Ruepoint’s Post

As an Angeleno, I too wonder what's in store not just for living in the host city, but what brands really extract from their Olympic marketing and branding investments. Some clearly get it right. Others less so. Would welcome a chat with the LA28 team to dive deeper into how brands can make this great! LA28 Olympic & Paralympic Games #branding #Simplicity

The Olympics Are Only A Month Away: A "Perfect Storm" for Brands The International Olympic Committee (IOC) unveils its new campaign, "Sport. And More Than Sport," ahead of the Paris 2024 Games. Here's what you need to know: - Focus on connection: The campaign aims to showcase the unifying power of sports beyond competition. - Reaching a younger audience: Breakdancing's inclusion in the Games featuring B-girl Furia. - A "Summer of Sport": This campaign aligns with a broader trend of brands capitalizing on a summer packed with sporting events. How are brands getting in on the action? - Coca-Cola: Celebrating "everyday greatness" with activations across its brands. - Corona Cero: Connecting with "golden moments" through everyday people and Olympic highlights. - Nike: Showcasing performance products with top athletes like Eliud Kipchoge. - Procter & Gamble: Turning everyday activities like stain cleaning and dandruff control into "Olympic events." With the Olympics kicking off soon, expect to see a surge in sports-themed marketing campaigns. What are your favorite Olympic marketing campaigns over the years? https://ow.ly/4F5u50SqFT4 #Paris2024 #Olympics #Marketing

Faster. Higher. Stronger. I imagine that’s exactly what brands will be aiming for during the 2024 Olympic Games in Paris. We’re already seeing brands jump in on the build-up with sports-centric messaging – from inspiring to comedic, we’re about to see a surge of creativity in ad form.

In honour Safe Sport Day I'd like to highlight the effect that meaningful brand partnerships and media coverage can have on communicating a narrative. The messaging around #Paris2024 mainly amplified that this "more than sports". This messaging communicates the ability that major sport events have to transcend social boundaries. Whether the messaging is received negatively or positively, we can't deny it's transcendent quality. Intentional brand partnerships could be a crucial agent in amplifying the safe sport movement, particularly in the Global South.

Formula 1 has announced a new multi-year partnership with Globant, a leading software development company. Jonny Haworth, Director of Commercial Partnerships at Formula 1, said “This exciting partnership with Globant will help F1 further elevate the at-track digital experience for both fans and teams. F1 has always been at the forefront of innovation and this partnership will allow us to use the latest technology to give fans the once-in-a-life time experience they deserve.” Martin Migoya, Co-Founder and CEO of Globant, said, “We are proud to start working with Formula 1, the world’s most technologically advanced sport, by accompanying them in their digital transformation process and fan experience offer. Globant builds technology that dares to delight, and we couldn’t think of a better fit than Formula 1, the top competition that dares athletes to compete at the highest level and delight millions of fans around the world.” Wanda Weigert, Chief Brand Officer at Globant, said, “We make technology boost passion and elevate user and fans’ experiences. After our joint work with FIFA, Major League Rugby, and Los Angeles Clippers in the US, among other top organizations, this new partnership with Formula 1 allows us to globally keep on showing companies what we can do for their customers and how much value we can drive into their businesses.” #sportsmedia #sportsmanagement https://lnkd.in/dTasRJNx

As sports entertainment is evolving, there are so many opportunities for interesting innovations to engage new audiences and immerse brands organically within sub-cultures. I am really excited to see how innovations like Athlos can create new opportunities to reimagine how people engage, watch and participate in sport. https://lnkd.in/g4pYUZc7

🏅 The 2024 Paris Olympics are not just about sports but also about cutting-edge marketing strategies. Brands are leveraging digital platforms to engage fans globally like never before. Big event trigger big creativity. 🙌 #SportsMarketing #Olympics2024 #DigitalMarketing #FanEngagement #Creativity

🌟 Revolutionizing Sports: A New Era of Fan Engagement 🌟 The sports world is witnessing a seismic shift! 🚀 Brands and teams are diving deep into fan data to reshape sponsorship and marketing. The goal? Crystal-clear insights into fan behaviors to fuel direct-to-consumer strategies and enrich loyalty programs. 📊✨ 🏟️ The gameday experience is also transforming. Think of it as the airport revolution - but for sports! Premium spaces, tech innovations, and gourmet food are turning stadiums into must-visit destinations. 🍽️📱 And let's not forget the champions of tomorrow - women's and youth sports are set for explosive growth, promising a future where innovation meets passion. 🏆🌈 It's an exhilarating time for the sports industry, driven by data, innovation, and an unwavering focus on fans. Let's embrace this journey together! 💪🎉 #SportsRevolution #FanData #GameDayExperience #FutureOfSports #InnovationInSports

The 2024 Paris Olympics and Paralympics season had just ended, but all the emotions they brought us are still alive. 🏅 Both events captivated millions of viewers, and for a few weeks, the city of love transformed into a city of sport. 🏋♀️ As always, brands raced to stand out with their most creative and engaging marketing campaigns. The Olympics greatly influenced industries ranging from travel and food to sports equipment and fashion. We’ve gathered some of the most inspiring ad campaigns from this year’s Olympics to spark fresh ideas for your future campaigns. 👇 #creativeads #creativemarketing #digitalcampaign #digitalmarketing #olympics2024

At Aspect Sports, we believe in the transformative power of sport. Through dedication, discipline, and determination, we empower athletes to reach new heights and inspire greatness in themselves and others. Join us as we embark on this journey of self-discovery, growth, and endless possibility. 🌟 #Aspect #AspectSports #DreamsWithoutLimits #MakeYourDreamYourReality #AspiringAthletes #YoungTalent #NurturingTalent #SportsIndustry #SportsManagement