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Public Relations (PR) and the role of a PR professional is imperative. 🌟 Discover the benefits of PR and why hiring a skilled PR professional can elevate any business or person to new heights. From managing your reputation to connecting with your tribe and audience, PR is a game-changer. It's worth every single penny.
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Advantages of Hiring a PR Professional:
⏰ Save Time: Focus on your core responsibilities while a PR expert handles your public relations.
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🖊️ Professional Writing: Benefit from expertly crafted messages that resonate with the media and add value to your brand.
Leverage expertise to streamline your PR efforts and enhance your media presence!
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Hiring Managers What distinguishes a public relations officer from a communications officer? The majority of positions for communications officers don't appear to make it obvious what the differences are between the two.
(my opinion)
While there can be overlap, a Public Relations (PR) officer typically focuses on managing an organisation's reputation, building relationships with the public, and handling crisis communication. On the other hand, a Communications Officer may have a broader role, encompassing internal and external communication strategies, including messaging, media relations, and content creation. PR often emphasizes external perception, whereas communications may involve a wider range of information dissemination within and outside the organization.
#NationalPRday#WorldPRday
PR > media relations
PR = Govt. Relations
PR = Human resource (employee) communications
PR = Social media communications
PR = Channel communications
PR = Marketing communications
PR = CSR engagement and communications
PR = Every stakeholder communication you can imagine...
DO NOT LIMIT YOURSELVES. EXPLORE.
Hot tip: if you’ve just hired a PR consultant or agency, make sure you reserve time and resources internally to help the PR team do their jobs and do it well. If you’re not able to dedicate that time and effort, your PR results will likely fall short. We want to succeed as much as you do, trust us.
https://lnkd.in/gwTsNsQs#PR#PRagency#PRpartner#clientsuccess#AOR#mediarelations
Great insight here, and something that I’ve been thinking a lot about over the last couple of years since I’ve been at my first truly strategic position. Corporate Communication is so much more than simply PR. Identifying vital stakeholders and developing strategies and tactics to reach, engage, and inform them is critical to growing and maintaining a brand identity. And this is especially true in informing internal stakeholders, which - in my experience, anyway - tends to be an overlooked audience.
A good leader is nothing without a professional communicator who understands their vision and can break it down and disseminate it effectively to those who need it.
Chief Communications Officer | Corporate marketing leader and brand strategist | SABRE and Shorty award-winner | Neurodiversity champion 💥
🗣️ Corporate Communications is not PR!
As we embark on a new year, I plead with folks stop referring to #communications as “PR.”
The common misconception that corporate communications = public relations is a narrow view that limits the true scope and potential of communication professionals.
Because in reality, corporate communications is ✨stakeholder relations.✨
That means we are focused on everyone who interacts with your brand: employees, media, investors, execs, analysts, government bodies, and customers. #PR is a part of this, but it’s just one part of many within this highly strategic function.
What else? As stakeholder relationship managers, we know that each of these diverse group requires a tailored approach. And I’m not just talking about crafting press releases. Our field is about strategic, multifaceted engagement that resonates with ✨every✨ stakeholder.
A message that resonates with the #media certainly won’t be the same (or packaged in the same way) as a message to your employees. Ditto industry analysts (I promise, they don’t want to be treated like journalists).
So, let 2024 finally be the year that we broaden our perspectives. Let’s elevate our communications strategies—and teams—to be the highly strategic and impactful functions that they absolutely should be.✊
#corporatecommunications#internalcommunications
Chief Communications Officer | Corporate marketing leader and brand strategist | SABRE and Shorty award-winner | Neurodiversity champion 💥
🗣️ Corporate Communications is not PR!
As we embark on a new year, I plead with folks stop referring to #communications as “PR.”
The common misconception that corporate communications = public relations is a narrow view that limits the true scope and potential of communication professionals.
Because in reality, corporate communications is ✨stakeholder relations.✨
That means we are focused on everyone who interacts with your brand: employees, media, investors, execs, analysts, government bodies, and customers. #PR is a part of this, but it’s just one part of many within this highly strategic function.
What else? As stakeholder relationship managers, we know that each of these diverse group requires a tailored approach. And I’m not just talking about crafting press releases. Our field is about strategic, multifaceted engagement that resonates with ✨every✨ stakeholder.
A message that resonates with the #media certainly won’t be the same (or packaged in the same way) as a message to your employees. Ditto industry analysts (I promise, they don’t want to be treated like journalists).
So, let 2024 finally be the year that we broaden our perspectives. Let’s elevate our communications strategies—and teams—to be the highly strategic and impactful functions that they absolutely should be.✊
#corporatecommunications#internalcommunications
Marcomm and PR Enthusiast | Best Graduate Communication UGM | Ex-PwC External Communications | Ex-Brand Marketing Events PR Partnerships at Tokopedia Bridestory | Corporate Comms and CSR at Hutama Karya Infrastruktur
Despite my unwavering belief in the superhero capabilities of Corporate Comms professionals, even the most adept communicators cannot single-handedly manage every aspect of communications within a company.
