S&P Global Mobility’s Post

Revolutionizing the Luxury Car Market: Introducing our Expensive Brand Discover how one of the world's leading car companies successfully broke into the high-end market by launching a brand dedicated to luxury vehicles. Learn how they overcame the challenge of brand association and captured the attention of discerning customers. #LuxuryCarMarket #ExpensiveBrand #HighEndVehicles #BrandAssociation #LuxuryCars #AutomotiveIndustry #PremiumCars #HighEndMarket #LuxuryVehicleMarket #AutomotiveBrands

Luxury cars are here to stay! 🏎️ The global luxury car market is booming, and it's not slowing down anytime soon. Learn how to tap into this lucrative market with our in-depth market analysis. Download our report today! #LuxuryCars #LuxuryMarket #MarketAnalysis #MarketResearch #AutomotiveIndustry #AutomotiveMarket #CarMarket #LuxuryBrands #AutomotiveTrends #AutomotiveInsights #BusinessIntelligence #MarketIntelligence #DataAnalytics #MarketData #GlobalDataRouteAnalytics

Motoring expert Stephen Corby says luxury car brands are at the beginning of a turning point for the industry, with a strong trend toward electric innovation. Here's his pick of the best: https://bit.ly/3PJpH7s

The secret behind the LEXUS name. Is the full form of LEXUS- ‘Luxury EXports to United States?’ Born out of Toyota's vision for a premium luxury car, Lexus defied expectations and quickly captured the hearts of American consumers. Their commitment to quality and attention to detail set them apart, earning them a reputation for unmatched luxury and performance. While Lexus has achieved immense success globally, its presence in India has been more modest. Discover why this iconic brand continues to captivate luxury car enthusiasts worldwide and why it's a rare sight on Indian roads. Watch our latest video to learn more about the history of Lexus and the factors that have shaped its legacy. #Lexus #LuxuryCars #JapaneseCraftsmanship #AutomotiveHistory #CarCulture #LuxuryBrands #AutomotiveIndustry #CarDesign #CarReviews #AutomotiveNews

Seeing a Lexus on the road today reminded me of how Toyota launched Lexus in the U.S. market to compete with luxury German brands. At the time, Toyota was known for its reliability and affordability but lacked the prestige associated with luxury. To bridge this gap, they introduced Lexus, a brand designed to embody sophistication and high performance. Interestingly, the name “Lexus” is often thought to represent “Luxury-US,” emphasizing its focus on the American luxury car market. This strategic move allowed Toyota to enter the premium segment while maintaining its reputation for reliability.

𝐀𝐮𝐝𝐢’𝐬 𝐢𝐜𝐨𝐧𝐢𝐜 𝐟𝐨𝐮𝐫 𝐫𝐢𝐧𝐠𝐬 𝐚𝐫𝐞 𝐠𝐨𝐧𝐞—𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝐢𝐧 𝐂𝐡𝐢𝐧𝐚. 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐰𝐨𝐮𝐥𝐝 𝐭𝐡𝐞𝐲 𝐝𝐢𝐭𝐜𝐡 𝐭𝐡𝐞𝐢𝐫 𝐥𝐞𝐠𝐚𝐜𝐲? China’s luxury car market is rewriting the rulebook. Globally, the average luxury car buyer is 55. In China? They’re just 35. Young, affluent Chinese buyers crave cutting-edge tech, bold designs, and a modern vibe. So, Audi made a daring move: No rings—just AUDI. This bold rebrand aims to compete head-on with China’s rising modern, homegrown car brands. But here’s the big question: Without its iconic rings, could Audi lose the very prestige that makes it a global status symbol? Genius move or a gamble too far? Let’s talk! Drop your thoughts below #Audi #MarketingStrategy #LuxuryCars #Rebranding #ChinaMarket #LinkedInCreators

📉 Luxury Car Depreciation on the Rise! 📉 Luxury car values are dropping faster than the rest of the market due to increased supply, higher retail prices, and economic uncertainty. However, models like the Land Rover Defender and Porsche AG Macan remain strong. In the premium vehicle segment, it's a good time to monitor market trends. 🚗🔍

Unlock the Lexus Experience! 🚘 - Our series "Birchwood Answers the Web" allows us to explore some frequently asked questions about the automotive industry. This week we had Dayne from Birchwood Lexus on to help us discover the world of luxury. Dayne did a great job of guiding our viewers through some topics like vehicle upgrades and the exclusive benefits of being a Lexus customer. Check it out! - Have a question? Send us a DM! #Lexus #LuxuryCars #BirchwoodLexus

Ever wondered how Toyota turned Lexus into a luxury giant? 🚗✨ They didn’t change the car—they changed the name! Find out how a simple rebranding trick created one of the biggest names in luxury cars! #ToyotaToLexus #LuxuryCars #MarketingGenius #RebrandingSuccess #LexusLife #CarMarketing #LuxuryAutomobiles #BrandingMasterclass #AutoIndustry #Toyota

Luxe cars selling at huge discounts. Luxury carmakers like Mercedes-Benz, BMW, and Audi are offering steep discounts, some as high as INR 15 lakh, to clear out inventory amid slowing sales growth. Read More: https://lnkd.in/gq4Uawyi #LuxuryConnect #LuxuryCruxx #LuxuryCars #HotWheels #AutomotiveDeals #LuxuryLifestyle #DiscountsOnCars #AutoSales #DreamCars