Roy Malmberg’s Post

Cultural and Experiential Tourism: A Guide for Investors 🛫 Cultural and experiential travel stands out as a noteworthy sector. Here's a guide on why and how to invest in this field. 🌎 Understanding Cultural and Experiential Tourism Defining the Concept: Unlike traditional tourism, cultural and experiential travel focuses on immersive experiences, allowing travelers to deeply engage with the local culture, history, and people. Growing Market Demand: There's a rising trend among tourists seeking authentic, transformative experiences over conventional sightseeing. This shift indicates a robust market potential. 🌎 Why Invest? Sustainable and Responsible: This tourism segment often promotes sustainability and cultural preservation, aligning with global responsible tourism initiatives. Resilience in Market Trends: Cultural tourism tends to be more resilient to market fluctuations, as it's driven by unique, timeless experiences. Broadening Horizons: Investing in this sector could diversify your portfolio, tapping into a market that intersects travel, culture, and lifestyle. ➤ Location Analysis: It is advisable to invest in destinations rich in culture and history. These locations tend to attract a steady flow of experiential tourists. ➤ Target Market Understanding: Understand the demographics. Typically, cultural tourists are well-educated, higher-income individuals seeking depth in their travels. ➤ Partnership Opportunities: Consider partnerships with local communities and cultural institutions. This approach ensures authenticity and can enhance the visitor experience. ➤ Sustainability Focus: Ensure your investments contribute positively to local communities and ecosystems. ➤ Technology Integration: Investing in technology that enhances the visitor experience, like virtual reality tours or apps providing cultural insights, could be beneficial. 🌎 Potential Pitfalls to Avoid - Over-commercializing cultural experiences could dilute authenticity, potentially deterring your target audience. - It is advisable to be aware of cultural sensitivities. Inadvertently offending local customs may lead to negative publicity. - Neglecting the involvement of local communities in decision-making could lead to unsustainable practices and community backlash. Cultural and experiential tourism presents a unique investment opportunity with its blend of authenticity, sustainability, and resilience to market trends. It's advisable to approach this sector with a balanced view of potential gains and inherent responsibilities towards culture and community. Explore unique investment opportunities through Investment Hub: https://lnkd.in/eu7X6scz #business #economy #entrepreneurship #familyoffice #fundraising #hedgefunds #investing #investment #innovation #markets #privateequity #startups #technology #venturecapital #wealthmanagement

📍𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝗥𝗼𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆🌟 In the dynamic world of hospitality, the figure of the Destination Manager emerges as a fundamental pillar to ensure unique and memorable experiences. But who exactly is this professional and why are they so crucial for the sector? 🔹 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿? The Destination Manager is a strategic expert responsible for developing, promoting, and managing a tourist destination. This role goes beyond mere promotion of attractions; it involves an integrated management of services, infrastructure, and relationships with local stakeholders. Their mission is to create a consistent, high-quality experience that reflects the destination’s identity and meets visitors' expectations. 🔹 𝗪𝗵𝘆 𝗮𝗿𝗲 𝗧𝗵𝗲𝘆 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? Valorization of Local Resources: The Destination Manager can identify and leverage the unique resources of a destination, transforming them into competitive strengths. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: By promoting sustainable practices, this professional helps preserve the environment and local culture, ensuring long-term benefits for both residents and tourists. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗧𝗿𝗲𝗻𝗱𝘀: Staying updated on the latest market trends, the Destination Manager introduces innovations that enhance the tourist offering and attract new market segments. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗡𝗲𝘁𝘄𝗼𝗿𝗸: Facilitating collaboration between public entities, private businesses, and local communities, they create synergies that strengthen the reputation and attractiveness of the destination. 𝗩𝗶𝘀𝗶𝘁𝗼𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: They optimize the tourist experience from arrival to departure, ensuring high-quality services and unforgettable hospitality. 🔹 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝘀 𝗶𝗻 𝗧𝗵𝗲𝗶𝗿 𝗛𝗮𝗻𝗱𝘀 In an era where the traveler’s experience is central, the Destination Manager becomes the conductor who harmonizes every aspect of the destination. Investing in this figure means securing a competitive advantage and building a prosperous future for tourism. If you are a hospitality professional, consider how a Destination Manager can transform your destination into a coveted gem for tourists from all over the world. 🌍✨ #DestinationManager #HospitalityExcellence #TourismIndustry #TravelInnovation #SustainableTourism #VisitorExperience #DestinationMarketing #TourismDevelopment #LocalEconomy #TravelTrends #CommunityEngagement

