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Search and Display Networks in Google Ads Let's find out what are there role and which one to choose. "Hi everyone! Today, let's talk about an important setting when creating a campaign in Google Ads: the Search and Display Networks. When you start a new campaign, you'll notice that both Search and Display Networks are checked by default. It's crucial to understand these options before proceeding. "If you're aiming for a Search Ad, uncheck the Display Network. Search Ads target high-intent audiences actively looking for your products or services. Including the Display Network might dilute this focus and increase your budget unnecessarily. The Display Network shows your ads on various websites, apps, and videos. It's great for brand awareness but less effective for direct conversions compared to Search Ads. There's also an option to show your ads on Google's search partners. If your keywords are tailored specifically for Google's audience, you might want to uncheck this too to control where your ads appear. Always customize these settings based on your campaign goals to maximize efficiency and budget. #googleads #googleadstips #digitalmarketing

🔍🚀 Are you aware of the latest Google Ads update? 🚀🔍 "Google Ads Makes Broad Match Default for New Search Campaigns" - sounds technical, right? But don't worry, I'm here to break it down for you. This new shift in Google Ads is set to revolutionize the way we strategize our search campaigns. It's all about improving performance and maximizing reach. The broad match is now the default match type for keywords in new Search campaigns, offering an expansive reach to a wider audience. So, what does this mean for you? Well, if you're a marketer, business owner, or someone who utilizes Google Ads, it means that your campaigns are now potentially reaching a wider audience, capturing more traffic, and maximizing your ROI. Exciting, isn't it? But also a bit daunting. How can you make the most out of this update? What strategies should you employ? Let's discuss this and more. Feel free to share your thoughts and experiences in the comments below. Let's learn and grow together in this ever-evolving digital world. #GoogleAds #BroadMatch #DigitalMarketing #SearchCampaigns #MarketingStrategy

Take More Control Over Brand Placement with Google Ads Update Advertisers can reach a massive audience with Google Ads, but not all placements are ideal for brand image. Previously, limited visibility into where ads appeared on the Search Partner Network was a concern. Responding to these concerns, Google introduced a new report for Performance Max and App campaigns that shows where ads appear. Additionally, advertisers can now exclude specific placements from showing their ads. This gives advertisers more control over brand image and helps ensure ads are displayed in relevant contexts. How to exclude? Check the first comment 👇 #googleads #adwords #ppc #sem

Many businesses run Google Ads but get low returns on investment. Here’s why this is happening and how you can fix it: The first time you run Google Ads can be a challenging experience. All of you anticipate and hope for high-quality leads, but you often make numerous mistakes that result in a low return on investment (ROI). 1. Wrong campaign settings: Optimization isn't a one-and-done deal. 2. Missing conversion tracking: Without it, you're flying blind. 3. Ignoring automated bidding: "Maximize conversions" can be a game-changer. 4. Overly narrow targeting: Limiting yourself to a small city or few keywords? You're missing out. Here is how I fix that; Continuously optimize your campaigns. →Set up proper conversion tracking →Embrace automated bidding strategies. →Target customers where they are, not just where you are. →Expand your keyword list with relevant terms. As you run these ads, you have a 4.40% promise of conversion. This means that with every $1, you earn $2. 📌Do you use Google Ads for your business? For more, follow Stellah Nakiranda #GoogleAds #DigitalMarketing #AdOptimizationGet

3 Lies About Google Ads 1. "Higher budget always wins." It's a common misconception that the highest bidder always wins in Google Ads. In reality, Google prioritizes ad relevance and quality scores over the budget. Advertisers with well-optimized, relevant ads can achieve top positions without outbidding competitors. 2. "Google Ads aren't effective for local businesses." Many believe that Google Ads only benefit large, national companies. However, local businesses can significantly benefit from Google Ads by targeting specific geographic areas, using location extensions, and appearing in local search results to attract nearby customers 3. "Once set up, Google Ads run themselves." Another misconception is that Google Ads are a set-and-forget tool. Effective Google Ads campaigns require ongoing monitoring, testing, and optimization to ensure they are performing well and delivering the best return on investment

