saas.group’s Post

Most SaaS companies look for the easy “build it and they will come” solution. They think their business is their software. It’s not. Especially not in the early days. It’s too easy these days to build a software… but what makes your company different is you, the founder. It’s your vision, your approach, and your connection to the problem you are solving. Founder-led sales is the key to getting your SaaS off the ground. It’s how I started with Funnelytics and you can see it everywhere with founders like Adam Robinson who scaled to $20m ARR through a founder-led sales approach. Founders - it’s time for you to tell your story and share your journey. It’s the best way to launch and differentiate yourself from all the other tools.

The STRUC Method featured on the Hustle Fund Podcast! 🦄 2024 is off to a KILLER beginning— I just had my methodology validated by one of the top VC firms in the world. A few weeks ago I was on the Hustle Fund Uncapped Notes podcast talking with Janel Spilker about the STRUC Method.⚡️ In this episode, we unpacked the core three pillars: 🗣How You Communicate 📈How You Measure Success 🧬 Who You Work With These pillars are the basis for all my client engagements, even though I typically talk to founders about how I am going to solve problems that feel top-of-mind and sticky. FWIW I’ve always downplayed my methodology as just good basic foundational business—I’ve even referred to my approach as a ‘startup McKinsey.’ (In essence, I am not recreating the wheel, here. And no, I was never implying I have the chops of a global behemoth.) But I’ve learned that it’s actually controversial in the startup space and here’s why– The classic Sand Hill Road VC bros with famous podcasts who are hosting Twitter spaces with Elon will tell you— REVENUE OVER EVERYTHING. Growth at all costs! Break things, move fast, don’t ask permission now— ask for forgiveness later. To the moon, Alice! I do wholeheartedly agree that entrepreneurship and startup life is not for everyone. As a savvy investor, you want to screen for the personality types who are willing to take bold risks, take decisive action, and possess the discipline to see things to completion. But as you barrel boldly into 2024, you should actually be focusing on finding evidence of solid business hygiene. You know, those (sometimes) unsexy, even “boring” reps of following a simple roadmap, daily discipline, internal structures, and company-wide accountability. … and guess what, HUSTLE FUND AGREES! Hustle Fund writes checks to ‘hilariously early companies’ because while other investors might shy away from this stage as too risky, HF is betting on some key attributes that can be determined even when the company is at a super early stage. And it all comes down to OPERATIONS. While their first meetings will cover all your favorites acronyms, your DATA ROOM is their first look into your internal ops. I’ll be sharing more of the STRUC Method in the coming weeks so I’d love to know in the comments–  What area of your business are you looking to level up this year?  Where do you feel like you have snags? **for legal reasons, the Hustle Fund is not an investor or stakeholder within STRUC. We are just friends, biz homies and I enjoy elevating them wherever I can** -- 👋🏼 I’m Susie Trujillo, Operations Consultant at STRUC. ⚡️ I build foundation systems and processes for Seed to Series A companies.  🚀 Founders work with me to untangle themselves from the weeds and achieve growth targets. 💸 VCs hire me to de-risk their investments. 🔔 Ring Bell on my Profile for More Ops Tips 🔗 Grab my FREE “Ops Checklist” For Startups https://lnkd.in/gzBWsaM9

Are you truly ready for growth? Many business owners focus on the day-to-day, missing the crucial strategy of ‘thinking with the end in mind.’ It’s not just about growth; it’s about being prepared for whatever comes next, including exiting your business. In this video snippet of this week’s episode from Scale to Sell, Adam and Steve Burton unpack the importance of exit readiness as a growth strategy. Play the full release on YouTube! https://lnkd.in/guVryHnj #ScaleToSell #BusinessGrowth #ExitStrategy #EntrepreneurMindset #BusinessPlanning

🚀 Join us for the latest episode of #UncappedNotes! 🚀 When starting or growing a business, rarely is the long-term impact of a founder’s business operations on the top of their mind. At first, ops can seem like something where if its “good enough” it can be put on the backburner, but as a company grows this can often come back to bite founders. But why not build your business operations that enable your company’s growth? In this episode of Uncapped Notes, Janel Spilker speaks with Susie Trujillo, Founder of operations consultancy firm STRUC, to see how early founders can build and optimize their operations to enable their business to better grow. Ops doesn’t have to be something tedious that you put off and can be pre-empted to help your business both better operate and expand when the time comes. 👉 Don't miss out! Watch the full episode now: https://lnkd.in/gri3GWV6 👈

This episode is a TLDR-esque 13min crash course on startup operations by Susie Trujillo, super insightful.

What really matters for founders? It's knowing your stage - are you building the product, proving customer interest, or scaling up your business? Focus on what you're doing, not what the round is called. Find investors who get your stage and are ready to journey with you. Listen to the full episode featuring Jay Kapoor & Vijay Chattha https://lnkd.in/dhMqk3JV

🎙️ Here’s your week's dose of Groundwork! In this episode, Greg Portnoy, Co-Founder and CEO of EULER, joins Tai Rattigan to discuss his entrepreneurial journey in partnerships. Those interested in exploring best practices in partner strategy will enjoy this conversation. Check out these key takeaways: 💡 Shifting to data-driven decision-making to create predictability and optimize communication. 💡 Treating partnerships as a strategic approach to building relationships on real value. 💡 Common challenges of Partnership Leaders, such as tooling, process-building, and alignment, and how to solve them. Tune into the full episode today! More details in the comments. 👇 #groundwork #EULER #partnerstrategy

Are you truly ready for growth? Many business owners focus on the day-to-day, missing the crucial strategy of ‘thinking with the end in mind.’ It’s not just about growth; it’s about being prepared for whatever comes next, including exiting your business. In this video snippet of this week’s episode from Scale to Sell, we unpack the importance of exit readiness as a growth strategy. Play the full release on YouTube! https://lnkd.in/e6BWTzSs #ScaleToSell #BusinessGrowth #ExitStrategy #EntrepreneurMindset #BusinessPlanning

Let's explore the pivotal moments, the early decisions that shaped success. This is not just about time; it's about seizing the moment, making every second count. Don't miss this episode on Real Talk with Real Business Pros! 🎙️ Start now and script your success story. #StartSooner #KyLogue

In today's episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan look at great business turnarounds. 🙌 They talk about when comparison is useful and when it's useless, turning points that force us to go all in, events that trigger critical decision points, the will to commit to consistency, and transformational behaviours that put you in abundance mode.💡 Josh tells how Changed Agents' contestant backstories demonstrate the power of belief, Kon illustrates our capability to do more as advancing through the video game of life, and they reflect on how turning off most of their digital notifications has set them free. 📵 🎧 Listen now - https://brnw.ch/21wKZ2n