Rosie's Roadshow’s Post

Lessons from attending a D2C event What can you learn from our mistakes? We prepared for the event well in advance. From the day we registered to the day itself, we planned, practised and played it well. But then we did miss a few things... Or did we learn a few things? What did we learn attending a D2C event? 1. Forms are not enough We had forms made and live on our website for the event. Each visitor had to fill out the form. But then not all filled the forms in full and we couldn't remember each visitor's face. We realised that taking a picture of each visitor would have been better. 2. Following Up is Herculean Task The event might be draining but the follow-up is sticky. We emailed and called each lead we received. The process took 2 days for just a couple of dozens of leads. 3. Dead Ends can arise Although all leads were B2B still chances of dead ends are still there. Do not expect all the phone numbers to be correct and for all leads to respond to your calls and emails. 4. The 80-20 Rule Applies We think the 80-20 Rule applies here too. 20% of the leads should convert (this is very good still) and give you good business. The rest 80% of leads can convert in coming days, weeks or months (or even end up dead). 5. Innovate with your offerings Leads that connect want to avail of your services but not what you offer. You might offer a package which might be unsuitable or unsustainable for them. You will have to innovate to convert them. Have you attended an event? What were your learnings? Comment below and share them below #D2C #Events #Exhibitions #Marketing #Learnings #Technology

Getting a booth at a B2B event isn’t the issue ❌ What orgs do with the booth? That’s the problem. Walk any event floor, and 80-90% of booths look the same. And knowing how much they cost? You’ll be shaking your head 🤦♂️ Same playbook since Seinfeld. Booths aren’t cheap, but they can work—if you get creative. In-person matters, but stop with the status quo. Have real convos, create content that lasts, do something fun! Host small dinners, bring a magician, anything different! No beef with booths. Infinite qualms with how they’re used.

✈️ Oliver Lucas is on his way to the first global Commerce Summit in Miami organized by commercetools. 😀 Let´s discuss news and trends with global brands and e-commerce experts! 🎤 On Wednesday, April 16, 2024 at 1:50pm Oliver discusses the similarities and differences between #B2C and #B2B with Gireesh ⛁ ⛁ Sahukar, Jeff Amash and Mark Prickett. What can B2B brands learn from B2C - and vice versa? 😎 Will you be there in Miami? We look forward to meeting you! #CommerceSummit #GlobalTrends #Mission TOP 5 | Deutschlands größte Digital-Offensive

The Power of Follow-Up Communications in the B&B Industry After guests depart, a thoughtful follow-up email can reinforce their positive experience and invite them to return. Thank them for their stay, and consider offering a special discount for their next visit or a referral discount for friends and family. This simple gesture can encourage repeat business and valuable word-of-mouth referrals. Additionally, maintaining a connection with guests through social media is an effective strategy. Encourage them to follow your B&B’s pages and share photos and stories from their stay. This ongoing engagement fosters a sense of community and keeps your B&B top of mind. Implementing these follow-up strategies can significantly enhance guest satisfaction and loyalty. 🌐💌 #GuestEngagement #BBMarketing Read more … https://lnkd.in/ey-kxjfk

Thanks for having us, Jason Yarborough 🐻! Your recap of the Forrester B2B Summit was spot-on. Now, we're gearing up for Breakthrough with 6sense and can't wait to reconnect with these industry powerhouses. Once we start talking ABX, we just can't stop. Let's dive into the future of digital marketing together!

At Anteriad, we’re not just in the business of running events—we’re building a community. Recently, we’ve been holding several customer events, and what’s really impressed me isn’t just the panels or sessions (though those have been awesome). It’s the engagement. The conversations. The connections. It’s been incredible to see clients come together, share insights, and discuss what’s working (and what’s not) in B2B marketing. Sure, it’s tough to measure the immediate return on these interactions. But what we’re building is long-term. It’s about creating meaningful relationships that go beyond the event. It’s about listening to what our clients need and working together to drive the industry forward. This is how we’ll grow: by creating a community that learns and wins together!

The Power of Follow-Up Communications in the B&B Industry After guests depart, a thoughtful follow-up email can reinforce their positive experience and invite them to return. Thank them for their stay, and consider offering a special discount for their next visit or a referral discount for friends and family. This simple gesture can encourage repeat business and valuable word-of-mouth referrals. Additionally, maintaining a connection with guests through social media is an effective strategy. Encourage them to follow your B&B’s pages and share photos and stories from their stay. This ongoing engagement fosters a sense of community and keeps your B&B top of mind. Implementing these follow-up strategies can significantly enhance guest satisfaction and loyalty. 🌐💌 #GuestEngagement #BBMarketing Read more … https://lnkd.in/e-HEd-fE

Turning Webinar Attendees into Loyal Clients 🤝 *“Your webinar attendees are primed for loyalty—here’s how to nurture it.”* 🤝 Here’s how to turn those who attend your webinar into dedicated clients: 1️⃣ **Follow Up with Personalised Messages** Tailor follow-up emails based on their engagement level. 2️⃣ **Offer Exclusive Client Discounts** Reward attendees who choose to become clients with special offers. 3️⃣ **Invite to Join a Community** Encourage them to join a community group to stay connected and engaged. 👉 *What’s your strategy for building loyalty post-webinar?* Share your thoughts! #WinningWithWebinars

Some people love event season. Others hate it. The difference, of course, has to do with whether they actually generate business for you. This blog is a great resource for anyone still looking to get more out of the events you attend. In here you'll find tips on: 😊: How to deliver a more winning experience at your booth. 💡: Ideas on how to build the best possible nurturing strategy. 📊: And tips on evaluating and growing the number of leads to you capture at events. Give the article a read and let me know: What events are you excited to try these methods out at? #salesthoughts #salesmarketing #b2bevents

🎯 Why Most B2B Events Fail—and How to Fix Yours 85% of B2B events? Perfectly planned, flawlessly rehearsed... and utterly forgettable. But the top 15%? They’re breaking the mold and crushing it with results. 💡 Quick Wins to Transform Your Events: • Registration: Norton Rose Fulbright slashed form fields and saw a 40% boost in sign-ups. • Presentations: EY’s 30-minute talks drove 45% more engagement—attention spans are currency. • Post-Event: Oliver Wyman doubled content downloads by sending follow-ups within 2 hours. • Titles: McKinsey’s “How to” sessions outperformed others by 25%. 🚀 The Secret Sauce? A/B testing everything. One tweak at a time = measurable, repeatable ROI. 📖 Ready to upgrade your events? https://wix.to/gsgjOUr #B2BMarketing #EventStrategy #A/Btesting #CustomerEngagement #MarketingROI