Q&A with James Nelson, Creative Director for Rosie Lee Creative, pt3 How do you define Rosie Lee and its work? To the layperson I would say we do graphic and spatial design as it’s fairly easy to picture even if it's a massive undersell. If talking to someone who understands the field, I’d say we create brand experiences in whatever form is needed. What makes RLC different to other agencies? The spectrum of experience in both the people and projects is quite broad, which means we tackle problems with an open mind when envisioning the outcome of a project. We’re not locked to a particular discipline or medium being the answer to a problem. We also prioritise envisioning the experience for the intended audience. What are they interested in? What will engage them? Will they understand what we’re trying to communicate? Advice for people starting out in creative industries? Be open-minded. Don’t listen to people who are closed-minded.
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James Nelson, our CD, took a trip to Big Art NK recently. Each year, BIG ART takes over a different space and invites artists to create large-scale site-specific pieces, the art interacting with the environment. This year the show took place in an unfinished concrete office block in the West of #Amsterdam. These are James’ highlights. You can read more about BIG ART here: https://lnkd.in/eNZDxuxQ
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Since 2020, we have partnered with The Online Gallery to design and develop every edition of their Magazine. From conceptualising layouts to creating bold covers, we've worked closely with Creative Director Ché Morales to ensure each edition is visually captivating and thematically cohesive. Our design approach amplifies the voices of emerging and established artists and consistently produces visually striking editions. Typography plays a crucial role in the magazine as an integral part of the storytelling process, serving as the visual voice that shapes how readers perceive and engage with content. We carefully select typefaces to evoke specific emotions, set the tone and reflect the personality of each featured artist or theme. Throughout our journey, our partnership with Ché Morales and Meredith Kimenyi Shepard, PhD, Editorial Director of the magazine, has been pivotal. Their editorial vision and our design expertise have consistently fused to produce editions that have a powerful synergy between the message and design. The Online Gallery Magazine has become a renowned platform in the art world. Each edition stands as a unique piece of art, and is a testament to the synergy between our design work and the editorial vision of The Online Gallery. As a creative agency we pride ourselves on being committed to pushing the boundaries of design to elevate artistic voices, and this ongoing relationship has allowed us to do exactly that year on year. To see more detail about this body of work, please take a look at our website. https://lnkd.in/eauXDnZj
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We’re excited to be able to showcase our design work on the latest edition of The Online Gallery - with Tyrell Winston as the cover artist. Known for turning overlooked everyday objects into powerful art, Tyrell brings a fresh perspective to the themes of nostalgia, history and memory. A contemporary artist best known for his work with found objects, for example deflated basketballs or cigarette butts which he then curates into artistic installations. Amplifying themes of memory, nostalgia and urban culture he explores the relationship between objects and the stories they carry. For the eleventh edition of The Online Gallery Magazine, we collaborated with the team to shine a spotlight on Detroit's dynamic art scene. Teaming up with the influential Library Street Collective, we co-curated an edition that highlights emerging talent and celebrates the city's rich artistic heritage. This issue features key figures such as Jason REVOK, Charles McGee, and local artists Allison Glenn, Tiff Massey, and Lakela Brown, all contributing to the narrative of Detroit’s evolving cultural landscape. Our approach to Edition 11 was deeply inspired by the unique voices and perspectives of the featured artists. Working closely with Ché Morales the magazine’s Creative Director and Meredith Kimenyi Shepard, PhD, Editorial Director, we ensured that the design reflected the personal and artistic journeys of contributors. Printed by The Logical Choice Group. Please head to our website to see our full body of work designing The Online Gallery and look out for a retrospective that will be shared soon. https://lnkd.in/emZJ6mCN
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