RR Donnelley’s Post

The Modern Marketers Report shares RRD's insights from a study they conducted In September 2023. RRD noted shifts in consumer attitudes regarding loyalty, discounts, promotions, and marketing preferences. Among other conclusions, "As brands compete to stand out, RRD has seen a growing preference among consumers— particularly among younger generations— in receiving direct mail." https://buff.ly/3Wb4OX2 #DirectMarketing #CustomerLoyalty #DirectMail #MarketingCardTechnology #MCT

🛍️ Exploring Loyalty Trends 🛒 A recent Emarsys report reveals a shift in US consumer loyalty, with 68% considering themselves loyal compared to 79% last year. Key drivers include product range (48%), customer service (47%), and low prices (47%). The demand for rewards is evident, with 43% seeking better pricing. Discover more insights on evolving consumer loyalty and the factors influencing brand switches at https://bit.ly/3R0f8hH #ConsumerLoyalty #RetailTrends #EmarsysInsights

What is consumer behavior, and why is it relevant to businesses? What are the five key stages of the consumer buying process? What is the role of product marketing throughout the consumer buying process, and how does it shape consumer perceptions and engagement? Read the article from Product Marketing Alliance: #IdentifyingFromAfar #productmarketing #recruiting #marketing

Do your loyalty offers feel like they're missing the mark lately? 🎯 This insight from Olga Lopategui gets to the heart of effective personalization: Too many brands still rely on batch-and-blast campaigns totally disconnected from each customer's actual behaviors and preferences. But true personalization means studying those individual purchasing patterns and tailoring your communications accordingly. If someone visits weekly, don't hit them with a "We miss you!" offer. If their tickets trend high, maybe suggest an add-on instead of a discount. It's about going beyond surface-level segments to personalize the entire customer experience. That's how you foster loyalty that lasts. What are your perspectives on nailing personalization? We'd love to hear your thoughts! #PersonalizedMarketing #LoyaltyPrograms #RestaurantMarketing

See below to understand how changes in shopper behavior are driving new ways to approach Customer Journey research and activation to ensure optimized opportunities with customers in diverse global markets. #customerjourney #shopperinsights #globalresearch

Why do we buy what we buy? Understanding the psychology behind consumer buyer behavior can help brands understand their consumers on a deeper level. In our Blogic article, 'The Power of Influencing Consumer Buying Decisions,' we delve into the science behind consumer buyer behavior so marketers can learn how to ethically and morally influence buying decisions. Read the article today: https://lnkd.in/dQw4TgVb ________________________________________________________________________ #branding #marketing #advertising #b2b #b2c #cmoinsights #creativeagency #sales #cmo #ceo #brandmarketing #ads #blogic #blogpost #psychology #consumerbehavior

Have you ever wondered what pushed you to purchase one product over another? Why a bright red sign might've made you go through a fast food chain's drive through? The science behind consumer buying behavior is continuously evolving due to the involvement of neuroimaging. On our website you can read more about how the combination of science and marketing can influence your buying decisions. Read the article today: https://lnkd.in/dQw4TgVb ________________________________________________________________________ #branding #marketing #advertising #b2b #b2c #cmoinsights #creativeagency #sales #cmo #ceo #brandmarketing #ads #blogic #blogpost #psychology #consumerbehavior

As inflation cools and deals abound, learn the five key trends to help brands reach more customers in the second half 2024. As partnership marketers, it’s crucial to understand why consumers are spending strategically and what inspires them to hit “buy.” #marketingpartnerships #strongsales https://bit.ly/47jHLg7

As inflation cools and deals abound, learn the five key trends to help brands reach more customers in the second half 2024. As partnership marketers, it’s crucial to understand why consumers are spending strategically and what inspires them to hit “buy.” #marketingpartnerships #strongsales https://lnkd.in/eq2RAmyk

Drive Revenue with Targeted Product Recommendations 💡 Understanding your customers' purchase behavior is key to optimising your retention strategy and driving Lifetime Value (LTV). ▶ Optimise Your Upsell Strategy:  Track metrics like repurchase rates, most common purchases, and time between orders. Dive deeper by filtering data based on the first product purchased, frequently bought together items, marketing channels, and more. This comprehensive view allows you to understand the complete customer journey. ▶ Discover Buying Patterns:  Which products do repeat customers tend to buy, and in what sequence? By uncovering these patterns, you can engage customers more profitably with personalized shopping experiences and curated product recommendations that are most likely to sell. ▶ Key Questions to Explore: 👉 What do people typically buy next after purchasing a certain product? 👉 What else do they normally buy with it? By answering these questions, you can craft tailored marketing campaigns that resonate with your audience, ultimately boosting your revenue and enhancing customer loyalty. Start leveraging your data today to create a more personalised and effective marketing strategy! CC: Lifetimely #ecommerce #retentionstrategies #customerjourney