Stacy Wood’s Post

By honing in on specific customer segments and delivering messages that resonate on a personal level — “We do X for people just like you” — companies can significantly enhance customer experiences, foster loyalty and strengthen connections. https://lnkd.in/gbdpbavg

📊 The Evolution of Loyalty Points: A Strategic Asset for Consumer Engagement As explored in the latest research article by Harvard Business Review, consumers exhibit a variety of attitudes toward loyalty points, ranging from money advocates who prefer cash, to point lovers who place higher value on points than traditional currency. This segmentation represents an exciting opportunity for businesses to tailor their loyalty strategies and create more personalized customer experiences. At Craft & Slate Creative Agency, we understand the importance of aligning marketing strategies with consumer behavior. This article highlights the power of customer segmentation in loyalty programs, a key area where creative marketing can make a significant impact. By understanding the distinct mindsets of loyalty program participants, businesses can refine their approach to drive deeper engagement and build lasting relationships with their audience. Loyalty points should no longer be seen as transactional tools but as strategic assets that enhance brand loyalty, foster emotional connections, and ultimately drive growth. Personalising loyalty strategies not only boosts customer satisfaction but also strengthens brand loyalty in the long term. 🔗 Read the full article: HBR: Consumers Spend Loyalty Points and Cash Differently https://lnkd.in/gatBURMa #CustomerStrategy #LoyaltyPrograms #MarketingInsights #CustomerEngagement #CraftandSlate

In the era of digital decision-making, elevate your choices with genuine feedback! 🗣️💬 Explore a world of advantages in our newest blog, "The Benefits of Crowdsourced Product Reviews for Retailers and Consumers." Some include: 👥 Empowerment: Real experiences shared by consumers. 🌐 Trust and Credibility: Positive reviews as social proof. 🔄 Product Development: Enhancements based on valuable feedback. 💰 Sales Boost: Impact on revenue with positive reviews. 📈 SEO Advantage: Improve search rankings and online visibility. 🔍 Market Insights: Stay ahead of consumer preferences. ⏰ Time and Cost Savings: Streamline decisions with user opinions. 🤝 Customer Loyalty: Foster engagement and advocacy. Discover how crowdsourced reviews revolutionize purchasing decisions and benefit both retailers and consumers! 🛒💡 Find out more in our blog: https://lnkd.in/gKHvRvXU #CrowdsourcedReviews #Retail #ConsumerEmpowerment #ProductFeedback #InformedDecisions #CustomerLoyalty

Harness the Power of Customer Personas for Your eCommerce Growth Ready to elevate your eCommerce growth? Our latest blog post reveals how employing customer personas can transform your business strategy and deeply connect with your audience. Learn how to create personas that embody real customers, tailor shopping experiences and marketing campaigns, and continuously refine your strategies for optimum engagement and sales. Explore the power of customer personas and why they're not just beneficial but crucial in today’s market for personalization and customer loyalty. Read the full insights here: https://lnkd.in/gTrJqu9Y Contact Purple Cow at info@purplecowservices.com or call us at +1(914)9775459. #CustomerPersonas #ECommerceGrowth #MarketingStrategy #CustomerLoyalty #TargetedMarketing #PurpleCowServices #MUB #PCIS #PurpleCow #BusinessGrowth #Personalization #MarketingTips #ECommerceTips #BusinessStrategy #CustomerEngagement #SalesStrategy #AudienceConnect #MarketSegmentation #DataDriven #SalesOptimization #ConversionRate #CustomerFeedback #CreativeMarketing

Understanding Shopper Behavior: The Key to Unlocking Consumer Insights and Driving Growth 🚀🛒 Shopper behavior research provides invaluable insights into how customers make purchase decisions, from differentiating various consumer groups to improving the overall shopping experience. By tapping into these insights, brands can create targeted marketing strategies, outpace the competition, and foster long-term customer loyalty. Let’s dive into the six critical benefits that come from understanding shopper behavior: 1️⃣ Consumer Differentiation – Tailor your approach to meet the unique needs of diverse customer groups. 2️⃣ Enhanced Shopping Experience – Integrate customer feedback to create personalized and engaging experiences. 3️⃣ Effective Marketing Strategies – Identify what drives consumers to buy and use those insights in advertising campaigns. 4️⃣ Competitive Edge – Use customer expectations to outshine your competition. 5️⃣ Customer Retention – Build loyalty by encouraging repeat purchases through targeted engagement. 6️⃣ Predicting Market Trends – Optimize production and marketing strategies while reducing costs. Get ahead of the competition by unlocking the power of shopper behavior insights with InsightzClub. #ShopperBehavior #ConsumerInsights #MarketingStrategy #CustomerRetention #BrandGrowth