While I truly admire Corporate Communications professionals for their superhero-like abilities, it's important to recognize that communication roles are sometimes undervalued, seen merely as supporting functions without fully realizing their strategic significance within a company. Hopefully, awareness regarding the vital role of communication professions continues to grow.
Chief Communications Officer | Corporate marketing leader and brand strategist | SABRE and Shorty award-winner | Neurodiversity champion 💥
🗣️ Corporate Communications is not PR!
As we embark on a new year, I plead with folks stop referring to #communications as “PR.”
The common misconception that corporate communications = public relations is a narrow view that limits the true scope and potential of communication professionals.
Because in reality, corporate communications is ✨stakeholder relations.✨
That means we are focused on everyone who interacts with your brand: employees, media, investors, execs, analysts, government bodies, and customers. #PR is a part of this, but it’s just one part of many within this highly strategic function.
What else? As stakeholder relationship managers, we know that each of these diverse group requires a tailored approach. And I’m not just talking about crafting press releases. Our field is about strategic, multifaceted engagement that resonates with ✨every✨ stakeholder.
A message that resonates with the #media certainly won’t be the same (or packaged in the same way) as a message to your employees. Ditto industry analysts (I promise, they don’t want to be treated like journalists).
So, let 2024 finally be the year that we broaden our perspectives. Let’s elevate our communications strategies—and teams—to be the highly strategic and impactful functions that they absolutely should be.✊
#corporatecommunications#internalcommunications
💯 to this 👇🏼. Corporate communications is a nuanced orchestration of tailored engagement with all stakeholders a brand entity interacts with - within and outside the company’s walls.
Chief Communications Officer | Corporate marketing leader and brand strategist | SABRE and Shorty award-winner | Neurodiversity champion 💥
🗣️ Corporate Communications is not PR!
As we embark on a new year, I plead with folks stop referring to #communications as “PR.”
The common misconception that corporate communications = public relations is a narrow view that limits the true scope and potential of communication professionals.
Because in reality, corporate communications is ✨stakeholder relations.✨
That means we are focused on everyone who interacts with your brand: employees, media, investors, execs, analysts, government bodies, and customers. #PR is a part of this, but it’s just one part of many within this highly strategic function.
What else? As stakeholder relationship managers, we know that each of these diverse group requires a tailored approach. And I’m not just talking about crafting press releases. Our field is about strategic, multifaceted engagement that resonates with ✨every✨ stakeholder.
A message that resonates with the #media certainly won’t be the same (or packaged in the same way) as a message to your employees. Ditto industry analysts (I promise, they don’t want to be treated like journalists).
So, let 2024 finally be the year that we broaden our perspectives. Let’s elevate our communications strategies—and teams—to be the highly strategic and impactful functions that they absolutely should be.✊
#corporatecommunications#internalcommunications
"Corporate Communications is stakeholders relations"
First of all, The definition of a stakeholder; is individuals, groups, or entities that can affect or be affected by the organization's actions, policies, and objectives. These may include employees, customers, investors, suppliers, government agencies, local communities, etc.
Stakeholder Relations refers to the management and cultivation of relationships between an organization and its stakeholders.
In parts of the world where I live and have worked, Corporate communications align all the communications needs from the management to all the employees, creating strategic and effective ways to communicate the brand intention, targets, and goals effectively from the marketing and management to everyone in the company.
It is way more technical than my summary but yes, it's similar to solely stakeholder relations. Becca Chambers explains it in full detail.
Chief Communications Officer | Corporate marketing leader and brand strategist | SABRE and Shorty award-winner | Neurodiversity champion 💥
🗣️ Corporate Communications is not PR!
As we embark on a new year, I plead with folks stop referring to #communications as “PR.”
The common misconception that corporate communications = public relations is a narrow view that limits the true scope and potential of communication professionals.
Because in reality, corporate communications is ✨stakeholder relations.✨
That means we are focused on everyone who interacts with your brand: employees, media, investors, execs, analysts, government bodies, and customers. #PR is a part of this, but it’s just one part of many within this highly strategic function.
What else? As stakeholder relationship managers, we know that each of these diverse group requires a tailored approach. And I’m not just talking about crafting press releases. Our field is about strategic, multifaceted engagement that resonates with ✨every✨ stakeholder.
A message that resonates with the #media certainly won’t be the same (or packaged in the same way) as a message to your employees. Ditto industry analysts (I promise, they don’t want to be treated like journalists).
So, let 2024 finally be the year that we broaden our perspectives. Let’s elevate our communications strategies—and teams—to be the highly strategic and impactful functions that they absolutely should be.✊
#corporatecommunications#internalcommunications