On Wednesday evening at the British Consulate in New York, we hosted the Leadership Reception, bringing together leaders from the UK and US advertising industries to celebrate creativity and collaboration 🇬🇧🇺🇸 A special highlight of the evening was the presentation of the inaugural Leadership Icon Award to Matt Scheckner, Chairman of Advertising Week, recognising his significant contributions to strengthening UK-US relations. The award was presented by Julian Douglas, Chair of UKAEG and VCCP International CEO, and Aisling Conlon 🔜 SXSW, International Trade Director for UK Advertising, with Niall Mackenzie CBE hosting this memorable evening. Thank you to the 90+ guests who helped us celebrate this milestone for #UK and #US advertising! Check out the event highlights 📸👇 Rebecca Kozlen Ameeta Virk MBE Katie Ingram Rob Mayhew Brynie B McBurney Sophie Devonshire⚡️Robert Wills Experience12 Propeller Group Karen Kehm Claire Young Leonie Moreton Derek Moore Amanda Wyan-Hsing Lee Jake Hay Annalise Curvelo Chris Afzal Vicky Ferraro Loud Parade Advertising Association #UKAEG #UKAdvertising #Advertising #UKatAWNYC #Creativity #Innovation #Marketing #Leadership #Business #Partnership #AdvertisingWeek #USUKPartnership #CreativeIndustries #NYC
About us
With it's pool of diverse skills, global talent and world class creative capabilities, the UK advertising market is not just your gateway the UK; it's your gateway to everywhere. UK Advertising Exports Group (UKAEG) is the global new business drive for the industry, by the industry. UKAEG is supported by The Advertising Association, The Advertising Producers Association (APA), British Promotional Merchandise Association (BPMA), The Institute of Practitioners in Advertising (IPA), and the Department for Business and Trade (DBT).
- Website
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ukaeg.com
External link for UK Advertising
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Type
- Nonprofit
- Specialties
- Advertising exports, Global, Advertising, and UK HQ
Employees at UK Advertising
Updates
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Matt Scheckner, Advertising Week's Chair Receives Inaugural Leadership Icon Award at UK Advertising’s Leadership Reception in New York last night. Last night, UK Advertising made history at the British Consulate in New York, where Matt Scheckner, Chairman of Advertising Week, was honoured with the very first Leadership Icon Award. “Over the past 20 years, he hasn’t just shaped Advertising Week into what it is today—he’s built a powerful bridge between the UK and US, driving growth and deepening collaboration across both markets.” Aisling Conlon 🔜 SXSW Upon accepting the award Matt Scheckner said "I’m honoured to receive the inaugural Leadership Icon Award—thank you! It’s clear to me that London and New York are connected by bricks and steel; but they also share a spirit of creativity that drives real economic growth. The UK’s creative industries are a force to be reckoned with, consistently surprising the world with their impact." Read the full story here: https://lnkd.in/eEyJXaB8 UKAEG is supported by Advertising Association, Advertising Producers Association (APA), IPA (Institute of Practitioners in Advertising), and Department for Business and Trade. Julian Douglas Rebecca Kozlen Ameeta Virk MBE Ruth Mortimer Katie Ingram #UKAEG #UKAdvertising #Advertising #UKatAWNYC #Creativity #Innovation #Marketing #Leadership #Business #Partnership #award
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UK Advertising reposted this
International Trade Director, Advertising Association & SXSW Evaluator, Project Manager, UK House at SXSW and Cannes Lions
What a moment! This morning, I had the absolute privilege of joining the Nasdaq bell-ringing ceremony to celebrate 20 years of Advertising Week New York. But nothing quite prepares you for seeing yourself up on the iconic Times Square screens—it’s a truly surreal and special experience. Standing there, representing UK Advertising and celebrating the incredible partnership between the #USA and #UK, the two biggest advertising markets in the world, was a reminder of the global impact we’re making and how far #UKAEG has come in four years. Thank you to Matt Scheckner, Ruth Mortimer & Katie Ingram for making Wednesday morning start with the most amazing experience.
