Saatchi & Saatchi Propagate’s Post

Ever grappled with the fear of starting from scratch, unsure if your past experiences could carry you through the challenges ahead? A year ago, I stood at that very crossroads, facing my first product shoot for my first-ever client Hershey India - with a mix of excitement and agitation. A year later, I am again starting fresh, amidst the uncertainty, I find inspiration in the memories of my past work back home in India. Those early projects, though humble, were the building blocks of my journey, teaching me resilience, creativity, and the value of hard work. And it was this past work, this #CampaignThrowback, that became the guiding light illuminating the path forward. With each frame captured, and each brainstorming session coming to life, I drew upon the lessons learned and the skills honed in those formative years. From managing the clients, brainstorming and ideating, and storyboard conception to post-production execution of the campaign, I poured my heart into every aspect of Hershey's campaign, fueled by a determination to prove that starting from scratch was not a setback, but an opportunity for growth. And as the campaign came to fruition, I realized that my fears had been unfounded. The experience, passion, and dedication I brought to the table transcended borders and boundaries, transforming challenges into triumphs and dreams into reality. My Dentsu Creative team Ritika Gangwani, Adele D'lima, Krithika Radhakrishnan, Manasi Sheth, Shabnam E Subha, and The Hershey Company clients helped me navigate and gave enough guidance to become the best and confident version of myself. I embrace the journey ahead with open arms, knowing that whatever challenges may come, I have the strength and resilience to overcome them. 🎬✨ #ThrowbackThursday #BehindTheScenes #HersheysMagic #DipTheMomentInHershey #HersheyMilkshake #Campaignthrowback #Marketing #DigitalMarketing #ProductShoot

🚀 Corporate Session with Devraj De, RSM at Nivea 🚀 We recently had the privilege of attending a corporate session led by devraj de, the Regional Sales Manager at NIVEA INDIA. The insights shared were incredibly enriching and provided a deep dive into the evolving landscape of the company and the industry. Devraj sir highlighted several key areas driving Nivea's success and future growth: 1. Direct-to-Consumer Model 2. Health and Wellness Focus 3. Customization and Personalization 4. Technological Integration and Digital Transformation 5. E-commerce Expansion 6. Agile and Flexible Supply Chains 7. Innovative Hubs and Startup Collaboration 8. Ethical Practices and CSR Attending this session left me feeling inspired and motivated. The insights into Nivea’s strategic direction and innovative practices provided a valuable perspective on the future of the industry. It reinforced the importance of adaptability, customer focus, and ethical practices in achieving long-term success. Kuntal Mitra, Meghali Paul, and I had the privilege of having a special round of discussion with Devraj Sir, which was truly insightful. A heartfelt thank you to Alauddin Ali Sir and BIBS for arranging this invaluable opportunity. Your efforts in facilitating such enriching interactions are deeply appreciated. 🌟 #corporatesession #nivea #innovation #customerengagement #digitaltransformation #ecommerce #supplychain #healthandwellness #ethicalpractices #CSR #BIBS #Class1631 #winterbatch #fmcg #marketing

🚀 3 Strategies for Brand Success applied by Cadburys to conquer India 🚀 Hey fellow brand enthusiasts! Today, let's dive into the winning playbook of one of our favorite brands: Cadbury. 🍫✨ They've mastered the art of increasing business through strategic moves that any brand can learn from. Here's the scoop: 1️⃣ Expanding Your Reach: Cadbury didn't settle for their existing audience; they expanded it. They tapped into Young TG (15 to 30 years). Remember their iconic "Kuch Khas Hai Zindagi Mein" campaign? By targeting the youth back in the '90s, they tapped into a whole new demographic, unlocking fresh opportunities for growth. 2️⃣ Enhancing Product Usage: Ever noticed how Cadbury seamlessly integrated into everyday moments of joy? From "Kiss me... Close your Eyes" to "Kuch Meetha Ho Jaye," they became synonymous with expressions of love and celebration. They were successful in breaking “Sweets Market in India” 3️⃣ Diversifying Your Offerings: Cadbury didn't stop at just Dairy Milk; they expanded their product portfolio to cater to varying consumer needs and preferences. They offered products from Rs.5 to Rs. 300 ensuring they captured every segment of the market. With products like Perk, Shots, Celebration Packs, Silk, etc. So, what can we learn from Cadbury's playbook? It's simple: To increase business, focus on expanding your audience, enhancing product usage, and diversifying your offerings. Ready to take your brand to the next level? Let's chat! 🌟 #BrandStrategy #BusinessGrowth #CadburySuccess Feel free to engage with your thoughts and experiences! Let's spark some insightful conversations. 💬✨

