Rafael Schwarz’s Post

🌟 Exciting news for content creators on Twitch - the popular livestreaming platform's Partnership Program is offering even more benefits and opportunities for streamers! 🎮 ✨ As Twitch Partners reach new milestones, they'll have access to an array of exclusive benefits and resources to support their streaming journey, making it easier to connect with their audience and grow their channels. ✨ From custom emotes and badges to revenue-sharing options and priority support, becoming a Twitch Partner opens up a world of possibilities for content creators looking to make their mark in the livestreaming community. 🚀 Looking ahead, I predict that we'll see an influx of talented streamers striving to become Twitch Partners as they aim to take their content to the next level and engage with their viewers in exciting new ways. 🌈 💬 What are your thoughts on the evolving landscape of livestreaming platforms like Twitch and the opportunities they offer to content creators? Let's discuss in the comments below! 🌟 #Twitch #Livestreaming #ContentCreation #TwitchPartner #CommunityBuilding #DigitalMarketing #SocialMediaTrends

Major social media/video-sharing platforms will be changing their features this year. Here's a glimpse into some of the trends you need to be aware of in 2024: 🔹 Twitch updated its Partner Plus Program and introduced a new tier of 60/40 revenue split. 🔹 Kick launches its Creator Incentive Program and is planning to become the no.1 live streaming platform. 🔹 X is about to drop its streaming service on Samsung and Smart TV. 🔹 TikTok wows creators with major announcements at the "For Creators: Format Summit" in the U.S., promising exciting new features. 🔹 YouTube's CEO Neal Mohan reveals 3 major changes that might enhance user and creator experience. 🔹 There’s also a new platform entering the arena - Skara - that will help video creators to build their video streaming app+website in minutes. If you want to get a full scoop about these updates, Check out our article - https://lnkd.in/duB4QxqJ   #creatoreconomy #streamingwars #Youtube #twitch #kick #platformx #tiktok #skara #contentcreation #DigitalMedia #Trending #videocreatorcommunity 

LinkedIn Post: 🔮 Predicting the Future of Twitch Raids and Its Impact on the Streaming Community 🔮 As Twitch raids continue to grow and become an essential part of the streaming community, I greatly anticipate the positive impact it will have on both streamers and viewers. Here are my thoughts: 1️⃣ Enhanced Support and Collaboration: - Twitch raids offer an excellent platform for streamers to support and connect with each other in a meaningful way. - By directing their audience to another streamer's channel, streamers can extend their support and foster a sense of comradery within the community. - Collaboration opportunities increase, enabling streamers to combine their unique talents and create engaging content that appeals to a wider audience. - The growth of Twitch raids will ultimately lead to a more supportive and collaborative streaming environment. 2️⃣ Engaging Viewers and Exponential Growth: - Twitch raids provide an exciting and unique way to engage viewers, creating a more interactive and dynamic streaming experience. - The sudden influx of viewers during a raid not only boosts the visibility of the raided streamer but also helps to cultivate a sense of community amongst the audience. - Viewers can discover new and talented streamers they may not have found otherwise, leading to an increased number of potential new followers. - Through planned and strategic raids, streamers can leverage each other's audiences, resulting in exponential growth and exposure for all involved. 3️⃣ Mutual Benefits for Streamers and Twitch as a Platform: - Twitch raids have the potential to benefit both individual streamers and the platform as a whole. - Streamers who are raided will likely experience accelerated growth in terms of followers, subscribers, and donations. - Increased viewer engagement and longer watch times during raids contribute to higher ad revenue and overall platform performance. - As streamers flourish, it will create a positive feedback loop, attracting more viewers and streamers to join the Twitch community, reinforcing its status as the leading streaming platform. In conclusion, the future of Twitch raids looks exceptionally promising for the streaming community. With increased collaboration, enhanced viewer engagement, and mutual benefits for all parties involved, we can expect to see an exciting era of growth and opportunities unfold. Let's embrace the power of Twitch raids and explore the endless possibilities it brings to content creators and viewers alike! ✨💪 #TwitchRaids #StreamingCommunity #Collaboration #ViewerEngagement #DigitalMarketing

