Roger Sho Gehrmann’s Post

The worlds of professional audio visual #proav and media and entertainment have definitively overlapped, at least in technology terms, in a message underlined at #ise2024. The overlap is being called ‘AV Broadcast’ and it is growing twice as fast as traditional media tech (at 2.9% CAGR versus 1.8% between now and 2027), according to research released at the show in a telling collaboration with IABM https://lnkd.in/eHVNkmkG #avtweeps #ibc365 #avbroadcast #ISE2024 #ISE20Years Integrated Systems Europe (ISE)

Looks like I'm ahead of the game. Had the idea in 2021. Implemented idea in 2023. Last year, I recommended this very thing to a client and they implemented it! After trying to work with 3 different streaming partners and having to pull teeth for meaningful data and conversation, I HAD ENOUGH! If streaming providers don't want to work with entities on fair deals and/or don't want to divulge their super secret data sets, just stop worrying about them! Advantages of having your own streaming... 1. Creating your stream the way you want your audience to view it. 2. Full access to ALL of the data. 3. More opportunities for exposure to a new audience. 4. Sponsors have rights to the content without a bunch of extra legal red tape. 5. Not limited to TV factors that limit your athletes ability to showcase their true personality. 6. Can better relate to fans because the content is genuine and not "made for tv". 7. Pricing control from free99 to whatever the market will allow. 8. Deeper audience connection and insights. What advantages am I missing to rights holders owning their live digital?

I've noticed an interesting trend speaking to some sports rights-holders recently. The increase in rights-holders seeing the benefit of owning production vs giving over control to a third party. Of course, this is mainly applicable to rights-holders below the most premium of sporting products, where competition for paid for air time is high. The benefits to me are clear: 1) Democratisation of tools meaning production can now be managed at event and remotely at a fraction of the cost previously 2) Push fan engagement and commercial boundaries by owning the experience and having full control of the editorial narrative and with more agility 3) Data control - something that has always been a pain point of rights-holders when working with broadcasters We’ve seen so many examples over the years of sports passing over live rights for free, simply as a trade off for sponsor reach, but I feel the tides are turning amongst the smartest operators. #sportsbiz #broadcast #sportscontent

This is probably the closest I’ll ever be to becoming a sportscaster. This conversation with long-time sports radio host Ari Temkin (Dallas Cowboys, Big 12 Conference) was a blast. We discussed the changing game of sports and media, and here were the top takeaways: ♦️ Live sports power: The enduring influence of live sports in an on-demand world. ♦️ Nonlinear investments from companies like Amazon: How tech giants are shaking up traditional broadcasting with massive media deals. ♦️ The future of media consumption: What AI, streaming, and subscriptions mean for the fan experience. See the highlights below and listen now on your favorite platform🎧: - Substack: https://lnkd.in/exWd_GYD - Spotify: https://lnkd.in/eaiWRmKa - Apple: https://lnkd.in/eYjfGTyw - Youtube: https://lnkd.in/eK3RCWDM - MarketScale: https://lnkd.in/eK3RCWDM

It’s here! Introducing the Playback Pioneers 2024 Report: Celebrating the Innovators defining tomorrow’s playback experience Now more than ever, it’s an exciting time to be part of the video industry. From major advancements in AI and new alliances to emerging trends that are transforming how we consume content, there’s a lot to celebrate. With the RDK Summit and IBC in Amsterdam just around the corner, we thought now was the perfect moment to kick off our look at the people, companies, and communities making waves in the space. Every day, we talk to those who are leading the charge—those pushing the boundaries of innovation - and this report is a reflection of those conversations. It’s a snapshot of the standout individuals and organizations driving change in the playback experience. As the Head of RDK at 5V Video, it’s great to see them featured as an industry facilitator. I want to shout out some of the businesses and people using RDK: Consult Red – Consistently delivering innovative solutions for smart TVs, set-top boxes and digital platforms Vantiva – Leading the charge in immersive video technologies and more Comcast – Setting new standards and advancements in 4K and HDR content delivery I could go on but there’s too much talent to list here! And honestly, this is just the beginning. We know there are even more innovators who should be out there, and we’ll keep shining a light on them in future editions and our Women Behind The Screen initiative. #weare5video #playbackpioneers2024