Deloitte's recent insights into loyalty trends and best practices for 2024 highlight a shift in consumer expectations and preferences, emphasizing the growing importance of unique services and experiences over traditional financial incentives like discounts and loyalty points. The research suggests a notable decline in interest in co-branded credit cards among consumers, with an increasing demand for paid loyalty programs offering exclusive benefits. Additionally, the success of loyalty programs now hinges on ease, simplicity, and transparency in participation, alongside a more personalized use of customer data to enhance program offerings. As brands navigate these evolving expectations, integrating strategies that balance financial rewards with value-added experiences becomes crucial . Nextbee, with its advanced engagement and loyalty solutions, is perfectly positioned to help businesses adapt to these trends. By focusing on personalized experiences and leveraging data to understand customer preferences, Nextbee.com can enhance both customer retention and acquisition. Through customizable loyalty programs, Nextbee.com supports the creation of unique value propositions that resonate with today's consumers, ensuring brands stay ahead in the competitive loyalty landscape. Have a look https://lnkd.in/demicrQQ

📊 Struggling with Low Conversion Rates? Personalization Could Be Your Answer. 80% of consumers are more likely to make a purchase when brands offer personalised experiences. – Deloitte, "Evolving trends in brand loyalty and consumer behaviour: 2023 edition" Why You Should Care: personalisation is key to winning over today's consumers. Brands that offer tailored experiences see higher engagement and conversion rates. Key Learnings: ●     Personalised experiences drive consumer purchase decisions. ●     Understanding customer preferences enhances personalisation efforts. ●     Personalisation fosters stronger customer relationships and loyalty. Recommendations: Data-Driven personalisation: Use customer data analytics to create personalised marketing and sales strategies. Tailored Communication: Train your team to tailor their communication style to match individual customer preferences. Customer Segmentation: Segment your customer base to deliver more targeted and relevant offers. Dynamic Content: Implement dynamic content strategies in your marketing materials to provide personalised experiences at scale. How We Can Help: Brigitta Plosz teaches your team how to deliver personalised experiences that increase sales and customer loyalty. Find out more about our training program here: brigitta@brigittaplosz.com.au #conversion #communication

Marketers! Why are we so focused on net new acquisition when customer retention drivers higher revenue and profit margins? Start creating customer experiences that bring buyers back through the doors time and time again. That is where meaningful revenue is.

The most underused but highly informative technique to understand more about your existing audience's buying habits is... ...a simple customer survey 🤔 Why? Maybe brands feel they know everything about their current customer already. Maybe they move on to the next customer acquisition too quickly. They may NOT see it as a direct ROI-focused activity. So put it to the bottom of the pile as a 'nice to have.' But whatever the reason, here are a few tips as to why they are super important to do ASAP:- 💡They tell you lots about how your current customers found you. What the channel touchpoints were. Use this to target more of the same! 💡If you're running awareness to drive new-to-brand customer revenue, you can use it to measure CTV impact by asking "did anyone see our ad on Netflix?" Simple. 💡Also on the new-to-brand customer growth topic, knowing your current audience better, makes it easier to scale to NEW audiences. 💡It might tell you that a large investment into a specific channel is less impactful than another. You could re-align spending accordingly. 💡It will be a great evidence piece to present to the powers that be, showing your audience is NOT linear in finding your products. I.e they don't just Google you and buy your product right away. This could take some pressure off and allow you to look further up the funnel. 💡Ask product-related questions too, such as fit, comfort and durability. Use this to feed into further season ranges. 💡It looks like you care. Isn't that immeasurable? Worth bearing in mind that customer surveys/questionnaires require some effort from your customers so they'll need some form of incentive/free shipping voucher or a discount code usually works well. #digitalstrategy #growthstrategy #ecommerce ----------------------------------------------------------------------------------- Looking for growth? Our NEW customer growth accelerator program took one client from 1 X ROAS to 15 X ROAS inside 14 days 🚀 Click here to book your 30-day FREE program: https://lnkd.in/eR8yZRyi

With inflation's impact on consumer behavior, brands must adapt their marketing strategies to maintain customer loyalty. But with fewer customer loyalty opportunities to go around, how will brands adjust marketing tactics to align with audience preferences? Competitive pricing, exclusive discounts, and rewards programs address inflation worries and provide tangible benefits, says RRD's Chief Commercial Officer, Al duPont. Read more research-backed insights in this Forbes leadership piece: #marketing #ROI #directmail #inflation #customerloyalty #brand #digitalmarketing #marketingstrategy