Rowe Jones’ Post

TV builds brands, it can reach large volumes of people quickly. It's engaging and gives your brand a life and a personality, it cuts through to deliver a message that influences buying decisions and its impact lasts longer than other forms of Media.   Let’s chat! Nineplus.com.au #SMB #businessowners #advertising #marketing #tvadvertising #advertising #media #totaltv

Moo Deng’s days are numbered. The same shouldn’t be said of your brand. So, why let a pygmy hippo hijack your strategy? System1’s Andrew Tindall has only gone and done it, like the advertisers he discusses, sandwiching a hippo somewhere it has no business. What do you think? Was the hippo hype a mistake? Read it: https://lnkd.in/eH5y5fVE #advertising #marketing #opinion

In a world where joy can seem in short supply, it becomes more important than ever. This is why 𝐰𝐞 𝐢𝐧𝐬𝐢𝐬𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐢𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐣𝐨𝐲, 𝐬𝐨𝐟𝐭𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐩𝐥𝐚𝐲 𝐚𝐬 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 𝐚 𝐜𝐡𝐚𝐨𝐭𝐢𝐜 𝐚𝐧𝐝 𝐯𝐨𝐥𝐚𝐭𝐢𝐥𝐞 𝐰𝐨𝐫𝐥𝐝, 𝐰𝐢𝐭𝐡 𝐦𝐨𝐫𝐞 𝐣𝐨𝐲𝐟𝐮𝐥 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐮𝐢𝐭. One easy going advertising execution of ours, that follows that path is the next clip: #Advertising #BrandStrategy #CreativeDesign #ConsumerEngagement #Marketing #ExperientialMarketing #ContentMarketing #brandexperiences #Joy #brilliantmarketing

ICYMI: Today's webinar on attention -> watch on demand here: https://lnkd.in/eJVtaESw Some great tips for how to gain active attention via creative on different platforms - shown in great detail on campaigns from Netflix and Uber. #Advertising #Marketing #Attention

Without advertising, your brand remains unseen, unheard, and unspoken. Don’t let your message fade into silence—reach your audience with the power of promotion! #Damsole #SeeHearSpeak #BrandAwareness #ThreeMonkeyTheory #AdvertisingMatters #GrowYourBrand #StayVisible

Spotted on the tube: This ad cuts right to the point. (Get it… “cuts” 😉) But seriously, I love ads like this. Punchy, to the point and injecting a bit of humour into the daily commute of thousands of consumers. #marketing #advertising #londonmarketing #tubemarketing

Superbowl ads this year sucked. Why? My guess is the problem may be a lack of intellectual honesty between clients and their agencies. When millions of dollars are on the line, not to mention people's hides, people tend to lose their mettle. Ads suffer when vanity and functional messages win over emotional stories and entertainment. #SuperbowlAds #Advertising #Marketing

Without advertising, your brand is like the proverbial three monkeys: unseen, unheard, and unspoken about. Don't wait any longer, start advertising your brand today and make sure it gets the attention it deserves! 📣 #BrandVisibility #AdvertiseNow #engagement #BrandSuccess #businessgrowth

Nostalgic characters are very effective in advertising and marketing campaigns. They often have multigenerational appeal, they are trusted and loved by the public, they are instantly recognisable, and the fame they consolidated over the years has the power to bring an immediate iconic feel to your adverts. Read more about the power of nostalgic characters in advertising, and the success of some of the campaigns featuring nostalgic IPs that we've worked on here: https://buff.ly/46Dms7f #tuesdaytip #licensing #advertising

If we don’t go beyond what’s “cool” to marketers, we will miss our audiences. It’s time to try new things to reach ignored consumers – explore the New American Consumer 2.0: https://lnkd.in/eXRZywTV #NAC #NewAmericanConsumer #AudioCon #ConsumerInsights #Marketing #Advertising #Audio #AudioAdvertising