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Twitch wants to help shape the future of interactive entertainment by introducing new features for streamers to stay connected with their community with discovery and collaboration tools and improved mobile experiences. With more than 35 Mio daily active users worldwide, Twitch has become a relevant #media channel for more and more advertisers and brands aiming to engage GenZ audiences. Twitch CEO Daniel Clancy recently shared an outlook for the rest of 2024: "our priority is to continue to be the best community-centric live streaming service." The subsidiary of Amazon also announced couple of new features during #Twitchcon Europe: 📱 Improving the Twitch Mobile Experience 📎 Sharing clips of your content on other social media sites 👩❤️👩 Making Collaborations Easier & More Rewarding 🎥 Bringing video to Stories, and Stories to desktop 💰 New monetization options for creators 🔑 Upgraded community safety 💡 Creator Clubs to find communities around shared interests Twitch is also constantly working on integrating #advertising products and content better and more easily. Ads should become an integral part of the streaming experience, no longer a loose element on the side. Not happy with your performance on Twitch? Our experts at TERRITORY Influence (Bertelsmann Group) are happy to support your brand with #streaming strategies, content, creator collabs and campaigns - reach out to start a discussion. #socialmedia #socialmediamarketing #creatormarketing

Get ready for exciting changes to Twitch in 2024! CEO Daniel Clancy outlined the platform's plans in an open letter, highlighting key areas of focus: 📱 Enhanced Mobile Experience: Expect improvements to the Twitch mobile app, potentially including easier clip sharing across platforms like Instagram, building upon the existing Clip Editor for YouTube and TikTok. 🤝 Streamlined Collaboration: Tools will be further developed to facilitate collaboration between streamers, fostering engaging co-ops and content creation. 📽 Stronger Sponsorship Opportunities: Twitch aims to connect creators with better sponsorship opportunities, potentially benefiting both streamers and brands. This focus on mobile, collaboration, and content sharing reflects Twitch's broader strategy for 2024, as outlined by Jeremy Forrester, Twitch's vice president of community product and positions Twitch to adapt to evolving trends and user demands in the ever-growing streaming landscape. Source: https://lnkd.in/eeFjDnPi

Twitch Again Switches Up Who Can Make Money Streaming The labyrinthine mire that is Twitch’s streamer revenue-sharing strategy is getting some a small much streamlined and much convoluted successful adjacent measure. How Does Gerard Pique’s New Twitch Indoor Soccer League Work? In the latest circular of Twitch switching up its outgo model, the Amazon-owned streaming level volition let adjacent much lower-tier streamers tin assertion a portion of the pie. Still, it remains unclear whether creators tin expect to marque much oregon little wealth from subscriptions arsenic clip goes connected erstwhile they’re not making arsenic overmuch from Amazon Prime Gaming subscription tokens. Twitch CEO Dan Clancy wrote successful a blog post Wednesday the institution was trying to “streamline” its outgo operation to beryllium much “transparent” and “sustainable” long-term. It sounds ominous, though it does mean determination volition beryllium acold much streamers capable to marque immoderate magnitude of wealth for their efforts. Starting successful May, Twitch is opening its revenue-sharing Partner Plus programme to Affiliates arsenic good arsenic Partners. Affiliates are streamers who person managed to scope 50 followers and watercourse for 8 hours connected 7 antithetic days, whereas Partners request to amass 1,000 followers and bash 25 hours of broadcasting connected 12 unsocial streams successful a month’s time. To people the change, the gross sharing strategy is present simply being called the “Plus Program.” This volition unfastened up immoderate much revenue-sharing options to hundreds of thousands much streamers who can’t assertion anyplace adjacent capable fame arsenic different apical channels, though they can’t expect to marque overmuch moolah disconnected a fistful of subscriptions. Those affiliates are constricted to a 60% stock of paid and acquisition subscriptions to their channel, compared to the 70 / 30 divided of partners. Twitch antecedently introduced a $100,000 cap connected who would get the fabled 70 / 30 revenue-sharing split from subscriptions. Clancy wrote that streamers claimed the headdress “limited the net and maturation opportunities for impacted streamers and served arsenic a disincentive.” Starting immediately, there’s nary longer a $100,000 headdress successful bid to savor the 70% share. There’s inactive a minimum threshold streamers request to deed to entree that amended gross share, but the required fig of “Plus Points”—which they person from recurring paid subs each months—is being reduced from 350 to 300. Additionally, immoderate streamer who tin support 100 Plus Points for 3 months successful a enactment tin entree the 60 / 40 divided connected paid and acquisition subs. Screenshot: Twitch That’s each good and good, though dete...

🌟 Exciting News Update 🌟 As streaming continues to dominate the digital realm, platforms like Twitch are providing opportunities for content creators to shine and build meaningful connections with global audiences. To truly excel in this dynamic environment, having a top-notch Twitch stream setup is more important than ever. Here are some predictions and insights on the future of streaming and how to enhance your Twitch presence: 1. **Personal Branding**: We can expect to see an increasing focus on personal branding within the streaming community. Creating a unique brand identity and building a loyal following will be key to long-term success. 2. **Interactive Content**: The trend towards more interactive content on Twitch will continue to grow. Engaging with viewers through live chats, polls, and interactive features can help enhance the overall streaming experience. 3. **Quality Over Quantity**: In a sea of endless content, quality will reign supreme. Investing in high-quality equipment, such as cameras, microphones, and lighting, can make a significant difference in the overall production value of your streams. 4. **Collaborations and Community Building**: Collaborating with other streamers and actively engaging with your community can lead to exciting partnerships and new opportunities. Building a strong sense of community around your channel is vital for long-term growth. Remember, success on Twitch requires dedication, creativity, and a commitment to constant improvement. By staying ahead of trends and consistently refining your stream setup, you can set yourself up for success in the competitive world of streaming. Good luck! 🚀🎮 #Twitch #StreamingCommunity #DigitalContentCreation

