Alisha Furniturewalla, Vice President, Saatchi & Saatchi Propagate shares her insights with BestMediaInfo’s Niveditha Kalyanaraman on the how the trend of one second reels is emerging to be one of the more creative ones in recent days. According to her, leveraging these techniques will help boost views, engagement, and conversions, and leave a lasting impact on the audience. Read more: https://lnkd.in/dq6GupJ7 Paritosh Srivastava, Snehasis Bose, Prachi Bali, Publicis Groupe Publicis Groupe India L&K Saatchi & Saatchi
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Founder | Peak 72 On the start up journey in the Sports Business: Helping people and organisations grow
M&C Saatchi Sport & Entertainment released their new 'Fancom' report this week, to coincide with celebrating their 20th anniversary. Absolutely fascinating reading, that focuses on moving away from targeting single focus groups to targeting communities based around wider but connected interests and behaviours. Key takeaways for me: *63% 𝙤𝙛 𝙥𝙚𝙤𝙥𝙡𝙚 𝙪𝙨𝙚 𝙩𝙝𝙚𝙞𝙧 𝙥𝙖𝙨𝙨𝙞𝙤𝙣𝙨 𝙖𝙨 𝙖 𝙬𝙖𝙮 𝙩𝙤 𝙚𝙣𝙜𝙖𝙜𝙚 𝙬𝙞𝙩𝙝 𝙤𝙩𝙝𝙚𝙧𝙨, which means the real value for marketers isn’t just in connecting brands to consumers through passions, but in helping brands connect consumers to each-other through the things they love; *For brands, there's a minimum of 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 4 𝙖𝙣𝙙 7 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙩𝙤 𝙘𝙤𝙣𝙣𝙚𝙘𝙩 with an individual based on their passions; *The key for brands to harness them is ensuring that these passions are 𝙨𝙚𝙖𝙢𝙡𝙚𝙨𝙨𝙡𝙮 𝙞𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙚𝙙 𝙬𝙞𝙩𝙝 𝙚𝙖𝙘𝙝-𝙤𝙩𝙝𝙚𝙧, rather than vying for attention A great piece of work from a great agency. Looking forward to seeing this in their future work. https://lnkd.in/eDm-kK8T #sportsbusiness #agency #FANCOM
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Get to know Saatchi CEO Chuck Maguy in his recent interview with Doug Noll at Authority Magazine. Read on to learn more about the things he wished someone told him before becoming CEO. #wearesaatchi
Chuck Maguy of Saatchi & Saatchi: Five Things I Wish Someone Told Me Before I Became A CEO
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From enhancing our daily experiences to revolutionizing industries, #AR is gearing up for its grand return. But did it ever truly leave? Across #APAC, AR has thrived in the background, enabling brands to build immersive connections with their audiences. Aldrick Negapatan, Regional Strategist at UM APAC shares how brands can maximize marketing strategies with AR in a blended reality. Read the full article now on Branding in Asia: https://bit.ly/3uQEXbT #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)
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We had the pleasure of attending Campaign Magazine UK’s Breakfast Briefing last week: a plethora of excellently curated panels and possibly the largest croissants we’ve ever seen in our lives - what’s not to like? Some highlights included: - Talking about the “great negotiation” and how tensions between young bosses and their workers will come to a head in 2024 from Jay Young (Grand Visual) - What’s on the horizon for brands this year with Toby Horry (TUI), Jane Stiller (ITV), Nishma Patel Robb (former Google and current President of WACL (Women in Advertising & Communications Leadership )) chaired by Matt Barker (Haymarket Media Group) - touching upon what creativity means for our industry this year and how a trend of earlier start times will shift creative output towards the beginning of the evening. - Richard Huntington (Saatchi & Saatchi UK) sharing his New Year’s Resolutions for the advertising industry - an experience you simply had to be there for. - The year ahead for creative with Lynsey Atkin (Channel 4), Chaka Sobhani (Leo Burnett), Dan Dawson (Grand Visual), Dan Morris (The Or), Charlene Chandrasekaran (The Or), moderated by Gurjit Degun (Campaign Magazine UK) on THAT Poptart mascot, how fans are the new product designers and how marketing teams can channel their intelligence . - The year ahead for media with Karin Seymour (Sky Media UK), Natalie Bell (MG OMD), Kris Boger (TikTok), moderated by Beau Jackson (Campaign Magazine UK) - we learnt that #TikTokMadeMeBuyIt has been used 76 BILLION times as a hashtag and collectively confirmed that the Oxford Street IKEA bag is, simply, iconic. Huge thanks to Campaign Magazine UK for a fabulous event at Curzon Soho - we’ll see you at the next one 🙏 #AdInsights2024 #FutureOfAdvertising #PanelDiscussion #Brands
