Become one of the first 50 members of the Rosie's Directory and connect within our growing ecosystem for 18 months, free. ⭐ Our first 50 will get preferred rates in perpetuity. What does it mean to be one of our first 50 directory members? ▶ A directory listing on RosiesRoadshow.com website and social media announcement on LinkedIn ▶ You and your business will be positioned as a leader in the Rosie's Roadshow ecosystem. ▶ You will be invited to submit content to be included in Rosie’s Marketing strategy. ▶ You will get the first invitations (and discounts) to attend our B2B Masterminds, Receptions, and training. ...and maybe some other surprises too! 😉 APPLY NOW: https://lnkd.in/e3tnEZ3M
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Are you ready to elevate your B2B award entries from great to exceptional? 🚀 Join us for an exclusive session designed to demystify the art of crafting winning B2B award submissions. Get the insider scoop on how to stand out in prestigious awards like the IPA, Cannes, ANA, and WARC. Who should attend? 👉 Agencies and clients gearing up for award season in the next two months. Why this session? ✨ We will unveil invaluable best practices and insights on: - Delving into the mindset of an award judge - Mastering the balance between strategy and tactics - Crafting compelling stories with solid structure - Demonstrating undeniable measurement and proof - Cultivating an effectiveness culture: Why entering matters Link to register for the virtual event is in the first comment. 👇
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Lessons from attending a D2C event What can you learn from our mistakes? We prepared for the event well in advance. From the day we registered to the day itself, we planned, practised and played it well. But then we did miss a few things... Or did we learn a few things? What did we learn attending a D2C event? 1. Forms are not enough We had forms made and live on our website for the event. Each visitor had to fill out the form. But then not all filled the forms in full and we couldn't remember each visitor's face. We realised that taking a picture of each visitor would have been better. 2. Following Up is Herculean Task The event might be draining but the follow-up is sticky. We emailed and called each lead we received. The process took 2 days for just a couple of dozens of leads. 3. Dead Ends can arise Although all leads were B2B still chances of dead ends are still there. Do not expect all the phone numbers to be correct and for all leads to respond to your calls and emails. 4. The 80-20 Rule Applies We think the 80-20 Rule applies here too. 20% of the leads should convert (this is very good still) and give you good business. The rest 80% of leads can convert in coming days, weeks or months (or even end up dead). 5. Innovate with your offerings Leads that connect want to avail of your services but not what you offer. You might offer a package which might be unsuitable or unsustainable for them. You will have to innovate to convert them. Have you attended an event? What were your learnings? Comment below and share them below #D2C #Events #Exhibitions #Marketing #Learnings #Technology
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Spryng, our B2B SaaS event kicks off in 12 days. What to expect from this year's event: - Intentionally intimate: we're limiting it to just 200 people. This is to ensure quality connections - the focus of the event. - A few keynotes and five hours of group discussions. Events are for relationships, not powerpoints. You have real and actual challenges -- discuss those challenges with your peers, and learn what they've tried or how they've solved them. - Cool Austin venue where we hang out in a relaxed atmosphere. - All you can eat and drink included with your ticket. - 3 parties for more connections and conversations. Nothing is filmed, you have to be there. Ticket sales end Mar 31st.
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Getting a booth at a B2B event isn’t the issue ❌ What orgs do with the booth? That’s the problem. Walk any event floor, and 80-90% of booths look the same. And knowing how much they cost? You’ll be shaking your head 🤦♂️ Same playbook since Seinfeld. Booths aren’t cheap, but they can work—if you get creative. In-person matters, but stop with the status quo. Have real convos, create content that lasts, do something fun! Host small dinners, bring a magician, anything different! No beef with booths. Infinite qualms with how they’re used.