Twitch is the biggest livestreaming platform in the world, but Data from both Stream Hatchet and Streams Charts shows Twitch losing significant market share in Q2 2024 to competitors like Kick and YouTube. Numbers across both data analysis companies differ slightly, but they both agree Twitch lost between 10 and 11% of its market share over the last three months, with market share measured in hours watched. Streams Charts says it fell from 5.5 billion hours watched in Q2 2023 to 4.8 billion in Q2 2024, an 11.8% drop, while Stream Hatchet pegged the drop at around 9.7%, and gave Twitch 5.1 billion hours watched. YouTube grew from 17% of market share last year to 23% this year, with 23.4 billion hours watched in Q2 2024, while Kick grew 5.5%, to 462 million hours watched (Stream Hatchet). I contributing factor could be Twitch deciding to end its ban on simulcasting. At the end of last year, for the first time in its existence, it agreed to allow creators to stream across multiple platforms simultaneously. So they could begin a stream on Twitch, but also boost that stream out to YouTube, Kick, and any other competitor they wanted, engaging audiences on their home platforms instead of forcing them to come to Twitch. “We truly believe that Twitch is the best service to be a live, interactive creator, and we want to give streamers more freedom in just how they want to build their communities,” Jeremy Forrester, Twitch’s VP of community product, said at the time. #twitch #streaming #creators #creatoreconomy #tech #youtube https://lnkd.in/gjU5UYgh

Q2 2024 Global Live Streaming Landscape — Twitch falling while Kick and CHZZK rise In the second quarter of 2024, the competition among streaming platforms remained intense. We at Esports Charts & Streams Charts just released our quarterly overview of the live streaming market in terms of platforms and are ready to show some insights. Read the full report here: https://lnkd.in/d_Q9B_np Main takeaways: ✅ In Q2 2024, Twitch experienced an 11.8% decrease in Hours Watched compared to Q1. The platform has returned to its average levels after a surge in streamer activity at the beginning of the year. ✅ YouTube Live saw a notable 20.5% increase in HW during the same period. Moreover, the gap between #YouTubeGaming's audience and Twitch's gaming segment significantly narrowed. If this trend continues, YouTube could potentially surpass Twitch as the leading gaming streaming platform by year-end. ✅ Kick continued its impressive growth trajectory, increasing Hours Watched by 28%, with peak concurrent viewership exceeding one million in both May and June. ✅ NAVER Corp's #CHZZK is steadily closing the gap with AfreecaTV Co., Ltd.. In Q1, watch time difference between two platforms was about 127 million hours, which reduced to 88 million hours in Q2. CHZZK's momentum remains strong, growing by 39% in the quarter, compared to AfreecaTV's growth of less than 5%. ✅ BIGO LIVE and Tencent's #Trovo continue to struggle, with their Hours Watched declining by 26% and 42% respectively. These platforms face stiff competition from more ambitious services like Kick. ✅ Building upon AfreecaTV's foundation, a new international streaming platform, #SOOP, has been launched, showing promising growth dynamics that already outpace Japan's #Mildom. #streaming #analytics #stats #influencers #marketing #streamers #twitch #youtube #kick

I've noticed a fascinating trend on Twitch lately that's worth discussing, especially for those interested in digital media and content strategy. Twitch has made some changes to its ad system, leading to an unexpected shift in streamer behavior. Here's what's happening: 1️⃣ By default, Twitch now shows pre-roll ads when viewers switch channels. 2️⃣ However, streamers can disable these pre-rolls by running ads during their stream. 3️⃣ This has led many streamers to introduce scheduled ad breaks into their content. The result? We're seeing a return to a TV-like model in the digital streaming space. Streamers are taking deliberate breaks, running ads, and then continuing their content. This approach: ✅ Prevents new viewers from hitting pre-rolls when they join ✅ Allows everyone a chance to take a quick break without missing content ✅ Gives streamers more control over ad placement It's a prime example of how platform changes can drive content creator behavior, ultimately reshaping the viewer experience. What do you think about this trend? Could it work for other types of digital content? Let's discuss this in the comments! #DigitalMedia #ContentStrategy #Twitch #StreamingTrends #AdTech

