How Zoho and Odoo are changing the game in B2B advertising!
In the past, spotting a business software ad on a billboard or at a metro station would have been unexpected. B2B products were traditionally marketed to business owners through niche channels. However, times have changed!
Zoho and Odoo are now advertising in mainstream public spaces, just like consumer products. Once targeted solely at established businesses, these tools are now reaching a broader audience - from entrepreneurs to freelancers and small business owners.
This shift is fueled by the rise of entrepreneurship and the increasing number of small businesses. Zoho and Odoo are no longer exclusive to large enterprises but are considered essential for streamlining operations and automating processes for businesses of all sizes.
By increasing their visibility, Zoho and Odoo are raising awareness and making their tools accessible to a wider range of businesses. The market is embracing entrepreneurship, with more people launching startups and innovative ventures.
Have you observed this transition? How do you think it influences the perception and adoption of business software?
#Zoho #Odoo #B2B #Marketing #Entrepreneurship #SmallBusiness #CRM #Startups
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