In an acryomymn filled world, the newest proposed sports-feuled streamer really takes the biscuit: Spulu: Fox, Warner Bros. Discovery and Disney’s New Sports Streamer. For those sports enthusiasts who still haven’t ‘cut the cord’ to their linear cable provider, Spulu will tip the balance. Or will it? There are many issues ahead for this newly - forged ( and by some calculations not fully thought through) addition to the streaming landscape. First of all it won’t have all the games. So sports enthusiasts could be disappointed. And then there’s navigating the complex rights landscape for sports. I d’orsee lots of ‘discussion’ with leagues. And that’s before the cable guys throw a wobbly. Streaming wars continuing for sure. Maybe we should call in the newest AI Sora to help?

Check out the Playback Pioneers report here! In an ever changing world in the video space, it's great to see who has made significant impact, as can be seen in this post! Check it out here!

💭We came across this insightful presentation by Caretta Research on the state of live sport, and it’s a good read. The landscape is shifting dramatically, and traditional models are being challenged. Audiences are spending less time on traditional channels, and new platforms aren't yet matching the revenue streams of the past. This reality urges media companies to adapt swiftly to survive and thrive. At Knox Media Hub, we’ve been contemplating these shifts and how our platform can serve as a solution. We are proud to affirm that our agility and flexibility make us an excellent partner for this transition. Without significant financial burdens, our technology allows for seamless migration across different technologies, formats, and distribution channels. 👌 “Meetings younger audiences where they’re requires significan reformatting and repacking of sports content.” We’re already addressing this needs: Knox Media Hub stands out as a versatile tool supporting all distribution workflows, ensuring you can reach your audience wherever they are. 💡In these changing times, adaptability is key, and we are here to help you navigate the evolving landscape of live sports broadcasting. #LiveSports #MediaInnovation #KnoxMediaHub #Broadcasting #Technology #AudienceEngagement

⏯️⬇️ Introducing Playback Pioneers 2024: our celebration of the people, companies and communities defining tomorrow's playback experiences! It’s an exciting time to be part of the video industry. From major advancements in AI and new alliances, to emerging trends that are transforming how we consume content - there’s a lot going on. With IBC - International Broadcasting Convention just around the corner, we thought now was the perfect moment to kick off our look into the people, companies, and communities making waves in this space. Every day, we talk to those who are leading and pushing forward innovation - and this report is a reflection of those conversations. It’s a snapshot of (just some of) the standout individuals and organisations driving change in the playback experience. The Playback Pioneers 2024 Report is now available for download. Grab your FREE copy: https://lnkd.in/eAcjVcpz We've broken the report down into three sections: 👉The Playback Facilitators - the standards, communities and technologies driving progress 👉The Playback Pioneers - the companies and leaders defining video experiences 👉The Industry Influencers - the people driving meaningful conversation and who influence opinion in the industry ...And honestly, this is just the beginning. We know there are even more out there who we should be highlighting, and we’re committed to keep shining a light on them in future editions and with our Women Behind The Screen initiative. Meet the facilitators 🤝 RDK / HESP Alliance / MPAI / XR Sports Alliance (Accedo.tv HBS Qualcomm) / SVTA / CTA-Wave / Greening of Streaming / 5G Broadcast Collective / The Bristol Media and Entertainment Mixer / Rise /Faultline / Omdia Thanks to 5V Media | Certified B Corp™ Joshua SEELEY Jack BAKER Jemima HOOK Connor DUNCAN-RATTRAY Owen Tilley Tom WHITE Steph PARSONS Isaac KNIGHT Jake GILBERT Georgia HARRIS #playbackpioneers2024 #playback #videotechnology #streaming #ott #content #vod #connectedtv #weare5vvideo