📰 News: 📰 🚀 Sustainable Tourism is Booming: Destination Management Services to Hit $6.9 Billion by 2032 🌍 Hey business enthusiasts! Have you heard the big news? The destination management services market is on a skyrocketing path, expecting to nearly double from $3.6 billion in 2022 to $6.9 billion by 2032! This incredible growth of 6.8% CAGR is driven largely by the rise in sustainable and responsible tourism. Sustainability is no longer a trend; it's a necessity. 🌱 More people are choosing eco-friendly travel options that support local communities and preserve cultural heritage. Here are some eye-popping numbers to put this into perspective: - 🌍 --$3.6 billion--: Market value in 2022. - 🚀 --$6.9 billion--: Projected market value by 2032. - 📈 --6.8%--: Expected CAGR from 2023 to 2032. In this booming industry, DMOs and DMCs are leveraging technology and local expertise to offer immersive and memorable travel experiences. Think virtual reality tours, real-time mobile apps, and community-based excursions. 🌐 Curious to learn more or want to jump into the conversation? Comment below with your thoughts and ideas! Don’t forget to follow us at Bernier Group for more insights and updates. -SustainableTourism -Travel -BusinessGrowth -BernierGroup #Hospitality #Ecommerce #Retail #Commerce #Manufacturing #Logistics #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/eXU3zN9f

🌍 𝗗𝗲𝗲𝗽 𝗧𝗿𝗮𝘃𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: 𝗔 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 In the realm of travel, there exists a breed of adventurers hungry for more than ticking off tourist hotspots. They seek meaningful connections, authentic experiences, and journeys that resonate with their personal passions. These are the deep travellers, individuals driven by the desire to delve into the heart and soul of every destination they encounter. But who exactly are these deep travellers? They defy categorization, transcending labels like sustainable tourists or luxury seekers. Instead, they are a diverse tapestry of individuals united by their thirst for immersive experiences. And for destinations and businesses looking to capture their attention, understanding their intricacies is paramount. 𝗘𝗻𝘁𝗲𝗿 𝗗𝗲𝗲𝗽 𝗧𝗿𝗮𝘃𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 (𝗗𝗧𝗢) – our strategic framework designed to inspire, educate, and guide both travellers and businesses alike. At its core, 𝗗𝗧𝗢 is about more than ticking boxes; it's about crafting journeys that are: 🌟 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰: Embracing the true essence of a destination's culture and heritage, fostering genuine connections between travellers and the places they visit. 🌿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲: Prioritising responsible tourism practices that minimise environmental impact, support local economies, and safeguard cultural and natural treasures for generations to come. 🛤️ 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀: Seamlessly blending meticulous planning, expert guidance, and cutting-edge technology to ensure every step of the journey is smooth and enjoyable. 🌟 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲: Offering access to off-the-beaten-path experiences that provide a deeper, more intimate connection with the destination. 💎 𝗟𝘂𝘅𝘂𝗿𝗶𝗼𝘂𝘀: Curating high-quality experiences that provide a sense of indulgence while aligning with modern values of sustainability and conscious luxury. 🏞️ 𝗟𝗼𝗰𝗮𝗹 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝗼𝗻: Encouraging participation in cultural activities, engaging with communities, and fostering a profound connection with the surroundings. 🧳 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹: Tailoring experiences to individual preferences and interests, ensuring each journey is as unique and meaningful as the traveller themselves. ➡️ Get in touch if you would like to learn more! ⬅️ #deeptravel #traveloptimization #sustainabletourism #destinationmarketing

How can destinations attract highly sought-after travellers that stay longer, spend more, behave well, and share their experience far and wide? This is what we do at One Planet Journey, driven by actionable insights from the field, be it with travellers, destinations, or service providers. Reach out and learn more.

