Sahil Keskar’s Post

🛒🚀 As a digital advertiser, the shift is clear: 61% of consumers now browse through 5+ channels before making an online purchase.    What does this mean for us?  - Diversify ad placements across channels.  - Analyze data to understand channel effectiveness.  - Personalize ads to cater to the consumer journey.  - Your strategy needs to be as dynamic as the consumer's path to purchase.  - Make sure your message is consistent and engaging.   How are you tackling this multi-channel challenge?    #DigitalMarketing #ConsumerInsights #AdStrategy #MarketingTips 

The digital advertising market is booming like never before! In 2023, we're seeing a staggering market value of USD 679.8 billion, growing at a brisk 10.6%. What's driving this? Key factors like GDP growth, more people online, and soaring digital media consumption? 📈 The trend? Spending on digital marketing is only going up. From 2020 to 2021, there was a 14% jump in digital marketing budgets. This tells us one thing: the digital realm is where the action is, and it's growing fast. 🔍 From search to in-app ads, the focus is on mobile. Businesses are tuning into where their audience is - on their phones. #DigitalMarketing #AdSpending #GrowthTrends #BusinessStrategy #trends #marketing #letsdigitalmarket

2023 Ad Spend & Attribution Insights As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news.  Wicked advertisers ratcheted up the budgets.

🇺🇸 US #adspending rose +4.3% over January 2023, according to MediaPost. Advertisers increased their budgets and 58% of ad spend was located in #digital channels 📈 Marketers who want to increase their profits, invest in digital ads. If you would like to reach your target group effectively on various devices, please feel free to contact us 📩 🌍 We deliver data about online users globally, so we can easily find your best target group: hello@tl1mkt.com #digitaladvertising #audiencedata #data #advertising #programmatic #report #targetaudience

AdTech insights alert! Unravel the intricate puzzle of ad revenue seasonality, from peak engagement highs to quieter revenue challenges. 📈💡 Dive into the dynamics with our latest blog, brought to you by our all-in-one platform PubScale! #AdTech #SeasonalityUnveiled

💲Driving purchase intent remains a top priority for many ad campaigns today. With greater media fragmentation and competition for consumer spending, advertisers need new strategies to move consumers through the path-to-purchase. 🗣️Drawing on data from our Consumer Trends 2024 report, DISQO’s new article provides 5 strategies for driving purchase intent with 2024 consumers, from developing resonant ad content to prioritizing #customerexperience factors. Fuel outcomes that matter most to your brand with these 5 strategies: https://hubs.li/Q02hKg4D0

#day21 CPM (Cost Per Mille): CPM reflects the advertiser's expenditure for every thousand impressions, showcasing the financial investment required to reach a broad audience and evaluate the efficiency of an ad campaign based on its visibility. #cpm #trafficgeneration #googleanalytics #googleads #metaads #eccommerce

👀 Is attention the new metric of viewability? In an ever-evolving advertising world, measuring user attention has become the key solution for advertisers to maximize the impact of their campaigns without relying on third-party cookies. 💥 Beyond traditional viewability metrics, attention measurement solutions delve deeper into how users truly interact with ads, providing a more accurate analysis of campaign effectiveness. 🔍 Discover how attention is changing the world of AdTech and why it's crucial to standardize these new metrics. At Opti Digital, our role is to bring reliable curated traffic based on attention to brands while offering a strong demand source to publishers. Our product Opti Engage comes with a robust model reinforced with predictive analysis of attention. Read our most recent analisis. 👉 https://lnkd.in/dXkR44q2 #attention #adtech #cookieless

In our latest edition of Ahead Of The Curve, we explore the evolution of digital advertising focusing on the death of third-party cookies and the battle for viewer attention. Muriel Schtickzelle along with Jorge Poyatos, co-founder of Seedtag, provides insights into market-disrupting trends and sheds light on the dynamic shifts reshaping the advertising landscape. What should we expect in the cookie-less era? 1. Contextual advertising and privacy-first approaches are becoming essential. 2. To thrive in the evolving digital advertising landscape, advertisers must prioritize sustaining technological innovation, investing in diverse offerings, consolidating their audience, and embracing alternatives to third-party cookies. 3. Transparency and performance measurement are crucial factors to consider.  Watch the video and read our report here > https://owy.mn/4emfLLU #DigitalAdvertising #MarketingTrends #PrivacyFirst

Attention Marketers 📢, These updates in 2024 will significantly change the campaign creation and management process in Meta Ads Manager. Advertisers will need to adapt their strategies to the new features and requirements. Check Out 👇 #update #metaads #campaign #marketers #performancemarketing