More than ever, businesses need to get the memo on cost-efficient Google Ads. It's a wake-up call to stop wasting money on ineffective ads. For many years, it was okay, even common. Now it's 5 strategies for optimizing Google Ads for cost efficiency and performance improvement: 1. Understand and improve the Quality Score for keywords. 2. Use Google Local Ads to enhance visibility in local search results. 3. Estimate top-of-page bid estimates and first-page bids. 4. Analyze unique call data for better call-to-action efficacy. 5. Employ negative keywords to filter out low-quality clicks. Higher Quality Scores lead to lower costs per click and better ad placements. This helps you stretch your budget further. Google Local Ads can drive foot traffic to physical stores. Analyzing click-through rates and conversions refines targeting, cutting costs. Accurately assessing top-of-page and first-page bids helps avoid over-investing. Adjust your bidding to keep prime ad spots without overspending. Unique call data offers insights into call duration and source. This helps refine campaigns to boost conversions and reduce wasted clicks. Using negative keywords filters out irrelevant clicks. This ensures your ads reach a targeted audience likely to convert. By combining these five strategies, businesses can achieve cost-effective advertising on Google. Drive better outcomes and optimize your budget with smart, data-driven marketing. #GoogleAds #DigitalMarketing #QualityScore #AdOptimization #PerformanceMarketing #CostEfficiency #MarketingStrategy #PPC #AdCampaigns #BusinessGrowth #MarketingTips #AdPerformance #GoogleAdTips

To be a better YouTube advertiser, you need to understand four things 👇 1️⃣ ➡ YouTube users rarely click on ads ▪ You can't think through a traditional click-based lens like with Search and Shopping ▪ Your goal is to generate the most engaged eyeballs for the cheapest possible cost ▪ Use Impressions, Views, View Through Rate (VTR), Cost per View (CPV) as Google Ads KPIs 2️⃣ ➡ Impression Frequency is a key component ▪ If you're targeting the right audience with the right message, try and ensure Average impression frequency per user (7 days) is between 4 - 6 ▪ User engagement tends to rise with higher frequencies, up to a point ▪ Utilize Ad Sequence campaigns for ensuring the same users are exposed to several different ads 3️⃣ ➡ You can't only measure KPIs inside Google Ads ▪ YouTube ads are difficult to track in-platform using metrics like Conversions and ROAS. Combine Google Ads reporting with these tools: ▪ GA4: Behavioral reporting, light attribution ▪ Post-Purchase Surveys: "How did you first hear about us?" Fairing ▪ Third-Party Attribution Tool: Northbeam ▪ Lift Measurement: Google surveys users on YouTube ▪ Google Search Console: Branded search term data changes ▪Google Trends: Branded search term and category data changes ▪ Geo Study: One control location, one test location ▪ MER/CAC: These should improve over time ▪ Email/SMS Platform: Monitor opt ins Klaviyo, Attentive ▪ Google Ads Assisted Conversions Report 4️⃣ ➡ Creative quality needs to be high ▪ Your ads won't perform if creatives aren't good enough ▪ Optimize for hooking the user in the first three seconds, get to the point quickly, and entice users with your solutions What else is critical for YouTube Ads success? 🤔 Image Credit: Google, YouTube #youtube #youtubeads #googleads #ppc #sem #sea

What's the best way to increase conversion rate in Google Ads? To answer this, remember that Google Ads just send traffic, but its the website that actually converts that traffic. So to really increase your conversion rate, you need to work on your offer, funnels, website, CRO, etc. And don't forget about your online reputation, reviews and brand. But what you can do in Google Ads is to target traffic that is more likely to convert. Here are 5 ways to increase conversion rate in Google Ads: 1. Using conversions based bidding strategies, with accurate tracking. 2. Improve your targeting - reduce wasted spending with negative matching. 3. Improve your targeting - find and add converting keywords. 4. Optimize and shift your budget to better performing campaigns. 5. In some cases, use ad copy to filter out unwanted clicks. What would you add? #googleads #sea #ppc

A well summarized strategy on how to leverage the #youtube platform to increase your brands reach to a broader audience and focus on optimizing the user’s engagement in the first few seconds to improve your brand recall for user to engage with your products and services. #googleads #youtubeads #advertisement #digitalmarketing #branding #dataanalytics

Here are some things you shouldn't expect with a brand-new Google Ads campaign: 1. Instant results: It takes time to optimize a campaign for the best performance. You'll need to gather data and make adjustments based on what's working and what's not. 2. Guaranteed sales or leads: Google Ads can be a powerful tool, but it's not magic. The quality of your leads will depend on your targeting, ad copy, and landing page. 3. Setting your budget and forgetting it: Budget management is an ongoing process. You might need to adjust your budget based on campaign performance and your overall marketing goals. 4. Top ad placement every time: There's a lot of competition for ad space. Your ad rank will depend on factors like your bid, ad relevance, and landing page quality. 5. A completely hands-off experience: To get the most out of your campaign, you'll need to monitor its performance and make adjustments as needed. This could involve checking in on the campaign weekly or even daily. Here's a good way to think about it: A new Google Ads campaign is like planting a seed. It takes time, care, and some adjustments to see it grow and reach its full potential. For More Information: Whatsapp: +919352192981 www.adshotmedia.com #googleads #googleadsexpert #googleadsmanagement #googleads2024 #googleadsoptimization #adshotmedia #ppc #ppcexpert #ppcmanagement #paypercall #campaignmanagement #digitalmarketing