Royden Thomson’s Post

🚀✨ Exciting news! We’ve officially launched an integration with Disney’s Real-time Ad Exchange (DRAX) via Google’s Display & Video 360. 🎉 Maximise your reach (and ROI) by tapping into Disney’s high-quality inventory and new, high-value audiences at scale. 🌟 Seamlessly publish your ads to Disney+ and easily connect with the right audiences at key moments. Interested in learning more about this integration? Find the blog post link in the comments below! #DisneyIntegration #AdvertisingRevolution #DigitalAdvertising #AdTech #GoogleDV360 #DisneyPlusAds

The future of advertising and gamification is here ⚡. Disney just leveled up their ad game on Hulu and ESPN with playable 'advergames.' These interactive ads, developed in partnership with BrightLine, will transform streaming ad breaks into engaging experiences. Why It Matters: 🎯 Interactive Engagement: Viewers will be able to interact with ads, making the experience more engaging and memorable. 💡 Brand Integration: These games seamlessly incorporate branding, offering a fresh way for advertisers to connect with audiences. 🔎 Viewer Insights: Games like Quiz Show provide crucial data on viewer engagement. 💰 Revenue Boost: These innovative ad formats could attract more advertisers and viewers to ad-supported tiers. Disney's move highlights a key trend: The future of ads is play, not just display! At CRAFTSMAN+, we specialize in creating engaging playables that help brands connect with their audiences in new and exciting ways. Stay tuned for more creative highlights next week! 🚀 #AdTech #PlayableAds #FutureOfAdvertising https://hubs.li/Q02DDTB20

Disney made a slew of big announcements about its streaming business at #ces in Las Vegas, continuing a trend of media companies making news ahead of the traditional upfront season. But arguably Disney Advertising’s most important message was that it will slowly roll out its audience graph — which activates across more than 2,000 first-party data audience segments, according to McGraw — to all countries where Disney+ with ads exists, and to its self-service platform. The move marks a major step forward for Disney’s international #streaming ambitions.

Discover the game-changing potential of CTV advertising as giants like Netflix, Prime Video, and Disney embrace ad-supported tiers. In today's digital landscape, staying ahead is crucial for franchise businesses aiming to captivate audiences and drive growth. Join us for an exclusive webinar on CTV advertising, revealing insider secrets to elevate your brand. By registering, you'll learn: 📲 How streaming platforms and ad-supported tiers change CTV viewership and how to leverage this. 📍 Advanced targeting and budgeting strategies to optimize ad spend and effectively reach your audience. 📈 Best practices for measuring CTV performance to refine strategies, boost engagement, and achieve exceptional results. Can't attend the live session? No problem! Register now to secure your spot and receive access to the recording afterward: https://lnkd.in/e-2pjjhf

U.S. viewer attention to connected TV (CTV) ads 𝗴𝗿𝗲𝘄 𝘁𝗼 𝟱𝟭.𝟱% during Q1 of 2024. What makes CTV advertising so strong? CTV lets users stream and play digital content online. The flexible on-demand viewing experience has attracted users while opening new avenues for advertising. And The Walt Disney Company is jumping on the opportunity with a new marketing strategy: advergaming. Advergaming enables brands to promote their product/service through created or sponsored video games. The benefits for Disney include: 📺 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Advergames allow players to engage with Disney characters and storylines interactively 📺 𝗖𝗿𝗼𝘀𝘀-𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 Advergames can be used to promote upcoming movies, TV shows or theme park attractions. 📺 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 In-app purchases, advertisements and sponsorship deals provide additional revenue while enhancing brand presence. As a First Media client, Disney’s expanded CTV strategy and advergaming ad formats will turn streaming into a more profitable enterprise. Looking to achieve the same for your brand? We drive real-world action with an omnichannel approach to performance marketing and shoppable content. Drop by first.media and reach your audience at every stage! #strategy #advertising #advergaming #marketing Sources: The Verge and Marketing Dive

Forrester Senior Analyst, Mohamed A. shared his expert insights on the recently announced The Trade Desk partnerships with NBCUniversal and Disney+, "With the Paris Olympics approaching and more addressable connected TV viewers than ever, NBC has partnered with The Trade Desk (TTD) to sell programmatic video ads through a private marketplace. Disney, now boasting full ownership of Hulu in addition to its popular Disney+ streaming platform, has announced its own partnership with The Trade Desk to offer ad spots to TTD customers. While top publishers understand that safe programmatic advertising platforms are hard to come by, buyers should take note that safer demand-side platforms with higher-quality ads continue to reap rewards in the form of direct access to the most exclusive inventory." In an ever-evolving landscape, with the current challenges of audience addressability and the advancements with AI, the modern advertiser must be discerning, prioritizing the protection of brand integrity and hyper-focusing on high-quality audience engagement for incremental growth. Since day one, The Trade Desk has been an objective partner to our clients, prioritizing transparency and enabling them to effectively reach the right audiences, at the right time, through the highest quality inventory on the open internet.