🌍 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐕𝐢𝐬𝐢𝐭(𝐂𝐢𝐭𝐲).𝐜𝐨𝐦 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 🌍 In today's digital-first world, tourism boards, businesses, and governments understand that domain names are more than just web addresses—they are powerful digital assets that drive traffic, foster credibility, and provide unparalleled reach. The Visit(City).com industry is a prime example of how the right domain can transform a destination into a brand, making it easy for travelers to connect with a location instantly. 𝐅𝐫𝐨𝐦 𝐕𝐢𝐬𝐢𝐭𝐏𝐚𝐫𝐢𝐬.𝐜𝐨𝐦 𝐭𝐨 𝐕𝐢𝐬𝐢𝐭𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚.𝐜𝐨𝐦, 𝐡𝐚𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐱𝐚𝐜𝐭 𝐦𝐚𝐭𝐜𝐡 𝐝𝐨𝐦𝐚𝐢𝐧 𝐟𝐨𝐫 𝐚 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟𝐟𝐞𝐫𝐬 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐝𝐞𝐠𝐫𝐞𝐞 𝐨𝐟 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲, 𝐭𝐫𝐮𝐬𝐭, 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞. 𝐈𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐚𝐧𝐝 𝐢𝐧𝐭𝐮𝐢𝐭𝐢𝐯𝐞 𝐞𝐧𝐭𝐫𝐲 𝐩𝐨𝐢𝐧𝐭 𝐭𝐨 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐚 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧’𝐬 𝐛𝐞𝐬𝐭 𝐡𝐨𝐭𝐞𝐥𝐬, 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬, 𝐝𝐢𝐧𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬—𝐚𝐥𝐥 𝐢𝐧 𝐨𝐧𝐞 𝐩𝐥𝐚𝐜𝐞. With such domains, you're not just advertising a city or country, you're positioning it as a must-see destination in the global tourism market. Each of these domains represents an unmatched opportunity for tourism operators, marketers, and governments to leverage instant credibility and global recognition. 𝐖𝐞 𝐡𝐚𝐯𝐞 𝐬𝐨𝐥𝐝 𝟏𝟎+ 𝐧𝐚𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐦𝐚𝐣𝐨𝐫 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨; 𝐭𝐡𝐢𝐬 𝐥𝐢𝐬𝐭 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐣𝐮𝐬𝐭 𝐚 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝟏𝟑𝟖 𝐛𝐫𝐚𝐧𝐝𝐬 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐟𝐨𝐫 𝐬𝐚𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐕𝐢𝐬𝐢𝐭(𝐂𝐢𝐭𝐲).𝐜𝐨𝐦 𝐬𝐞𝐜𝐭𝐨𝐫. 𝐀𝐧𝐝 𝐭𝐡𝐞 𝐠𝐫𝐞𝐚𝐭 𝐧𝐞𝐰𝐬? 𝐓𝐡𝐞𝐲 𝐚𝐫𝐞 𝐚𝐥𝐥 𝐩𝐫𝐢𝐜𝐞𝐝 𝐭𝐨 𝐬𝐞𝐥𝐥! Don't miss the chance to acquire one of these premium digital real estate properties and position your destination at the forefront of the travel industry. 𝐅𝐨𝐫 𝐢𝐧𝐪𝐮𝐢𝐫𝐢𝐞𝐬, 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐅𝐫𝐞𝐝 𝐌𝐞𝐫𝐜𝐚𝐥𝐝𝐨 𝐚𝐭 𝐅𝐫𝐞𝐝@𝐆𝐞𝐨𝐜𝐞𝐧𝐭𝐫𝐢𝐜𝐌𝐞𝐝𝐢𝐚.𝐜𝐨𝐦. #Tourism #DigitalMarketing #TravelIndustry #VisitCity #Branding #VisitFrance #VisitParis #VisitSeoul #VisitKuwait #VisitOman

