Saatchi & Saatchi Propagate reposted this
Speaking at a panel at afaqs! Marketers Excellence Conference, Oindrila Roy, Managing Director, Publicis India, delved into how Sales is an integral part of the Marketing function for brands today. Oindrila emphasised that while sales is essential, effective marketing is key to supporting it. Contributing to the discussion, she also highlighted the growing importance of ethical advertising using first-party data. Paritosh Srivastava Snehasis Bose aman mannan Shitu Anand Patil Lokesh Sah Publicis Groupe India #PublicisIndia #MarketersExcellenceConference #SalesVsMarketing #MarketingTrends #PanelDiscussion