💡 CTV is Now 75% Programmatic - Here’s Why AdDaptive’s Netflix Premium Offering is a Game-Changer 👇 Did you know 75% of all CTV transactions are now programmatic? This is HUGE for advertisers - and AdDaptive is right at the forefront. With AdDaptive's Netflix Premium CTV inventory, brands can access premium streaming audiences - on platforms that consumers already love. Why does this matter? 1. Reach at scale: Programmatic CTV enables advertisers to tap into wider audiences with precision targeting. 2. Data-driven: AdDaptive uses advanced analytics, ensuring that brands don’t just reach audiences, but also resonate with them. 3. Premium content: With platforms like Netflix joining the mix, advertisers can now get prime-time visibility without the guesswork. 👉 The future of TV advertising isn’t just connected - it’s programmatic. And AdDaptive is leading the way. P.S. Are you leveraging premium CTV inventory for your brand? Let’s discuss how AdDaptive can make it happen for you. #CTV #ProgrammaticAdvertising #PremiumInventory #DigitalMarketing #Netflix #Programmatic #DigitalAdvertising #Streaming

Disney+ and Hulu Utilize New AI Tool for Advertising #AIAdvertisingDisney 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: Walt Disney is using AI to create "Disney's Magic Words," a tool that tailors ads to fit the mood of specific scenes in movies and TV shows on Disney+ and Hulu. Advertisers can use metadata to personalize messaging, targeting specific audiences based on emotions. Disney is testing the tool with six global advertising companies and aims to maximize ad impact as traditional TV viewership declines. The ad-supported version of Disney+ has attracted over 1,000 advertisers, and Disney sees its streaming portfolio as the future destination for brands. Hashtags: #chatGPT #AIadvertising #DisneyPlusAds

🚀 Unite Your Streaming on Display & Video 360, Now Featuring Netflix! 📺 Big news for advertisers! You can now connect with Netflix viewers and level up your CTV campaigns through Display & Video 360. With Netflix’s ad-supported plan growing globally, it's easier than ever to reach them programmatically. Here’s what you need to know: 1:1 Private Marketplace Deals are live, and Programmatic Guaranteed deals are coming this fall in select markets! 🌎 Leverage Netflix’s deep understanding of viewer behavior and activate audiences using advanced segments like: Top 10 Shows Age/Gender Genre Preferences Device Targeting 📊 New First-to-Market Segments: 9 Viewing Moods like Laugh, Unwind, Adrenaline based on show themes 27 Interests based on viewing habits, including Football, Gaming, and Holidays 🎮⚽ Boost your streaming performance across top platforms and achieve better results than 3rd party CTV buys with Unified CTV on DV360. Ready to elevate your CTV campaigns? Contact your Google team to access Netflix inventory today! 📈 #NetflixAds #ProgrammaticAdvertising #CTV #DV360 #StreamingAds #DigitalAdvertising #AdTech #GoogleAds

Prioritising your DV360 strategy can significantly boost brand recall, enhance ad effectiveness, and foster deeper connections with your audience.   Netflix's recent integration with Google's DV360 presents exciting new opportunities for advertisers, especially given its vast user base, pushing the prioritisation of a strong strategy even higher.    The opportunity ⤵ Advertisers can now craft seamless, cross-screen experiences across multiple streaming platforms, enabling more impactful and relevant interactions with their audiences, driving meaningful, measurable engagement.   In this 60-second explainer, Karisa Limbachiya from our client team highlights how CTV & DV360 empowers brands to amplify both reach and engagement.   Let’s discuss how your business can benefit from a robust DV360 strategy! Click the link in the comments to get in touch. ↓   #CTV #DV360 #NetflixAds #BrandEngagement #ProgrammaticAdvertising"