The 2023 State of Earned Media Report by the Public Relations Global Network revealed that it has become significantly more challenging in recent years for even well-known, industry-leading brands to generate earned media placements. The report provides an in-depth analysis of the current state of earned media on a national scale and offers several strategic recommendations for brands that want to share their stories more effectively in the year ahead. Learn more: https://bit.ly/47Ir4K5
Roopco’s Post
More Relevant Posts
-
Per this global survey of PR pros conducted by Public Relations Global Network, securing earned media coverage is getting more difficult than ever. But there is hope! Read this blog post from our content director Katie Casciato for insights to land that big story. #earnedmedia #mediarelations #PR
The 2023 State of Earned Media Report by the Public Relations Global Network revealed that it has become significantly more challenging in recent years for even well-known, industry-leading brands to generate earned media placements. The report provides an in-depth analysis of the current state of earned media on a national scale and offers several strategic recommendations for brands that want to share their stories more effectively in the year ahead. Learn more: https://bit.ly/47Ir4K5
-
-
Joanna Earle, our avid runner and Head of Digital PR and Content, is here to share her top tips for maximising the impact of your digital PR campaigns🏃🏻♀️ Here’s her first tip... Understand your target audience's preferences, behaviours, and interests to tailor your digital PR efforts effectively! If there’s something specific you’d like to learn about, please let us know in the comments below👇
-
Shrinking newsrooms and limited bandwidths among reporters as a result of ever-diminishing media revenue were cited as key factors contributing to an increasingly difficult media landscape where even well-known brands are struggling to land media coverage, according to our 2023 State of Earned Media Report conducted by the Public Relations Global Network. Find out how your business can overcome this: https://bit.ly/47Ir4K5
-
What happened in the world of PR and communications throughout February? Let’s take a look👇: 🏢 It’s back to the office according to Virgin Media O2 Business’ Annual Movers Index. 📊 Dive into We Are Social and Meltwater's Digital Global Overview Report ⏰ Why time is of the essence when it comes to social media 💪 The power of digital PR 🥇 User-generated content is here to stay and why you should utilise it Read what’s got us talking in The Spark: https://lnkd.in/eRSRfbPc #TheSpark #IndustryInsights #B2BPR #CommunicationsAgency
-
-
This video could have been a half-hour. 😅 Throughout my career, I've had the opportunity (and challenge) of navigating media relations from both sides of the coin. As I said in the video, media relations is not an exact science. Still, some best practices can help increase your chances of earning coveted media coverage. Also, other ways exist to get your story and message out there without it. 👀 I'm excited to dig into all of that in this new series! 🤘 #MediaRelations #Press #MediaIndustry
Are you looking to secure earned media coverage for your business in 2024? 📰 Well, it's more challenging than it was. In this new series, our senior account manager, Cherise Letson, will discuss the current media landscape and how you can increase your chance of success in securing earned media coverage. Make sure to follow us and stay tuned for Part 2! 🤘👀 #MediaRelations #MediaCoverage #Media #Press
-
Is traditional media still relevant in the digital age? How do you secure positive, impactful media coverage? Learn how to blend traditional and digital media for maximum impact in our Digital PR Strategy workshop. Register now and stay ahead in your PR strategy! https://lnkd.in/eVsfN-n2 #DigitalPR #MediaStrategy
-
-
Navigating the Digital PR Landscape: In the age of digital media, PR strategies have evolved. From social media engagement to online reputation management, let's discover how navigating the digital landscape is crucial for PR professionals. Let's stay ahead of the curve! #DigitalPR #MediaEvolution #PRStrategies #PublicRelations
-
News coverage fuels social media; but increasingly, social media fuels the news [survey]. PRWeek and Notified (sponsor) polled 155 PR professionals and found 50% say consumers trust social media the most – and by a wide margin. The traditional news media followed with 39%, trailed by business (10%) and government (1%). While things have been moving in this direction for a while, it’s still a remarkable change. PR professionals are doing the same work, but the context, or environment in which we work is shifting. https://lnkd.in/evrCuy3U
-
-
Track media mentions, engagement, and sentiment. Use this data to refine your strategy and demonstrate the value of your media relations work to stakeholders. #MediaRelations #PRMetrics #SuccessTracking #DataDrivenPR #MediaCoverage
-
-
Strategic PR & Communications Specialist | Crafting Compelling Narratives, Enhancing Brand Reputation & Driving Audience Engagement | Expertise in Media Relations & Crisis Management
Are you ready to elevate your media relations game? Here are 10 powerful ways to supercharge your approach: 1. Monitor and Manage Your Reputation. 2. Leverage Social Media Platforms. 3. Be Responsive and Accessible. 4. Craft a Compelling Narrative. 5. Build Genuine Relationships. 6. Stay Informed and Relevant. 7. Provide Valuable Content. 8. Personalize Your Pitches. 9. Measure and Optimize. 10. Host Engaging Events. What are your go-to media relations strategies? #MediaRelations #PRStrategies #SuccessInMedia
-