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UK Advertising reposted this
What an incredible experience speaking on today’s panel. The energy left me feeling pumped up about the future of marketing 🫡 Creators today are more than just influencers - they’re community builders, storytellers, and crucial drivers of business growth. But the real magic happens when brands stop thinking "What would a Brand do?" and start asking, "What would a Creator do?" (Shout-out to Jesse Spencer for dropping that gem - it’s a perspective every brand should embrace!) It was a privilege to share the stage with these brilliant minds; Jenny Penich, David Hoctor, Ansley W. and Jesse Spencer We dove deep into aligning brand goals with creator-driven content, how TikTok is the place where trends in overall media start, measuring ROI (current favourite metric being Shares to View Ratio) beyond base line metrics, and how building relationships with Creators beyond the paid partnership allows you to ‘Ditch the Brief’ and have them as loyal ambassadors who drive business success. Creators are no longer just a media format, or a creative format. Creators are the heart of your strategy that sits firmly at the centre of your media plans. #CreatorEconomy #InfluencerMarketing #WhatWouldACreatorDo
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UKAEG Chair and VCCP's International CEO, Julian Douglas, joined Evan Davis on BBC Radio 4's #TheBottomLine to dive into the fascinating world of side hustles. Julian shared insights from both the employer's and the side hustler's perspective—exploring how these ventures shape careers, drive creativity, and sometimes even redefine work-life balance. ⚖️ 🎙 Catch up here on BBC Sounds https://lnkd.in/eWZ6CzJU #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #SideHustle #Podcast #CareerGrowth #WorkLifeBalance #CreativeIndustries #Entrepreneurship Alastair Smith
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We’re delighted to be partnering with The Marketing Society once again—this time at Advertising Week New York! We'll be hosting a special marketing meet-up: 📅 Thursday October 10th ⏰ 12 PM EST 📍 CMO Lounge 🎟️ Bring your Advertising Week NY badge for entry Stop by for refreshments and great conversation with industry leaders. It's a great chance to meet with UKAEG members Experience12, Umbrella, LS Productions, VCCP, Billion Dollar Boy, Born Social, Coffee & TV, Croud, Framestore, Influencer, GEEIQ and Propeller Group. Let us know if you’ll be there! The Marketing Society will be in the Scale-Up lounge all morning with their Changemakers Conference, this year they're focusing on Impact. Reach out to them to find out more. #UKAEG #UKAdvertising #Advertising #UKatAWNYC #Creativity #Innovation #Marketing #Leadership #Business #Partnership Sophie Devonshire⚡️ Brynie B McBurney Aisling Conlon 🔜 SXSW
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UK Advertising reposted this
Head of E-Commerce Media Europe @LIPTON | Adjunct Professor @POLIMI | Host @AGLASSOFMARKETING | Founder @PPCMARKETING.IT
Leveraging Tactility in a Digitally Saturated World In today’s screen-heavy environment, brands have an opportunity to stand out by embracing more tactile experiences. We’re surrounded by digital noise, but by using more tangible, hands-on approaches, you can break through the fatigue and connect with your audience in a more meaningful, creative way. It’s all about bringing the brand into the hand and telling a story beyond the screen. Thanks to Lucy Swanston for joining A Glass Of Marketing Check the full episode on YouTube!
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UK Advertising heads to Advertising Week New York. Find UKAEG member Influencer on stage where they'll discuss The Power of Creators: driving authentic engagement and business results. 📅 Monday 10/7 ⏰ 12:50 PM EDT 📍 Insights Stage Experts will explore how to leverage creator partnerships to boost engagement, build loyal communities, and turn conversations into conversions. Speakers include: 🎤 Jenny Penich, Influencer 🎤 Ben Jeffries, Influencer 🎤 David Hoctor, TikTok 🎤 Rahul Titus, Ogilvy 🎤 Jesse Spencer, The Coca-Cola Company Add it this panel to your schedule now >> https://lnkd.in/etyFiu7C #UKAEG #UKAdvertising #Advertising #UKatAWNYC #Creativity #Innovation #Marketing #Leadership #Business #Partnership
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UK Advertising heads to Advertising Week New York. Find UKAEG member Propeller Group on stage where Industry Journalists will be telling all 📅 Monday 10/7 ⏰ 2:20 PM 📍 Innovation Stage For the second year in a row, Propeller Group are turning the tables and diving deep into the world of media. Contributing editors will share their insights on the evolution of thought leadership, what it takes to cut through, and how to deliver the expertise businesses crave. Speakers include 🎤 Mary Cirincione, Propeller Group 🎤Luz Corona, MPS, ADWEEK 🎤Lydia Dishman, Fast Company Add it this panel to your schedule now >> https://lnkd.in/egDNHym7 #UKAEG #UKAdvertising #UKatAWNYC #Creativity #Innovation #Marketing #Leadership #Business #Partnership
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We had an incredible time celebrating the launch of our partnership with Advertising Week at Framestore. This collaboration marks a pivotal moment in uniting leaders from the UK and US advertising industries as we gear up for #AWNYC next month. A big thank you to everyone who joined us at the event. Together, we’re driving creativity, innovation, and growth across two of the world’s largest markets. We can’t wait to take this partnership to the next level in New York! See highlights from the event below. 📸 Photo Credit: Bronac McNeill #UKAEG #UKAdvertising #UKatAWNYC #Creativity #Innovation #Marketing #Leadership #Business #Partnership Ruth Mortimer Aisling Conlon 🔜 SXSW Katie Ingram Steph Bruning Quianna Maw Rebecca Kozlen Advertising Association