Ravinder Pal Singh’s Post

At the beginning of every year, I do two things. First, I reflect on the new ideas I created, or at least brought to light, last year. Second, I look at ways to build on those ideas, because I truly believe there are rarely new ideas – only recycled ones from last year that forward thinking marketing strategists remold into something new. I wrote this a couple of days early and you’ll see why in the video that follows. Enjoy it and then take some time to reflect on yesterday and tomorrow, because today, like every other day, is a new marketing day. #marketing #marketingstrategy #marketingstrategies #video #videomarketing

Today is Day 2 of the M^2 February Advanced Attribution Masterclass!  Madan Bharadwaj will dive into insights on shaping brand measurement strategy and leveraging post-purchase surveys in today's class. Join us for expert sessions with Paul Baumgarthuber and Eli Esagoff. Watch this space for daily bytes of attribution learning from class. #attribution #advancedattribution #geomatchmarkettesting #geotesting #triangulation #incrementality

A great investment in your marketing skills for the new year ✨ Learn the why, what, how and success through personalisation and creating customer-centric experiences. You can preview the course for free here: https://lnkd.in/gzzjkZyr

Product/Market Fit is something that is easy to say but hard to explain. I was discussing this topic with some folks recently and went looking for some better material to help expand on what I meant. What I should have known and expected was that Dan Olsen would already have a video up that covered it really well. https://lnkd.in/g_zi6aXc #productmanagement #pmf #productmarketfit

This is what I discovered in a marketing book that sold for over $900. Able to x2 x5 the size of any audience by knowing how to sell to anyone. The Market Awareness Levels. https://lnkd.in/e7RV2vMm

10-Year Retrospective speech of #SalDeVito Must watch! Shows why it helps to have a sense of humor in advertising! . . #video #speech #advertising #senseofhumor #gold #brilliantspeech #keepitsimple

🚀 Just wrapped up an incredible time at #Slush2023! 🌍✨ Ray Zhou, Co-Founder & CEO of Affinity, shared 5 key insights on the secrets to reaching product-market fit (PMF): 1️⃣ Use PMF to guide how you prioritize your time. 2️⃣ Make finding PMF the first problem you solve. 3️⃣ Obsess with the market and problem first. Not the product. 4️⃣ Do things that don’t scale—focus on making early users successful. 5️⃣ Measure PMF explicitly. Watch the video for the full takeaways and get in touch to find out more about what Affinity can do for you 👉 https://buff.ly/3RtbNI9

It’s a powerhouse gathering! Comsense is teaming up with Theta and Peter Fader to bring you the latest and greatest in CLV optimization!! Uncover actionable strategies to boost your Customer Lifetime Value as we delve into a real-world case study of a top sports brand! Register Today if you haven't already: https://lnkd.in/dKhZB2XW Date & Time: 19th July, Friday, 10 am PT | 1 pm ET #peterfader #clv #comsense #clvwebinar #customerinsights #lifetimevalue #predictiveanalysis #customerlifetimevalue Join us to uncover the secrete sauce behind the top sports retail brands success in achieving $11.2M in revenue by leveraging CLV insights! Register today and witness top industry leaders talk on CLV optimization and how can brands effectively leverage CLV for a long term profitable growth! Register Here: https://lnkd.in/dKhZB2XW 📅 Date: Tuesday, July 30th 🕥 Time: 10:30 AM PT | 1:30 PM ET #predictiveanalytics #dataanalytics #personalization #datadriven #customerexperience #datadrivenmarketing #customerinsights #rfm #rfmsegmentation #customersegmentation #loyalty #customerloyalty #customerroyalty #customersegmentationstrategy #cx #customerdelight #customerexperience #marketingeffectiveness #marketingefficiency #marketingefforts #customerretention #clv #cltv #customerlifetimevalue

This week we're going to dive into feature / product prioritization studies, a key way to help see the forest from the trees 🌳 🌲 🌴 When you have so much you could bring to market—but don't have the time, people, or resources to do it all—you need to prioritize! How? By gauging what customers HAVE to have versus what they would just LIKE to have. Stay tuned to learn more about different ways to evaluate what customers really want...which is likely a complex bundle of features, pricing, and benefits 🧶. But, with the right frameworks in place, teams can readily unwind it all to zero-in on what really matters to their audience. #mrx #marketresearch #productroadmap

✨ Integrate all your review platforms with ease using Star Feedback! Monitor reviews from over 40 platforms in one place and elevate your digital reputation. 🔝✨ #StarFeedback #DigitalReputation #ReviewIntegration #CustomIntegrations