MassiveMusic

From vibrations to emotions—here’s how we shape reality with sound. Last week at The Gathering Summit, set against the awe-inspiring backdrop of the Canadian Rockies, our team took to the stage to explore the transformative power of sound. At "The Sonic Boom: How Sound Shapes Reality," Rah Bhatt and Roger Sho Gehrmann shared how brands can harness the primal force of sound to connect deeply with audiences. Meanwhile, in "Demystifying Sonic Layers," Brian Scherman and Justine Ryan guided attendees through the intricate layers of sonic branding, revealing how each sound builds a brand’s unique identity. A huge thank you to The Gathering Summit for bringing together these forward-thinking discussions and for making it a truly impactful event.

Missed our panel at the Amsterdam Dance Event last week? No worries – we’ve got you covered. Check out our must-read blog review by Becky Wixon, Head of Talent at Songtradr. Packed with insightful statistics on the state of the music industry, creative strategies to promote your music and ways to engage your superfans, it also includes the top three tips from our brilliant panellists. Here's to alternative revenue streams and adopting an entrepreneurial mindset to navigate the evolving music industry, featuring wisdom nuggets from Anjali Nazarenko, Aly Gillani, Myradh Cormican and Scuba. Happy reading: https://lnkd.in/efNBTTbK

Did you know that brands that nail their music choices are 30% more likely to boost brand preference, loyalty and sales? Our very own Aifric Lennon, Global Director of Research Strategy at MassiveMusic, just stepped off the stage at the Global Marketing Summit & Exhibition in Istanbul, where she shared how to leverage the power of sound to drive brand growth and create impactful experiences. A few takeaways for those who missed it: • Sound is power – it shapes perception, changes behaviour and boosts memorability. Yet, so many brands overlook it. Don’t be one of them, ok? • Embrace a strategic, comprehensive approach to your brand’s sound. Thoughtful music choices lead to stronger results and sustainable growth. • Don’t treat music as an afterthought – unlock its potential and you'll enhance your customers’ experience and wellbeing too. Spreading the message about the transformative power of music worldwide? Mission accomplished. At least for today.

How do you combine heritage and innovation through the power of sound? At MassiveMusic #Dubai, we took on that challenge by crafting a bespoke sonic identity for BSF. Inspired by Banque Saudi Fransi’s new visual identity, we merged the timeless melodies of the oud (one of the oldest instruments in the world) with cutting-edge electronic elements, reflecting the bank’s transformation into the digital age. This sonic identity resonates across every brand touchpoint – from micro-sounds in their UX/UI to a live orchestra debuting the DNA track in Diriyah. Want to hear more? Watch the case film for the full story:  https://lnkd.in/eqUy2uV9

We all have the capacity to change a life, and that’s what ALIMA’s #OdeToStrangers campaign is all about – helping mothers in Sub-Saharan Africa through life-saving maternal health programs. At MassiveMusic, we were honoured to create the music and sound design that brings the stories in this campaign to life. Each story in the series is a reminder that a stranger’s kindness can have a ripple effect, helping mothers and their children thrive. The message is simple but powerful: you don’t need to be there to be there. You can be a stranger who cares. Listen to one of the stories below and check odetostrangers.alima.ngo to learn more about how you can make an impact. 

The past few weeks have been filled with events all over the world – from hands-on workshops to thought-provoking panels. Some of the highlights include ⇩ • A sunny Brandweek in #Phoenix, featuring a panel with Zambezi's Gavin Lester and Songtradr's Bryan Biniak exploring how brands can leverage music for high-impact performance marketing • An interactive session at Clio Entertainment Cocktails & Conversations in #LosAngeles by Justine Ryan and Brian Scherman on the intersection of sound and the entertainment industry • Partnering with the AMP program at #Vancouver International Film Festival with a panel by Maggie Phillips and Eric David Johnson discussing the future of music supervision • A ‘Balance the Mix’ session at Advertising Week New York featuring Becky Wixon, Lauren Nagel (she/her), Alexandra Allen and TT the Artist • A session at Clio Creative Summit in #NewYork, where attendees had a behind the scenes look at the sonic branding process featuring Roger Sho Gehrmann and Eric David Johnson • An in-depth workshop at MassiveMusic #Berlin, aimed at empowering underrepresented music producers to address the gender imbalance in the industry, covering a range of topics, from composition techniques and understanding client needs, to navigating the creative process based on real-world examples from our previous campaigns • A jam-packed panel at Amsterdam Dance Event that explored alternative revenues beyond streaming, featuring Becky Wixon, Anjali Nazarenko, Myradh Cormican, Aly Gillani and DJ and Producer Scuba.

Did you know that 41% of consumers consider music essential to brand communication? And brands that get it right can boost sales by up to 30%? In this exclusive thought piece for Campaign Middle East, Pierre Carnet, Managing Director at MassiveMusic #Dubai, highlights the MENA music industry's untapped potential and shares how brands can unlock growth by tapping into the region's thriving music scene. Is your brand harnessing the transformative power of music? Read Pierre's words and discover how to become an active player in culture ⇩

Ever wondered how a sound can unite a global community? Together with the Wikimedia Foundation, the nonprofit behind Wikipedia, we launched a first-of-its-kind global contest to create a sonic logo that captured the brand’s mission, spirit and community base. 3.235 global entries, 2.095 participants, 135 countries later, and there it is: ‘The Sound of All Human Knowledge’, voted on by the global Wikimedia community. Crafted by Thaddeus Osborne, the sound blends book page turns, keyboard clicks and a synthesiser chime, symbolising the transition from traditional knowledge to digital platforms. Want to know more about the project? Listen to the 5-note Wikimedia motif here: https://lnkd.in/eXY45U67 PS. We’ve been nominated for The Lovie Awards, and we’re counting on you to help Wikimedia win. Vote here: https://lnkd.in/eGpJZ8R2

Not every sonic logo is a hit with consumers. As Instagram recently discovered, creating the right sound to define your brand can be challenging. Introduced last month, their kick drum-driven, punctuated sonic logo led to mixed reactions, with some users associating it with error or fault tones. Let our very own Brian Scherman, Head of Creative Production at Songtradr, tell you what the media company (and other brands) can take away from their sonic experience. In his latest piece on Creative Bloq, he explores how Instagram’s strong intentions could have been carried out from a sound design perspective, offering several valuable insights. Read all about it here ⤵

Are you an artist looking to diversify your income and enhance your creative freedom? Join us at #ADE, the largest electronic and dance music festival in the world, for an insightful panel discussion uncovering hidden revenue opportunities through sonic branding, licensing, bespoke composition, as well as unconventional approaches to merchandising and digital experiences that engage fans. With insights from professionals who have helped elevate artists like Chase & Status and forged successful partnerships with iconic brands such as Heineken, you’ll learn how alternative revenue streams can lead to brand-building opportunities and a more sustainable career. Hosted by Becky Wixon, Head of Talent at Songtradr, featuring: - Anjali Nazarenko, Brand Activation Consultant at MassiveMusic - Aly Gillani, European Label Representative Bandcamp - Myradh Cormican, Head of Strategic Partnerships & Digital at Frame Artists - Scuba, DJ and Producer Buy your ticket here: https://lnkd.in/eJjVsES4