🍫 Unlocking Success: How Ferrero Rocher Redefined the Indian Market🌟 In a country like India, where affordability dictates consumer choices, Ferrero Rocher dared to challenge norms and carve out a niche for luxury chocolates. Here’s how they turned skepticism into success: Market Perception Challenge: Many doubted their ability to sell ₹300 chocolates in a market where the average buying capacity of consumer norm was ₹25 for Cadbury. Yet, they persevered. Strategic Positioning: Instead of mass appeal, Ferrero Rocher targeted the top 5% of India's population, focusing on exclusivity and differentiation. *Gifting as a Strategy*: Recognizing Indians' penchant for luxury gifting, they positioned themselves as the perfect choice with strategies like: - Extra Price: Priced at double the competition, positioning themselves as premium. - Scarcity: Limiting availability to enhance perceived value and drive demand. - Hazelnut Appeal: Leveraging hazelnuts' rarity and premium perception in India. - Premium Packaging: Investing in lavish packaging to enhance the gifting experience. Lesson Learned: In a world of mass production, Ferrero Rocher taught us that premiumness sells. By focusing on quality, scarcity, and luxury appeal, they redefined success in the Indian chocolate market. Let's learn from Ferrero Rocher’s Journey: - Embrace exclusivity and premium positioning. - Understand local gifting traditions and preferences. - Invest in quality and unique selling points to stand out. 🚀 Ferrero Rocher's success story in India reminds us that daring to be different and catering to the luxury market can lead to unparalleled success 🌟 #BusinessStrategy #LuxuryMarket #MarketingSuccess #FerreroRocher #inspiration #strategy #india

Have you come across the buzz about Rihanna's recent performance at a high-profile event? Headlines are blowing up globally about her "comeback" from her concert hiatus, just to perform at Mukesh Ambani's son's pre-wedding ceremony. But hold on a sec! What if I told you there might be more to the story than just a one-off performance? Think about it: This wasn't just any event. It was a huge pre-wedding celebration, with the attendees including major celebrities and billionaires from around the world, this event didn't just attract eyeballs and press from the entire India but across the globe Talk about putting yourself in the spotlight, huh? This performance comes just days before Fenty Beauty, Rihanna's beauty brand, launches in India on Nykaa on March 7th! Sure, they're likely doing tons of other marketing, but let's be honest, what platform could be bigger than being a part of an Ambani event? A Strategic Alliance? Remember how Reliance Industries (owned by the Ambani family) took over Sephora's India operations in 2023? Now, here's the interesting part: SEPHORA has been a major global retailer of #FentyBeauty for years! Could this performance be a subtle first step towards making Sephora India Fenty Beauty's biggest retailer in the country too? If so, pretty smart move, don't you think? So, what do you think? Was this just a fun performance, or is there a bigger strategic chess game being played here? #ambaniprewedding #rihannaconcert #brandlaunch #strategicplanning #community #marketingstrategies 📸 Hindustan Times

THE GLOBAL BRAND THAT CHANGED CONSUMER HABITS FOR RAKSHA BANDHAN India is one of those countries in the world where we have a large number of festivals and each one has been celebrated for various years through certain rituals, ceremonies, traditions and more “Raksha Bandhan” is one such festival and it’s been a tradition for three sister to feed the brother with sweets while tying the Rakhi. Most often than not the preferred sweet would be the “Kaju Katli” and it’s been one across the country Though for the last 20 years there’s been one #brand that’s managed to create a consumer shift from Kaju Katli/ peda’s and other sweets to their own An absolutely rigourous and consistent effort from Mondelēz International for creating this “Celebration” range of chocolates. This consumer behaviour change is quite an effort for a country like ours and food is such an important part of our culture In fact this one is a one of the kind in the world for international brand creating habit change and over the years they’ve been each Rakhi festival releasing new #advertising films to celebrate the sibling bond This year too this #marketing is in line with our generation that’s about taking care, sharing on #socialmedia and creating for moments Picking on insights, trends and adapting for this Insta generation that’s absolutely all about their own creativity with their mobile phones, Cadbury’s gets it right on point Cadbury’s has truly redefined our festival, gifting habits and become a part of our culture. Great work done Anil Viswanathan Yash Desai Anuj Dahiya and more A large of this success should be attributed to the teams at Ogilvy and Wavemaker Hirol Gandhi Kainaz Karmakar sukesh nayak Harshad Rajadhyaksha Ajay Gupte Shekhar Banerjee Sairam Ranganathan Vishal Jacob : Great example of a true partnership It’s always been this glocalisation that makes for international brands to become a massive draw with the country! Such a perfect brand name too : Celebrations and they’ve become an integral part of all our festivities

