WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
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Consistency can sink a brand, instead anchor with a 'fix and flex' approach. Scott Lambert, Creative Director in our New York studio shares his perspective on the classic trap of rebranding. Read it on Creative Bloq here: https://lnkd.in/edjqP-id #Branding #BrandStrategy #VisualIdentity #WPP
"The first principle is not, ‘Can we do this?’, but, ‘Should we do this?’ and, ‘Does it feel right?’" WPP's Vicky Brown, via Vogue Business, reminds us that ethical considerations must be paramount when developing AI protocols, rather than simply chasing tech trends👇 #AI #Ethics #ResponsibleAI
“It gives more time to humans to think more creatively, and it also boosts this creativity, because then you have the right tools to ideate, to storyboard” – L'Oréal’s Laetitia Raoust on AI’s potential to unlock greater levels of human creativity. Explore other key takeaways from our recent responsible AI discussion: bit.ly/4e5zVZl
“There is so much potential for companies to take advantage of the billions of dollars being invested globally.” Mark Read discusses with Fortune how Europe's traditionally tech-averse Fortune 500 should leverage #AI more aggressively. 👉 https://ow.ly/7IJ750TRLPs
We’ve had an incredible week in Singapore with WPP‘s Chief People Officer, Lindsay Pattison and Chief Talent & Inclusion Officer, LJ Louis. Lindsay and LJ took part in an inspiring townhall where we explored how our teams can supercharge their skills with AI and we unveiled the location of our new Singapore campus (more details to come — watch this space!). Lindsay was also joined by GroupM‘s Chief People Officer, Marie-Claire Barker, for a fireside chat delving into how our people strategy is driving new business wins and growth.
WPP's US President Michael Houston sits down with Steve Barrett on #CampaignChemistry to discuss the recent Team Starbucks creative win in the US, the inner workings of the role of Country President at WPP and what industry trends we can expect in Q4. Listen now on Campaign US 👉 https://ow.ly/Ljwp50TSukb
Over 40 senior female leaders from WPP gathered in Singapore for #WalkTheTalk, discussing leadership and development. Global Chief People Officer Lindsay Pattison moderated a fireside chat with Meta's Cindy Tan and GroupM's Anita Munro, covering topics like overcoming self-doubt, mentorship and bold leadership. Walk The Talk highlights WPP’s commitment to empowering women leaders and fostering growth. #WomenInLeadership #LeadershipDevelopment #DiversityAndInclusion Photographer: Palita Mak-Drury
“This isn’t the Wild West where people are just trying things out and having a go” – Rankin Carroll reveals how Mars is prioritising the safe and ethical adoption of AI in marketing. Discover further insights from Rankin and our other roundtable participants here: bit.ly/3Yi5NEb #AI #Marketing #CustomerTrust #DataPrivacy #BrandLeadership
Artificial intelligence helps WPP secure Amazon contract👇 Read more about our Third Quarter Trading Update 👉https://ow.ly/bgI550TSowV #WPP #AI #Amazon #Innovation
WPP's CEO Mark Read talks to the Financial Times about momentum behind the company with recent success in gaining and retaining clients 👇