RTL AdAlliance’s Post

While traditional TV still dominates globally, digital platforms are quickly becoming a major source for following global sporting events!   In the Asia-Pacific (APAC) region, YouTube has emerged as the top choice, marking a significant shift towards digital. Across America and LATAM, streaming services are firmly holding the second spot, highlighting the transformation in how fans consume sports content.   Get all the details in the TGM Global Olympics Report 2024: https://lnkd.in/g3UyGmYq   #TGMResearch #research #marketresearch #onlineresearch #datacollection #sports #SportsMarketing #OlympicInsights #BrandStrategy #Olympics2024 #Paris2024 #RoadtoParis2024

Today, Unrivaled Sports launched with an investment from the Chernin Group. Why this matters: 🔥Youth sports are undervalued as they are fragmented and local today. A roll up unlocks efficiencies and monetization and value. 🔥As sports moved to DTC, Chernin’s experience in streaming services and consumer offerings is of high strategic value. 🔥Local youth sports are super high engagement with high ARPU parents deeply invested. 🔥Live sports remain high value IP for streaming with more FAANG investment to come. Thanks Andrew Petcash for covering this. #sports #streaming

The sports commercial landscape is rapidly evolving, with social media, streaming, and eSports increasingly taking centre stage. Our latest #sports insights video delves into how these innovative platforms are changing the ways fans engage with their favourite sports teams and players, opening new revenue channels for businesses. You can watch the full video here: https://bit.ly/4bhVBjO Mercer Australia | Oliver Wyman Asia Pacific

Sportsbusiness.com mentioned today that 70% of the NBA's social media engagement now comes from outside of the United States. As consumptions patterns in sport changes away from traditional TV rights models, sports will be challenged to think about how their revenue models respond. As with any change there is risk; however good leaders, organisations and athletes are seeing the opportunities to engage a broader number of fans. Hear from Marsh McLennan sport experts and some industry leaders about the changing face of commercialisation in sport.

🚀 Transforming Sports Broadcasting: The Rise of CazéTV 🚀 Read more about it in our blog: https://lnkd.in/d8Z2GBTW In an era where digital innovation reshapes viewer engagement, CazéTV's groundbreaking success story stands out, marking a new pinnacle in live sports streaming. 🌟 Key Highlights: - Peak Viewership: Achieved the highest peak viewership across live-streaming platforms in 2024 with 3.7M viewers. - Engagement: Generated 30M hours watched with over 6.2K hours of airtime, maintaining an average of 287K viewers. - Exclusive Content: Offers a unique, members-only experience with a diverse range of sports content. - Future Projections: Secured rights to broadcast all 25 games of the FIFA Eurocup 2024, promising further audience growth and engagement. Stay ahead in the digital curve by embracing the lessons from CazéTV's success.

📺 Sports media spotlight 🎾 David Dellea talks with Streaming Media Magazine: https://hubs.la/Q02JSZXd0 He breaks down findings from our most recent Global Sports Survey in light of the #Paris2024 games. The discussion ranges from the fragmented sports media landscape to cord-cutting sports fans and the promise of AI in content syndication. #Sports #Olympics #MediaTrends #Streaming

Brands experience gold medal performance in free to air Games premium environment. More: https://lnkd.in/gA3CCXHx Nine’s broadcast of Paris 2024 has captured the hearts of the nation, with the coverage reaching more than 18 million viewers across #TotalTV nationally, and #9Now consumption at record highs. As the Games approaches its final days of action, the attention will soon start to turn to the Paris 2024 #Paralympic Games, which begins on August 28.  As the Olympic Games has proven, the power of live broadcast television, live streaming and on demand television to deliver reach at speed for Australian advertisers is unrivalled – and the Paralympic Games are set to be a boon for brands. Be part of history in the making: https://lnkd.in/gGZxXKcR

⭐ Join us next Thursday for this incredible session and gain valuable insights into how the industry operates. Don't miss out – mark your calendar and be there! 📆 11th April 🕓 10:00 CET #MemberSolutionShowcase #Streaming #Innovation #SportsTech

⚽️ 📺 Sports piracy is not a new problem for the industry, but with the advent of new technological solutions for illegally watching sport, and increasing cost of subscriptions, the issue is becoming more pressing for the sports industry to tackle. 👉 Download our latest report to explore the profiles, attitudes and behaviours of sport pirates in the UK: https://okt.to/clAQij #sport #Streaming #YouGov

🎥 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬: 𝐅𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐄𝐲𝐞𝐛𝐚𝐥𝐥𝐬 👀 The battle for sports fans has never been more intense! ⚔️ With streaming platforms 🖥️ clashing in a race to capture the attention of millions worldwide 🌍, the question isn't just who's playing… but who's watching? 👁️ In this fast-evolving digital era, it's not just about live games anymore. It's about the 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞🎯. The commentary, the real-time stats 📊, and the backstage access 🎬 that keep fans glued to their screens 📱💻. So, who's winning the streaming war? 🤔 More importantly… 𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐟𝐢𝐧𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬?💼💡 Stay tuned 📺, the competition has only just begun! 🔥 #SportsStreaming #BusinessOfSports #Competition #BusinessOperations