The Video Game Live Streaming Trends Report 2023: What You Need To Know: Stream Hatchet's latest report reveals live streaming viewership has stabilized after massive pandemic growth, with 7.6 billion hours watched in Q3 2022 across platforms. While Twitch still leads with 53% esports viewership, YouTube Gaming climbed to 40%, as Facebook Live declined making it only the 5th most popular platform. Notably, new platform Kick saw a 38% weekly increase in hours watched, already surpassing Facebook and AfreecaTV after launching in January 2023. For games, GTA V reclaimed the top viewership spot from League of Legends, while new launches Baldur's Gate 3 and Starfield topped the quarter. The report also demonstrated the power of creator-driven events like ibai’s boxing match La Velada del Año, which drew a staggering 34.1 million hours watched - nearly 5 times its 2021 debut. With non-gaming content dominating platforms like Twitch and the new popularity of Kick, the report shows live streaming presents ample opportunities even for non-endemic brands. 👉🏼 Read the full story by clicking here: https://lnkd.in/dvaE4cjW #InfluencerMarketing #Influencer #LiveStreaming #VideoGame

Twitch Again Switches Up Who Can Make Money Streaming The labyrinthine mire that is Twitch’s streamer revenue-sharing strategy is getting some a small much streamlined and much convoluted successful adjacent measure. How Does Gerard Pique’s New Twitch Indoor Soccer League Work? In the latest circular of Twitch switching up its outgo model, the Amazon-owned streaming level volition let adjacent much lower-tier streamers tin assertion a portion of the pie. Still, it remains unclear whether creators tin expect to marque much oregon little wealth from subscriptions arsenic clip goes connected erstwhile they’re not making arsenic overmuch from Amazon Prime Gaming subscription tokens. Twitch CEO Dan Clancy wrote successful a blog post Wednesday the institution was trying to “streamline” its outgo operation to beryllium much “transparent” and “sustainable” long-term. It sounds ominous, though it does mean determination volition beryllium acold much streamers capable to marque immoderate magnitude of wealth for their efforts. Starting successful May, Twitch is opening its revenue-sharing Partner Plus programme to Affiliates arsenic good arsenic Partners. Affiliates are streamers who person managed to scope 50 followers and watercourse for 8 hours connected 7 antithetic days, whereas Partners request to amass 1,000 followers and bash 25 hours of broadcasting connected 12 unsocial streams successful a month’s time. To people the change, the gross sharing strategy is present simply being called the “Plus Program.” This volition unfastened up immoderate much revenue-sharing options to hundreds of thousands much streamers who can’t assertion anyplace adjacent capable fame arsenic different apical channels, though they can’t expect to marque overmuch moolah disconnected a fistful of subscriptions. Those affiliates are constricted to a 60% stock of paid and acquisition subscriptions to their channel, compared to the 70 / 30 divided of partners. Twitch antecedently introduced a $100,000 cap connected who would get the fabled 70 / 30 revenue-sharing split from subscriptions. Clancy wrote that streamers claimed the headdress “limited the net and maturation opportunities for impacted streamers and served arsenic a disincentive.” Starting immediately, there’s nary longer a $100,000 headdress successful bid to savor the 70% share. There’s inactive a minimum threshold streamers request to deed to entree that amended gross share, but the required fig of “Plus Points”—which they person from recurring paid subs each months—is being reduced from 350 to 300. Additionally, immoderate streamer who tin support 100 Plus Points for 3 months successful a enactment tin entree the 60 / 40 divided connected paid and acquisition subs. Screenshot: Twitch That’s each good and good, though dete...

For years now we've been seeing independent publishers trying to move from platforms like Twitch and YouTube to a live streaming solution of their own. While full control, direct monetization options, and personalized branding are beneficial, switching to an independent platform is a rather difficult transition. 😩 Especially in terms of audience building, technical complexities, and costs. While we are aware of the challenges this move poses, our live-streaming solution 🎥 can cross off a few major concerns from the publisher’s list. With TargetVideo, publishers can easily implement and serve targeted instream ads, maximize CPMs with video header bidding technology and premium demand, as well as track and optimize the performance of their ads in real-time. 📊 Links in the comments 👇 #livestream #livestreaming #monetization #videoads #targetvideo