Founder @ Verdant Rocket | $6 million Generated in Email Sales | Improving Customer Retention Without Sacrificing Margins
Here's a common mistake that I see a lot of founders/marketers make that's costing them $$ That is, assuming the Abandoned Cart Flow and Checkout Abandonment Flow are the same - they're not. Here's the difference... Abandoned Cart Flow: - Occurs when a customer adds a product to cart, and bounces without going to checkout - Some of these people may be new customers, which means you don't have their details --> instead that is captured through browser cookies (15-50% success rate) Abandoned Checkout Flow: - By default, Klaviyo calls this the Abandoned Cart Flow because it's quite hard to set up the AC Flow anyway. - Triggered when a customer fills in their details and clicks 'proceed to pay' (after this the data is collected) but doesn't purchase So what's the take from this? If you only have the actual Abandoned Checkout Flow set up, take the time to set up the proper Abandoned Cart Flow to start earning more. You can view Klaviyo's setup guide by copying this link: https://lnkd.in/dQhWPRtp