🌟 Delighted to share my immersive journey with Hershey India in a live project centered around Sales Key Responsibility Areas! 🚀 🔍 Key Responsibilities: 1️⃣ Managing optimal Hershey’s stocks in outlets. 2️⃣ Assessing the potential for Gift Pack sales. 3️⃣ Introducing new products in shops, particularly in Chocolate Gifting. 4️⃣ Identifying promising new categories. 5️⃣ Boosting secondary sales of Hershey’s Chocolate Gift Packs. 📈 Insights Gained: 🔹 Deeper understanding of stock management efficiency. 🔹 Insight into consumer behavior in gifting preferences. 🔹 Strategic product placement for targeted sales growth. 🔹 Exploration and expansion of product categories. 🔹 Successful elevation of secondary sales for specific product lines. 🙌 Gratitude for the Experience: This opportunity to delve into critical sales aspects has been phenomenal! Excited to apply these learnings in future endeavors, harnessing the insights gained during this project. #Sales #LiveProject #Hersheys #Experience #SalesStrategy #LinkedIn

6 wonderful years in Reckitt and continuing... Reckitt has given me vast experience, burnt fingers, learnt a lot, groomed myself large. Reckitt has given me #FreedomToSucceed and now, capable to do much bigger things than many years back. When I walk into the office every day - I feel the ownership; I connect with the purpose; I stay positive; I love the people around me; Reckitt and work is part of my life; Two things - I really feel touched in the company: 1) Whatever we do - it directly impacts people inside the company (Colleagues) and also outside the company (Partners and Consumers). 2) The sense of #Ownership and #FreedomToSucceed The following is one of the many recognitions, which I cherish always for the Community Work (1 in 40,000) - https://lnkd.in/gQt_f4Ft Thanks to all Dears - Leaders, Colleagues, Friends and Partners, who had made this possible in past, now and for future. #WeAreReckitt

It's been two weeks that I have been working independently and there are so many things I am grateful for. And so many things I have learnt. Here are 3 things I want to particularly write about (LONG POST ALERT!!!) 1. I am grateful for my background, I can literally join the dots - born in a LOWER MIDDLE CLASS family, I know how masses think, what are their aspirations and struggles. I was lucky to goto MICA and then work in branding and advertising and upscale my lifestyle to a UPPER MIDDLE CLASS - I have worked on MASS brands - Bata, Snapdeal, Livon, Dabur and I have worked on PREMIUM brands - Samsung, Bluestone etc. and I know what works for which audience and I put all of it into my work. When I talk to the audience of mass brands, I connect with my childhood and when I talk to premium brands audience, I connect with my current avatar and my heart fills with pride on how far I have come. 2. I have continued to stay honest to who I serve and that has made people come back to work with me. I have been in client meetings and when asked given my unbiased opinion on creative work. If it didn't work, I have taken honest stance. It has earned me a few enemies but many more friends. Honestly, even some of my creative colleagues started respecting me for this. 3. Knowing the worth of money, I grew up in a household where we cared about every penny. And, so I deeply care to know the client's business and give marketing solutions that grow the business. I firmly believe in understanding the business, knowing what the top-management is thinking(they know the ins and outs of business), knowing the strengths of the brand, the product and then giving a solution that moves the needle. I don't believe in solutions that don't create value for the business. #leavethebox

Celebrating 200 years of Cadbury Gifting India with a masterstroke in minimalism! 🎉🍫 This campaign showcases the power of simplicity with just one print ad, where the hero is none other than the iconic Cadbury purple. If a print ad can dominate social media feeds worldwide, you know it’s a win. Takeaways: - Minimal words can deliver a powerful message. - Strong brand identity pays off over time. - Own your brand’s unique elements, like Cadbury’s purple. [Cadbury campaign, 200 years celebration, minimal print ad, iconic Cadbury purple, branding success, marketing inspiration, brand heritage, customer connection, emotional branding, marketing strategies] #cadburycampaign #200yearscelebration #minimaladvertising #branding #iconicpurple #marketinginspiration #brandidentity #customerconnection #emotionalbranding #successfulcampaigns #marketingstrategies #brandloyalty #advertisingcampaign #marketinginsights #storytellingmarketing #brandingstrategy #customerengagement #brandbuilding #digitalmarketing #marketingexcellence