LinkedIn Post: 🔮 Predicting the Future of Twitch Raids and Its Impact on the Streaming Community 🔮 As Twitch raids continue to grow and become an essential part of the streaming community, I greatly anticipate the positive impact it will have on both streamers and viewers. Here are my thoughts: 1️⃣ Enhanced Support and Collaboration: - Twitch raids offer an excellent platform for streamers to support and connect with each other in a meaningful way. - By directing their audience to another streamer's channel, streamers can extend their support and foster a sense of comradery within the community. - Collaboration opportunities increase, enabling streamers to combine their unique talents and create engaging content that appeals to a wider audience. - The growth of Twitch raids will ultimately lead to a more supportive and collaborative streaming environment. 2️⃣ Engaging Viewers and Exponential Growth: - Twitch raids provide an exciting and unique way to engage viewers, creating a more interactive and dynamic streaming experience. - The sudden influx of viewers during a raid not only boosts the visibility of the raided streamer but also helps to cultivate a sense of community amongst the audience. - Viewers can discover new and talented streamers they may not have found otherwise, leading to an increased number of potential new followers. - Through planned and strategic raids, streamers can leverage each other's audiences, resulting in exponential growth and exposure for all involved. 3️⃣ Mutual Benefits for Streamers and Twitch as a Platform: - Twitch raids have the potential to benefit both individual streamers and the platform as a whole. - Streamers who are raided will likely experience accelerated growth in terms of followers, subscribers, and donations. - Increased viewer engagement and longer watch times during raids contribute to higher ad revenue and overall platform performance. - As streamers flourish, it will create a positive feedback loop, attracting more viewers and streamers to join the Twitch community, reinforcing its status as the leading streaming platform. In conclusion, the future of Twitch raids looks exceptionally promising for the streaming community. With increased collaboration, enhanced viewer engagement, and mutual benefits for all parties involved, we can expect to see an exciting era of growth and opportunities unfold. Let's embrace the power of Twitch raids and explore the endless possibilities it brings to content creators and viewers alike! ✨💪 #TwitchRaids #StreamingCommunity #Collaboration #ViewerEngagement #DigitalMarketing

Making Bank On Twitch In 2024 Just Got Easier - CEO Teases Moneymaking Upgrades For Streamers: Twitch CEO Dan Clancy has shared the live streaming platform's major priorities for 2024, focused on helping creators grow communities, earn more revenue, and promote safety. Key upgrades include enhanced clip sharing to platforms like Instagram, improvements to the Stream Together multi-streamer collaboration feature, and a redesigned mobile app experience centered around a discovery feed. On the monetization front, Twitch plans to facilitate more creator sponsorship deals with brands and launch new incentives and rewards to encourage viewer support like Cheering and gifted Subs. Subscription price increases are also anticipated in additional countries. To bolster safety, Twitch will update harassment policies, enforcement penalties, and roll out new tools to proactively detect and block abuse across the platform before it reaches chat. Clancy highlighted commitments to transparency through live creator streams and Patch Notes following major updates. He also aims to continue global tours meeting with streamers to gather feedback. The roadmap outlines significant product upgrades and monetization opportunities streamers can expect in 2024 as Twitch invests in community growth, mobile experiences, creator income streams, and safety controls. 👉🏼 Read the full story by clicking here: https://lnkd.in/g8azhB4a #InfluencerMarketing #Influencer #Twitch #Streamers

Don't be a slave to the algorithm; just start live streaming! Did you know that all of the largest social media networks prioritise video content in their newsfeeds? That's just one of the perks... Live streaming is a no-brainer if you're trying to improve your social media game in 2024. It's one of the only ways your profile will get instantly pushed forward. 👏 #livestreamer #livestreaming #multistreaming #livestream #gamer #contentcreator #ugc #influencer #socialmediamarketing #digitalmarketing #businesstips #brandstrategy #gaming #influencermarketing #affiliatemarketing #branddevelopment #businessowner

Q4 2023 Global Live Streaming Landscape — YouTube Live hits new watch time mark, smaller services continue losing ground We at Streams Charts just released our traditional quarter report with the top live streaming platforms quarterly overview. Read it now: https://lnkd.in/dwkkBGsJ Main takeaways: ✅ October and December were huge for YouTube Live, ending as the only two months to cross 3.3B Hours Watched, with the latter registering a huge 3.57B HW, the first time it crossed this mark. ✅ Twitch also shone in the last month of the year, hitting 2023 records for Peak Viewers, Active Channels, and Peak Channels, while the watch time crossed 1.79B hours for only the second time. ✅ After two sedate months that snapped its remarkable streak of improving its watch time every single month of 2023, Kick ended on a high, shattering the 110M HW barrier for the first time in the year. ✅ Rumble's best month came in October, registering 45M HW and 61.5K Average Viewers, both platform records, and the only times these numbers were reached in 2023. ✅ AfreecaTV Co., Ltd. saw a small recovery after lagging behind in the third quarter, where it fell below 280M HW for the first time. ✅ Most of the other, smaller streaming services ended the year with their viewership statistics continuing to fall, and 2024 could be a make-or-break one for a few of them. #livestreaming #youtube #twitch #kick #rumble #afreecatv #streaming #analytics #stats #influencers #influencermarketing #streamers

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Advertisers in the media and entertainment sector invested over $1 billion on TikTok in Q4 2023, according to MediaRadar. The billion dollars spent by brands on TikTok involved video games, online games and subscription streaming services, which accounted for nearly 30% of the ad spend. #mediaandentertainment #tiktokmarketing #adspend #advertising #videogames #onlinegames #streamingservices