Ryan O.’s Post

This 👇 In B2B, you're vying for the attention of an audience who have a million things to do and who are probably running at absolute capacity. Keep your copy and content succinct and easy to digest. If they're interested, they'll do research, or they'll let you know 😊 #marketing #content #copywriting

In marketing you have more like 3 seconds. Get to the point chamaco.

When you're scrolling through social media, do you want to wait around for videos to get to the point? We didn't think so. That's why we strive to create compelling video content that is short, sweet, and to the point. People often decide if they'll like your video in the first 2-3 seconds, so we try to sell your business as fast as possible to create meaningful impressions. #contentcreation #marketing #socialmedia #reels #tiktok

brevity is key

And attention spans are only getting shorter...

It is universal that everything has a purpose and what we learn in school helps us build our core but... Along with a lot of people complaining about the education delivered by the school system, I too have always felt the same piece missing. What do you think? How far the concepts taught in school has helped you yet? Share your thoughts in the comments. #education #business #success

I see some variation of this a lot, and while I get what they’re trying to say, it wildly misses the point. A seven second pitch without a five page level of understanding is useless. Let me explain… First, when you are writing a marketing slogan or a business pitch, you should be coming at it with the full knowledge and understanding of both the problem and your solution. Yes, you need to convey to the customer immediately what you are doing and why they need it, but if you don’t have the broader intellectual backing behind it, your words are quite literally meaningless. Second, when we (teachers, professors, instructors, or whatever) assign a longer essay, the goals behind that assignment are fundamentally different from a marketing pitch. Unless we’re specifically trying to teach marketing, the goal is usually for the student to make an argument and prove it. This means you need evidence to back it up. Otherwise, just like a marketing pitch with no substance behind it, your argument doesn’t work. Moreover, if you came away from your education with the idea that an essay is assigned to be five pages just to fill up space, then you have misunderstood the goals of the assignment. You can and should be able to summarize the arguments of your paper into one sentence; that’s what a thesis should do! But the point of a paper with any given page length is that it forces you to think through the logic of the argument and prove that you can do so to the person assessing you. Personally, if I find a marketing strategist that doesn’t understand that their seven second pitch needs to be backed by facts, data, and the ability to analyze both, then I’d be disinclined to trust that person with my business.

The power of 3. "It is said that an audience is more likely to consume and absorb any information presented to them when , grouped into threes. In business, you can use the power of three to define your audience, structure your pitch and clarify your product or service offering and sales strategy.

To be successful in your marketing and communications, there are three steps (more like exercies) to run through. 👉🏼What is your message?  👉🏼Who is your audience, and who are your stakeholders?  👉🏼What do you want them to do?  Put these together by telling your message with a narrative that speaks to your audience, and guides them to take the action you want them to take.  📖 Read the complete blog here:  https://lnkd.in/gUHKvUgH

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