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“It’s no longer just about getting an ad out there, it’s also about delivering a great experience,” says Merkle & dentsu's Pete Stein in conversation with Exchange4media. Watch here & learn about the importance of #CXM #Merkle #oneDentsu #BetterTogether
Customer experience & advertising will continue to blend: Pete Stein, Dentsu CXM
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Wrap-Up: Harnessing Creativity to Build Deeper Connections with Audiences Our latest session explored the power of creativity in building deeper connections with audiences. Thank you to Noel Bunting Publicis London, Lauren Dick Mail Metro Media, Seán Doyle Pinterest, and Nicky Bullard MullenLowe UK for sharing their invaluable insights on the latest trends in creative campaigns, digital, and experiential media. Watch our video where Nicky Bullard gives their top takeaways from the session >> #UKatCannesLions #CannesLions #BusinessOfCreativity #CreativeCampaigns #AudienceEngagement
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What brand assets are you building? I recently managed Indomie’s Big Brother partnership campaigns. One of the successful strategies was leveraging the Mama Do Good brand film with an upgraded remix after 14 years. The nostalgic story of the Indomie Mama Do Good film brought back memories for many in the target audience, creating strong top-of-mind awareness for the brand. Stories are powerful brand-building assets, especially when they align with your brand's purpose. Know your purpose, build stories, and create powerful brand assets. Shalom! #lastingbrands #lessonsfrombrandmarketing #rhythmofreflection
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"AANHPI Consumers are Underrepresented in Marketing: How Advertisers Can Change This" by Juie Shah DDB Chicago's Group Strategy Director Juie Shah shares her thoughts and strategies on how organizations can effectively prioritize and understand diverse consumers as a way to make short-term and long-term investments. The proactive steps include cultural alignment, creating empathy with the cultural identity, and authentic and sustained engagement. Juie shares: "Brands must more deeply understand the identities and rituals that make up subgroups within, prioritize specific groups through different efforts, forge meaningful connections to products and services and target them intentionally to drive consideration." We appreciate your insight, Juie, especially as May kicks off #AANHPIHeritageMonth, and we appreciate Ad Age for the coverage. Read more here: https://lnkd.in/dPp8pAHN #DDB #AANHPI #Diversity #Engagement
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Watch to believe it. Despite being FilmKelaido’s second project for American Express, this was my first on conceptualizing for a global brand. And I thought to myself, “What an exciting challenge and I'm proud to have navigated it successfully.” With a limited time frame, fueled by a client brief and a simple yet powerful framework 'The 5Ws', I delved right into it: 🎯 Who's our target audience? 🛍 What's the product we're showcasing? ⏰ When does it matter to our audience? 📍 Where's the client x influencer market positioning? ❓ Why should people watch this? With each of the framework’s questions being a guidepost for our strategic decisions, our content not only resonated but captured our audience’s attention. I’m incredibly excited to bring our client’s vision to life! Big shoutout to Choon Yang for helping to align production capabilities with the storyboard’s creative direction. Hit us up at FilmKelaido for all your production needs! #CreativeLead #filmproduction #shortformcontent
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At Igloo Creative House, we go through a thorough process of research, investigation, and ideation before determining the best creative approach for your commercials. Despite the marketing landscape being primarily dominated by digital ways and means, commercials still hold importance in capturing audiences that would otherwise be inaccessible. With this in mind, we’ve spent ample time determining the best approaches to developing commercials that target this critical and often overlooked audience. https://lnkd.in/eiywUpT2 #commercials #marketing #videocontent
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Thanks for sharing. Very informative post 👏 Wishes from NC BRANDINGS || NC LOCATIONS || NC TALENTS 👉 Divisions of Nivedita Communications 🎬 🎥 🎞 📺