Rude Health’s Post

Name: Rude Health on LinkedIn: #rudehealth #businessleader #interview #businessinsights #rudehealthcafe
Uploaded: 2024-07-08T11:11:29.230Z
Channel: Rude Health

Rude Health

21,877 followers

3mo

We are excited to share that Dougal Shaw from Business Leader visited our Rude Health cafe for an insightful interview with our co-founder, Camilla Barnard! 🌟 Camilla delves into the secrets behind our vibrant brand and the journey that has shaped Rude Health into what it is today. From the passion for real, honest food to the challenges and triumphs of building a business, Camilla's story is an inspiration for entrepreneurs and health enthusiasts alike. Have a and read of the article and a watch of the full interview to discover Camilla's unique insights and what drives our commitment to always keeping people in Rude Health! https://lnkd.in/e2yPXXmR #RudeHealth #BusinessLeader #Interview #BusinessInsights #RudeHealthCafe

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As a food and drink business, having a cafe is the chance to showcase everything we believe in and stand for. Camilla Barnard cofounded Rude Health in 2005 with her ex-husband. It makes organic dairy, alternative drinks and breakfast cereals. It's grown from a business started at a kitchen table to 1 stocked in many major supermarkets of an annual turnover of more than ��20 million. In 2016, the company tried an experiment. It opened a cafe next to its offices in Putney, London. It's the perfect way to meet our customers, to see what they like and don't like and test what we're planning to make or are making on them. It's a fantastic space for our team as a as a canteen and showcase and also to invite people in. We get to invite supermarket buyers to our cafe and show them the world of rude health rather than an office which is just not the world. We make about 50 different foods and drinks and they're not All in all the supermarkets and having a cafe gives us a chance to see which ones are popular and it might not always be the ones that are in the supermarket. So for example, our coconut milk has been growing and growing and growing in the cafe and actually the supermarkets have followed on later from that. Having the commercial coffee machines and milk frother here means we actually get to test what we're making in a live, real environment and make sure that things don't split and that they do froth. These are the two big issues with making barista milks is whether or not they're often split. And of course, we get to meet our customers, which you don't normally get to do as a brand when everything's sold in store and you get the feedback. And as they say, feedback is a gift. So sometimes it's fantastic and sometimes they might tell you what they don't like or you'll get to spot when something's not working. And on our feedback engagement survey for our team, having a cafe always comes in the top three reasons that they love working for rude health.

Dougal Shaw

Senior Correspondent @ Business Leader | Digital Journalism Expert

3mo

Thanks Camilla Barnard for showing me round. I can recommend the coffee and generously-portioned almond croissants!

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Sue Hope

Helping small business leaders grow

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Rude Health's recent feature in Business Leader is a prime example of purpose-driven and social impact marketing! This insightful interview with co-founder Camilla Barnard showcases the authentic passion behind the brand and its dedication to real, honest food. Incorporate the following similar approaches into your marketing strategies: 1. Tell Your Story: Share the journey behind your brand, including the challenges and triumphs, to create a genuine connection with your audience. 2. Highlight Your Values: Emphasize your commitment to core values, such as sustainability or health, to resonate with purpose-driven consumers. 3. Engage with Media: Collaborate with media outlets to share your story more broadly and attract attention from potential customers and partners. Congratulations to Rude Health, Dougal Shaw and Business Leaderon a fantastic interview! Keep inspiring us with your dedication to health and sustainability. hashtag#RudeHealth hashtag#BusinessLeader hashtag#Interview hashtag#BusinessInsights hashtag#RudeHealthCafe

Rude Health

21,877 followers
3mo

We are excited to share that Dougal Shaw from Business Leader visited our Rude Health cafe for an insightful interview with our co-founder, Camilla Barnard! 🌟 Camilla delves into the secrets behind our vibrant brand and the journey that has shaped Rude Health into what it is today. From the passion for real, honest food to the challenges and triumphs of building a business, Camilla's story is an inspiration for entrepreneurs and health enthusiasts alike. Have a and read of the article and a watch of the full interview to discover Camilla's unique insights and what drives our commitment to always keeping people in Rude Health! https://lnkd.in/e2yPXXmR #RudeHealth #BusinessLeader #Interview #BusinessInsights #RudeHealthCafe
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