Wicked Reports

Wicked Reports

Software Development

Marblehead, Massachusetts 584 followers

Accurate marketing attribution for ecommerce brands.

About us

Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for all of your paid marketing activities, all in one place. Ecommerce brands use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. When you know where your customers are coming from, you can confidently adjust ad spend, maximizing ROI. With incredible reporting capabilities for both ROI and Customer cohort and LTV, ecommerce brands can scale effectively, without any more wasted ad budgets. Wicked works with what you're already using, like Shopify, Klaviyo, and ReCharge, and integrates with a few simple steps.

Industry
Software Development
Company size
11-50 employees
Headquarters
Marblehead, Massachusetts
Type
Privately Held
Founded
2015
Specialties
Marketing Analytics, customer tracking, marketing attribution, facebook ads, email marketing, multi touch marketing attribution, influencer marketing, ReCharge Integration, Shopify Integration, Klaviyo Integration, and Amazon storefront sales attribution

Locations

Employees at Wicked Reports

Updates

  • Wicked Reports reposted this

    View profile for John Florey, graphic

    I help your eCommerce brand create a plan that actually helps you grow - ask me how | Co-Founder of SAMA Labs

    Not all growth is a "hockey stick", despite many depicting that would be the experience because of their "secret sauce". Gradual, profitable growth is also ok (and much more likely). As I always am, I'm proud of the team getting through the first 9 successful months for this home decor client. The 9 months previously with another agency was nothing short of a struggle due to lack of cohesive planning, and a clear understanding of how their dollars were contributing to their top-line. Another tip to the cap to Wicked Reports for the assist on giving us a clear vision on helping them achieve this level of growth comparative to last year. Dislcaimer: Ad spend only increased by an average of 53% to achieve this much more revenue.

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  • View organization page for Wicked Reports, graphic

    584 followers

    Great job John Florey - the numbers don't lie, you CRUSHED it!

    View profile for John Florey, graphic

    I help your eCommerce brand create a plan that actually helps you grow - ask me how | Co-Founder of SAMA Labs

    The numbers are in! We closed 2023 with a monster bang for this Supplement brand. The key? Well the SAMA Labs team sure kicked butt working tirelessly for these types of results, but if it wasn't for the help with Wicked Reports, we sure wouldn't have been able to scale spend as profitably. The addition of Tiktok, and overhauling their email ecosystem was another major win. The brand had tons of underutilized content and we saw an opportunity to improve their CRR through better email journeys. Lastly was improving the website conversion rate. Prior to us, the site was converting at around 1%, and our 12 month average is just north of 4.5%. Still much more to squeeze out, which is a focal point in Q1. This level of growth may seem nominal for some, but we're proud to have a success story like this. The real tricky part is keeping up with brand operations while the marketing is doing so well, which is a good problem to have! Stay tuned in 12 months when we're helping them have their first 8-figure year ;)

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  • View organization page for Wicked Reports, graphic

    584 followers

    2023 Ad Spend & Attribution Insights As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news.  Wicked advertisers ratcheted up the budgets.

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Funding

Wicked Reports 1 total round

Last Round

Debt financing
See more info on crunchbase