Digitalization has changed the way we travel – and the possibilities are as limitless as the destinations we explore. Zhuoran Zhuang, CEO of Fliggy, shared his views on how digital platforms can be a game-changer for boosting a city's tourism appeal at this year’s Fragrant Hills Tourism Summit co-hosted by the 世界旅游城市联合会(WTCF) and the Wellington City Council. From curating personalized tours that transport you to ancient wonders to engaging live-streaming campaigns that generate over US$2 million in just one single session – we’ve unlocked a wealth of data-driven opportunities for cities to captivate travellers and forge lasting connections. And that’s just the tip of the iceberg. The power of digital platforms has redefined cities’ branding strategies, enabling them to develop products driven by experiences, execute engagement campaigns that resonate with consumers, and enhance the efficiency of their marketing efforts. As a leading online travel platform trusted by nearly 500 million consumers, we understand that every experience we craft is one shared by millions of travellers who expect seamless, personalized, and unforgettable journeys. And by harnessing the power of digitalization, we're not just meeting these expectations – we're exceeding them, one trip at a time. #Digitalization #Travel #Tourism #TravelWithUs

Above & Beyond Hangout #29 // Smart TOURISM: Tech-Driven Strategies for Efficiency June 26th | 5:30PM - 7:30PM | Lisboa, Porto & Online Do you have your reservation? Get your First Class tickets for our upcoming Above & Beyond community Hangout, where we look into the dynamic world of "Smart TOURISM: Tech-Driven Strategies for Efficiency". In this session, we'll explore how technology and innovative practices are revolutionizing tourism management. From advanced data analytics to AI-driven customer service, our expert panel will share pioneering strategies and success stories that are setting new standards for efficiency and excellence in the tourism industry. Gain valuable insights into how startups and established players are leveraging technology to enhance operational efficiency, streamline processes, and improve the overall travel experience. Discover how smart tourism solutions are being implemented to create seamless, personalized journeys for travelers, and how these innovations are driving sustainable growth in the industry. Whether you're an industry veteran, an aspiring entrepreneur, or simply passionate about the future of travel, this Hangout is your gateway to the latest trends and transformative ideas shaping the tourism sector. So, pack your bags (and curiosity!) and don't miss this opportunity to connect with fellow innovators, exchange ideas, and uncover new opportunities for collaboration in the vibrant landscape of tourism innovation. Join us as we embark on a journey to explore new horizons, and shape the future of tourism together. Register here: https://buff.ly/3x2jjlW

The power of #digital platforms has redefined cities’, regions and countries' #branding strategies, enabling them to reached directly to their consumers and to develop products driven by experiences, execute campaigns that resonate with consumers, and enhance the efficiency of their marketing efforts. Digitalization has changed the way we travel – and the possibilities are as limitless as the destinations we explore. Fliggy 飞猪, as a leading online travel platform trusted by nearly 500 million consumers, we understand that every experience we craft is one shared by millions of travellers who expect seamless, personalized, and unforgettable journeys. And by harnessing the power of digitalization, we're not just meeting these expectations – we're exceeding them, one trip at a time. #Digitalization #DestinationStrategy #TourismMarketing #Travel #Tourism #TravelWithUs #Chinesetourists

We always say that today's visitor is tomorrow's talent - and this study from Destinations International illustrates not only the impact that DMOs have on #talentattraction but also their role in #economicdevelopment more broadly. Four takeaways that stand out to me: 1️⃣ Talent is attracted to destinations that offer a good quality of life. Hence, talent attraction initiatives led by or in collaboration with destination organizations tend to have the greatest impact. 2️⃣ Most residents value tourism as a direct contributor to their quality-of-life amenities. 3️⃣ Tourism advertising not only attracts visitors; it also lifts the destination’s image for economic development. 4️⃣ Workforce diversity is highly correlated with the size of the leisure and hospitality sector in a destination. More here: https://lnkd.in/eJ6pBTaV