Why would you increase the sustainability of your hotel? Is it image/marketing, financially driven or is it the intrinsic believe in doing good?
Fact is that the market of sustainable hotels and sustainable travel is growing, with more and more guests taking sustainability into account when choosing their destionation and travel plans.
Thinking about increasing the sustainability of your hotel, it's a combination of the three, where intrinsic believe in doing good should be the main driver, the financial driver should make sense (and it does), and the image you're creating should be fully marketed, as this is an industry with still has a lot of low hanging fruit and major opportunities.
#sustainablehotels #hotels #sustianability #sohip #doinggood
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My name is Seb Jager
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