Roblox’s Post

Warner Bros. Entertainment recently launched an innovative campaign on Roblox to promote the Beetlejuice Beetlejuice movie, successfully captivating Gen Z and driving moviegoers to theaters. The multi-faceted approach included:    💥 An immersive branded experience    💥 A first-of-its-kind virtual Fandango box office    💥 Strategic integrations with popular Roblox experiences Full case study here: https://lnkd.in/eYBhJxiT

We're excited to announce our global partnership with WPP, a leader in creative transformation, unveiled today during #AWNEWYORK24. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel. Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program. "This alliance will enable brands to harness our platform's unique capabilities and connect with our incredible community, driving forward new standards in immersive media and delivering exceptional experiences for a diverse and engaged audience." - Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox. Here's an overview of the work that WPP and devs like Dubit, Century Games, Gamefam and SuperAwesome have already created together on Roblox.

Last week at RDC, we rolled out our vision for generative creation through a 3D foundational model. Powering AI for an always-on, immersive 3D global platform used by millions of people requires a massive amount of computational power. Here are the steps we’re taking to build a cloud infrastructure that can support ML inference at the massive scale we’ll require. https://lnkd.in/gYN_rQa8

New ways for users to communicate, connect, and play. New ways for creators to build, grow, and earn. Here are all the major announcements from #RDC24. https://lnkd.in/eyUEHbYe

We are thrilled to announce the launch of The Brands Experience, an immersive journey designed to help brands discover what’s possible on Roblox. Developed in collaboration with Sawhorse Productions, The Brands Experience brings the magic of Roblox to life, showcasing the platform's unique capabilities, and potential. Check it out today: https://lnkd.in/gzkDgyWr

Roblox helps creators with engaging and career-supporting experiences both online and off. Our new Economic Impact and Social Benefit Study highlights a few of these success stories and offers insights into the current size and scale of our creator community. From 2017 to 2023, Roblox developers generated an estimated $1.2 billion total GDP, created the equivalent of 17,840 jobs, and contributed $324 million in tax revenue to the US economy! Read more about our new report here:  https://lnkd.in/gEHDCR9m

Earlier this year we opened up Marketplace so new and existing creators can grow a business on Roblox. Since then, we’ve seen our creator community grow, more avatar items for users, and creator earnings reach new heights. Learn more in today's blog. https://lnkd.in/g8pGzv8J

The upcoming release of Beetlejuice Beetlejuice has landed on Roblox with [Beetlejuice] Escape the Afterlife. This experience is a first to our platform, giving eligible users the opportunity to purchase movie tickets through an integrated virtual Fandango box office. In Stephanie Latham's (VP of Global Brand Partnerships) words: “As we continue to test commerce, offering an opportunity to purchase tickets within the movie-inspired immersive environment is a way to explore a new consumer category and further engage users who are looking to purchase different types of goods they can enjoy off of Roblox. This is just the beginning as our vision is to enable brands and creators to turn their brand affinity and consumer engagement on Roblox into a seamless shopping experience for their new and existing audiences.” https://lnkd.in/gbTd4B_y

This morning, we announced our Q2 2024 financial results. Check out our full earnings report, including our Letter to Shareholders: https://t.co/vjtvoPIXv6