to see #beauty #brandbuilding #mrx #cosmetics #2023

🌟 We just released another insightful Voice of the Customer (VoC) report, this time spotlighting one of the world's most innovative beauty giants—L'Oréal 🌟 In this jam-packed report, we reveal how consumers perceive L'Oréal across its four key divisions. We've analyzed thousands of reviews for 4 iconic products from Garnier, Lancôme, Pureology, and CeraVe, uncovering valuable insights into what customers love and where there's room for improvement. 💡 Curious about how your beauty brand stacks up or looking to outpace L'Oréal's innovations? Head on over to www.wonderflow.ai to contact us for the full, free report. #CosmeticsIndustry #BeautyInsights #BeautyBrand #Makeup #Skincare #ConsumerInsights #BeautyReviews #ProductDevelopment #ProductReviews

🌟 Beauty is an investment that pays off! 💄✨ In a rapidly evolving world, the cosmetics industry has shown remarkable resilience, facing challenges with strength and determination in recent years. My philosophy, "Humanistic Cosmetics," reflects on the importance of combining outer beauty with inner well-being, positively contributing to the economy. 💰 The cosmetics industry stands as an economic pillar, generating an estimated impact of over $400 billion globally (Source: Humanistic Cosmetics by G. Negretti). Beauty is not just superficial; it actively contributes to economic growth and overall well-being. 🌍 I invite everyone to reflect on how beauty can be a driving force for positive change. Together, we can build a world where beauty is not just a luxury but a key element for global well-being. 💎✨ #BeautyThatPays #HumanisticCosmetics #GlobalEconomy #GiannantonioNegretti 💼🌟