66% of Target’s college shoppers use the Target app and Target.com to inspire their purchases in-store. Include onsite placements like Target Product Ads in your omnichannel strategy to get in on their Target run: https://lnkd.in/g8tvfkgN #BacktoCollege #RetailMedia #RoundelInsights
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Co-Founder @ Crafted | Top Retail Marketing Voice | Helping brands drive retail sales with digital marketing
76% of in-store Target shoppers either use the app or target . com while shopping 🤯 Tuned into Angie Echele, MBA and Samantha Pantazopoulos's webinar last week on CPG retail success, where Angie dropped this fact. She continues to emphasize the importance of a tight omnichannel strategy for brands — It's incredibly important to have your brand story narrative consistent across all your -digital, -retail, -and owned properties. Your digital presence consists of user testimonials, videos, photos, reviews, virtual sampling... Anything relating to the physical store — how can that be translated that to digital? This is a critical question that should be top of mind for brands gunning to win at retail. Thanks ladies for an enlightening fireside chat! #cpgbrands #cpgmarketing #retail #retailinnovation
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Helping E-commerce Business Owners increase sales and revenue with proven Omnichannel Strategy || Unified Sales channel approach || Wider Customer Reach || 5X Revenue growth in 6 months.
Is Your Brand Truly Connected? 🤔 Meet Sarah! One morning, she’s scrolling through her favorite brand’s app and finds a great deal on a dress. She got excited and rushed to the store to try it on. But when she gets there, the dress isn’t on the rack. Frustrated, she checks online and sees it’s sold out in her size, even though it was available earlier. Sarah leaves feeling disappointed and disconnected from the brand she loves. This makes us think: How easily do your customers move between channels? To solve this issue discover the power of omnichannel. Transform touchpoints into connections. Click the link to know more 👉 https://lnkd.in/ex5uVdny #omnichannelstrategy #unifiedexperience #customerjourney #omnichannelsoftware #digitaltransformation
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Check out CommerceNext's latest article covering Valentine's Day 2024 marketing tips! 💌 https://hubs.ly/Q02f-rpZ0 Find answers to these questions & more inside: 1️⃣How early should you start preparing to cater to both early birds and last-minute shoppers? 2️⃣Have you mastered an omnichannel strategy to seamlessly connect online and offline shopping experiences? 3️⃣Is your campaign inclusive enough to celebrate all forms of love, including friendships, family bonds and self-love? #ValentinesDay2024 #MarketingStrategy #EcommerceGrowth
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What the hell is an omnichannel experience? Great question. It’s a culmination of interactions on different channels that lead to consumers purchasing a product. We usually think of a Social media ad that leads to a website purchase. But according to Google's latest research, 70% of Australian holiday shoppers use their phones for purchase-related activities while in the store. Maybe they jumped online on their phones to compare the different specs of a product before purchasing? or had already found a product online and in the store is looking online to make sure it is the right one? Or event to look for reviews or a returns policy because some people are hard to buy for. 📱 Providing a seamless shopping journey across all touchpoints is key to meeting customer expectations and driving conversions. #MusingsFriday #MuseCommunications #OmnichannelExperience #CustomerCentricity #Brisbane #Queensland
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Modern #Retail is all about interconnectivity. 🌐 Customers want to access your brand on their terms, and they expect high quality experiences whether they visit your app, website or brick-and-mortar store. Here are some key #omnichannel trends and successes Digital Commerce 360 has identified for 2024: 🏬 BOPIS and in-stock store statuses are available at higher rates than 2020 🚘 Curbside pickup remains a priority for certain retail sectors, like grocery and office supplies 📺 Shoppable video is becoming more common on social media and streaming platforms What omnichannel strategies has your brand found success with this year? Share in the comments! 🗣 https://bit.ly/3Wrr7rG #OmnichannelCommerce #UnifiedCommerce #BOPIS
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You can utilize multiple channels, platforms and devices — but to be considered omnichannel, these mediums need to work together. Let's outline a likely omnichannel scenerio. 📱 See a social media post highlighting your favorite coffee place and their store-specific app. ☕ Download the app to purchase your morning cup of coffee. 🚗 Pick up the order at a brick-and-mortor establishment. ⭐ Get a text asking to rate/review your experience. 📬 Receive direct mail from the business with promotions, coupons, etc. The end result?... Seamless communication between the business and consumer by unifying many forms of marketing mediums. 🤝📲 #omnichannel #marketing #seamless
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With consumers expecting seamless experiences across multiple channels, adopting an omnichannel approach is essential for businesses. By integrating various channels like email, social media, and website, you can create cohesive customer journeys and drive conversions
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Global Marketing Executive accelerating Product Adoption and Brand Growth | Blockchain | Web3 | Crypto | AI | Go-to-market Strategist | Public Speaker |Advisor
As a customer looking to make a purchase, you may find the omnichannel marketing approach that captures your attention and influences your buying decision depends on various factors. However, one approach that tends to be particularly effective when dealing with customers across the board is receiving a push notification on your mobile device with a limited-time discount for a product you've added to your cart. For example, you might receive a message like this: "You've got items waiting in your cart! Enjoy a special discount for the next 24 hours. Complete your purchase now and make those dream products yours. Happy shopping [name]!" This approach is compelling because it combines the immediacy of a push notification with a sense of exclusivity through the limited-time discount. When you see a notification on your mobile device, specifically for a product you've shown interest in by adding it to your cart, it creates a sense of urgency and incentivizes you to complete the purchase to take advantage of the discount. This seamless integration of the online and mobile experience makes the buying process convenient and rewarding for you. #GTM #Startupmarketing #Web3marketing #gotomarketstrategy #techmarketing
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Now this is a SUPER game changer for any brand marketers out there! SUPERFAN streamlines and simplifies the entire data capturing and verifying process for brands across all physical and digital platforms. It compliments your current data capturing efforts making it SUPER flexible! Think of it as giving your strategies SUPERpowers! *hint* SUPERFAN works SUPER well in targeting Gen Z
Capture. Verify. Recognize. Across All Channels 👁️🗨️ Introducing Superfan SSO: our omnichannel Single Sign-On (SSO) plugin designed for brands. Superfan SSO seamlessly unifies data capture and verification across all consumer touchpoints—mobile, web, social media, and retail—enabling you to re-engage consumers 5x faster. 💬 Claim your free demo: https://lnkd.in/g3W8CSFM
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Based on insights from 2,448 active Aussie and Kiwi consumers, our 2024 Consumer Trends Report is here! Learn how personalisation, omnichannel shopping, and more impact consumer behaviour in Australia and New Zealand. Download the full report here: https://bit.ly/3TfAgRY
2024 APAC Consumer Trends Report - Klaviyo
klaviyo.com
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