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We have passed through 1000 sign-ups for the upcoming Full-Funnel Summit ( https://lnkd.in/dpEcXzwm) 🔥 We saw a huge demand last year from marketing and sales teams for practical advice: - How to fix a broken marketing and sales playbook and develop joint playbooks to drive revenue - How to create awareness among target accounts that are not in the market (not buying) - How to land enterprise deals when you sell to hard-to-reach buyers Here is what the 5th Full-Funnel Summit is all about. 3 days, 16 keynotes from the top-notch speakers you follow on LinkedIn, pitches-free 😄 Look at the lineup and grab your FREE ticket here: https://lnkd.in/dpEcXzwm P.S. A lot of people asked us why the summit is free? The answer is simple. We want to make our B2B community better and make sure as many B2B orgs can learn from top-notch experts as possible. We have partners who help us to cover the costs. Big thanks to Demandbase, 6sense, Reachdesk, Goldcast and Dreamdata for making the event happen!
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✈️ Oliver Lucas is on his way to the first global Commerce Summit in Miami organized by commercetools. 😀 Let´s discuss news and trends with global brands and e-commerce experts! 🎤 On Wednesday, April 16, 2024 at 1:50pm Oliver discusses the similarities and differences between #B2C and #B2B with Gireesh ⛁ ⛁ Sahukar, Jeff Amash and Mark Prickett. What can B2B brands learn from B2C - and vice versa? 😎 Will you be there in Miami? We look forward to meeting you! #CommerceSummit #GlobalTrends #Mission TOP 5 | Deutschlands größte Digital-Offensive
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When was the last time you left a conference and everyone who attended gave the organizer’s a standing ovation? We preach that to stand out, you have to be different. But when it comes to events in B2B it's typically just more of the same. What made Exit Five’s Drive event different: > People—cap on no more than 200. Marketers (and a few sellers) across B2B and B2C. Various titles. Passionate speakers who had something new to say. > Location—Vermont, not your typical conference destination, and the view is hard to beat. > Structure—everything was collaborative. Panels were interactive, audience was involved. Breakouts were intentional and thoughtful. Exit Five, you crushed it. Thank you for giving us an event that was indeed audience-centric. ___ p.s. I think I know what Exit Five "one word" for this event might be; what would your "one word" for it be?
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Some people love event season. Others hate it. The difference, of course, has to do with whether they actually generate business for you. This blog is a great resource for anyone still looking to get more out of the events you attend. In here you'll find tips on: 😊: How to deliver a more winning experience at your booth. 💡: Ideas on how to build the best possible nurturing strategy. 📊: And tips on evaluating and growing the number of leads to you capture at events. Give the article a read and let me know: What events are you excited to try these methods out at? #salesthoughts #salesmarketing #b2bevents
Maximizing B2B Event ROI: Strategies to Empower Your Sales Team Success | Heinz Marketing
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Foy&Co is a boutique B2B events consultancy dedicated to crafting transformative experiences, conferences and award programmes that combine world-class content with targeted audience engagement.
🏆 Planning your next awards night? 🏆 Whether your awards programme is well established or you're launching in market for the first time, I always recommend an eight month lead time. To some, that might sound like a long time but in my experience, eight months is the optimal timeframe. Here's why: For many organisations, annual awards are an important revenue stream. Of course, the focus of the night is to celebrate, reward and acknowledge success and that's how it should be, but we mustn't lose sight of the wider marketing strategy. Curating an awards night that delivers on glitz and glam, as well as revenue, takes time. So, if awards are part of your B2B strategy for 2024, drop me a note...that eight month lead time is getting closer! #events #marketingstrategy #B2B Photo by Estée Janssens on Unsplash
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Optimizing Productivity: Navigating the Digital Transformation with Expertise in Enterprise Content Management, Artificial Intelligence, and Automated Processes
Some people love event season. Others hate it. The difference, of course, has to do with whether they actually generate business for you. This blog is a great resource for anyone still looking to get more out of the events you attend. In here you'll find tips on: 😊: How to deliver a more winning experience at your booth. 💡: Ideas on how to build the best possible nurturing strategy. 📊: And tips on evaluating and growing the number of leads to you capture at events. Give the article a read and let me know: What events are you excited to try these methods out at? #salesthoughts #salesmarketing #b2bevents
Maximizing B2B Event ROI: Strategies to Empower Your Sales Team Success | Heinz Marketing
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