Rockway Exhibits + Events’ Post

Most event marketers don’t use data to its full potential. They’re stuck in reactive mode—trying to hit ROI targets without a clear roadmap. But when you use data the right way, everything changes. This Wednesday, January 29 at 12 PM ET, Matt Kleinrock, Jon Wolff, and Joe Federbush will show you how to align your stakeholders with data-backed strategies, turn metrics into decisions that drive real ROI, and get more impact from your event spend—no matter your budget. Stop guessing. Start optimizing. 🔗: https://lnkd.in/eHwkW97k #EventMarketing #Events #Tradeshows #Podcast #Webinar #EventProfs #EventStrategy #Data #ROI #EventBudget

As we wrap up for Christmas, we decided to host an internal discussion - something we haven’t done before on At C-level podcast. We talked about the nuanced approaches when working with clients from both a content and marketing perspective. Underpinning the discussion was the development of client demands and how we’re going to be required to accommodate the changing needs of the market to move with the times, ensuring we meet the needs of those we value most. In this clip, we reflected on the most significant developments or milestones of the tech landscape this year, with James Hardy outlining that one of the biggest takeaways in his opinion being a brand-oriented approach. He highlights that this has sparked the need for more intricate data points being layered over the targeting of brand work. On the content side of things, we’re finding clients want to be able to measure the impact and overall benefit of working together, with ROI top of mind. We talk about the value of content and the key areas of focus moving forward. #AtCLevelPodcast #Podcast #InternalDiscussion #ROI #LynchpinMedia

🎙️ New episode alert! 🎙️ How can listening to your consumers drive exponential growth? In this episode of The Elusive Consumer, our Americas CEO Ellie Tehrani sits down with Monica Aguilo, the force behind Consumer Insights and Strategy at MANSCAPED, to reveal how consumer feedback shapes product innovation and fuels authentic brand relationships. Monica shares everything from surprising insights to data-driven strategies that have kept Manscaped ahead of the curve. Catch the full conversation here: https://lnkd.in/gkyfRgNq #ConsumerInsights #DataDrivenGrowth #Podcast

Thanks to Adverity for having me on The Undiscovered Metric podcast to discuss how to effectively measure and optimize B2B Marketing in 2024 and beyond. We covered how to guide toward a "north star" goal that moves your business forward (e.g. revenue) and analyze other meaningful measures along the way (e.g. changes in top of mind awareness) so Marketing has the most complete, accurate, and helpful picture from which to understand and improve results. We also covered specific tools, like Adverity's LinkedIn Revenue Attribution Report connector, that are purpose-built to measure business outcomes influenced by your LinkedIn Marketing. -Check out the podcast here: https://lnkd.in/eY4nZses -And Adverity's Revenue Attribution Report connector here: https://lnkd.in/dgJreihn

Are you struggling to measure the true impact of your trade show efforts? Think beyond immediate ROI. At trade shows, we see new pipelines forming, deal stage acceleration, and even old customers making a comeback. By identifying what’s happening at each event, we can track and maximize every opportunity for growth. Discover a new way to gauge success at your next trade show. Listen to Episode 88: "How to Create and Measure Pipeline Impact at Your Trade Shows." 🎧: https://lnkd.in/ejkJ5_jm #EventMarketing #Events #Tradeshows #TradeShowSuccess #EventMarketingRedefined #Podcast #B2BMarketing #EventProfs

Revolutionize how you think about reaching customers! 🤝 We're sitting down with Andy Buyting, Founder and CEO of Tulip Media Group to break down the myths of traditional sales and marketing. Imagine doubling your sales without a sales team and embracing a radical new approach to connecting with your audience. 🤯 Find out how by listening 🎧 to our latest episode now: https://zurl.co/tNt7z #LawofRelevancy #podcast #marketing #sales

Did you know that only 6% of event professionals believe they're properly converting trade show leads? 😮 Cvent’s recent #podcast digs into this challenge and uncovers ways to improve your trade show performance. 💪 Whether you’re an event newbie or a seasoned pro, you’ll find actionable insights to help you maximise the impact of your trade show participation! Check it out! 💥 https://okt.to/FsxdSD

Don't miss out on this invaluable discussion that could revolutionize the way you leverage data for business success with @Cray Sparrow Hit play and let's unlock the dollars hidden within your data https://lnkd.in/eicEJysK #DataMonetization #BusinessInsights #PodcastDiscovery #DataDrivenDecisions #RevenueGrowth #DataAnalytics #ProfitableVentures #BusinessStrategy #DataScience #EntrepreneurialSuccess #MaximizeYourData #DataStrategy #MonetizationModels #businessowner #ceo #podcast

Winning team buy-in starts with team alignment! Understand both sides of the conversation; from the marketing side AND the sales side. You’ll soon figure out the potholes and discover new objectives and ideas. For more alignment chat, check out the conversation here 👉 https://bit.ly/3vtCUKX  #alignment #marketing #sales #podcast

🔥 Curious about the secrets behind scaling a portfolio like a pro? In the latest episode of RevLabs, David Veirs, Solutions Consultant at PriceLabs, reveals how he went from managing six properties to mastering data-driven revenue management across multiple markets! 📈🏘️ 🎙️ Hosted by Thibault Masson, this episode is a goldmine for anyone looking to uncover hidden market opportunities and optimize performance across the board. ⚡💡 Ready to dive in? This one's packed with insights you can act on today. Don’t miss out! 🎧 Listen now - https://lnkd.in/g2NwX_sR #RevLabs #PodCast #Portfolio #RevenueSolution #RevenueManagement #PriceLabsforEveryone